Impact of Cultural Diversity on Employee Performance

This document discusses the impact of cultural diversity on employee performance in Next plc. It explores primary and secondary research methods, costs, access, and ethical issues. The document also includes an analysis of research findings and data using analytical tools.

Unit 11 – Research Project

TITLE: “To evaluate the impact of cultural diversity on the employee performance. A
study on Next plc.
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
that consider costs, access and ethical issues
Cost: While undertaking research activities, it is important for researcher to keep enough
fund so that they can easily accomplished or perform research activities in an appropriate
manner. Mainly, it includes various expenses like library cost, internet, stationary and any more.
Thus, it is crucial for managing the activities of investigation in an appropriate way. This will
directly contribute in reducing the possibilities of arising any kind of issues and obstacles. With
the assistance of this, investigator easily draw a valid conclusion at the end of the investigation.
Access: This type of aspects is also playing a significant role in undertaking investigation
activities in which researcher have rights to access all the data related with research. This will
eliminate the risk of unethical activities. Along with this, investigator also have accessibility of
gather data from authentic tool that directly contributes in improving the validity and reliability
of research information on the basis of specified period of time.
Ethical consideration: It is one of the important responsibilities of investigator to
undertake research activities in ethical way. In this, researcher has to ensure that all the collected
information related to respondents keep confidential. This can be effective in building trusts of
selected respondents so that they can easily share their views points.
P4 Analytical tools, analyses research findings and data
Data analysis is explained as the process of inspecting, transforming and also cleansing
the data with an aim of searching the Useful information and getting the better conclusion. In
order to analyses the data that collected from primary method, there has been a thematic analysis
tool used. There has been questionnaire developed by using the primary method of Data
Collection. In the thematic analysis, researcher develop the themes as for the questions
mentioned in questionnaire and also make the graph by using the MS- Excel. After this, an

investigator makes the interpretations and getting the positive conclusion regarding the particular
research area.
QUESTIONNAIRE
Q 1) Do you have knowledge about the cultural diversity?
a) Yes
b) No
Q 2) What are the benefits of cultural diversity within an organization?
a) Create Innovation
b) Leadership
c) Makes a business more competitive and profitable
Q 3) In which manner, cultural diversity impact on the employee performance of Next
plc?
a) Positive manner
b) Negative manner
Q 4) Does cultural diversity helps in increasing the employee’s productivity?
a) Yes
b) No
Q 5) What are the different factors influencing the performance of employees?
a) Working environment
b) Diversity at workplace
c) Flexible working hours
Q 6) What are the different trends related to the cultural diversity?
a) Growth of a minority workforce
b) Growth of stereotyping and prejudices
c) Sensitivity or diversity training
Q 7) As per your opinion, how does employees support the cultural diversity within
organization?
a) Increase understanding about other cultures
b) Interacting with others
c) Intervene in an appropriate manner

Q 8) What are the issues arisen from cultural diversity within an organization?
a) Rise complaint level
b) Language barriers
c) Accommodation of Beliefs
Q 9) What are the different ways company should be used to manage the cultural
diversity at workplace?
a) Cultural diversity training
b) Teamwork
c) Communication
Q 10) What are the ways to promoting the cultural diversity within an organization?
a) Learn Challenges Different Cultures
b) Encourage Personal Evaluation
c) Acknowledge Differences
Q 11) Recommend ways to sustain employees by managing the cultural diversity.
Frequency Table
Q 1) Do you have knowledge about the cultural diversity? Frequency
a) Yes 40
b) No 10
Q 2) What are the benefits of cultural diversity within an
organization?
Frequency
a) Create Innovation 15
b) Leadership 10
c) Makes a business more competitive and profitable 25
Q 3) In which manner, cultural diversity impact on the employee
performance of Next plc?
Frequency
a) Positive manner 35
b) Negative manner 15
Q 4) Does cultural diversity helps in increasing the employee’s
productivity?
Frequency

a) Yes 40
b) No 10
Q 5) What are the different factors influencing the performance of
employees?
Frequency
a) Working environment 15
b) Diversity at workplace 15
c) Flexible working hours 20
Q 6) What are the different trends related to the cultural diversity? Frequency
a) Growth of a minority workforce 10
b) Growth of stereotyping and prejudices 10
c) Sensitivity or diversity training 30
Q 7) As per your opinion, how does employees support the cultural
diversity within organization?
Frequency
a) Increase understanding about other cultures 25
b) Interacting with others 5
c) Intervene in an appropriate manner 20
Q 8) What are the issues arisen from cultural diversity within an
organization?
Frequency
a) Rise complaint level 12
b) Language barriers 18
c) Accommodation of Beliefs 20
Q 9) What are the different ways company should be used to manage
the cultural diversity at workplace?
Frequency
a) Cultural diversity training 25
b) Teamwork 10
c) Communication 15
Q 10) What are the ways to promoting the cultural diversity within
an organization?
Frequency
a) Learn Challenges Different Cultures 20
b) Encourage Personal Evaluation 20
c) Acknowledge Differences 10

THEME 1: Knowledge about the cultural diversity
Q 1) Do you have knowledge about the cultural diversity? Frequency
a) Yes 40
b) No 10
Interpretation: There are 40 respondents and according to them that they have understanding
about the cultural diversity in a detailed manner. Cultural diversity is a system of the beliefs as
well as behavior that identify presence of all the diverse groups within an organization. It
acknowledges the socio cultural differences and also encourage the contribution with in inclusive
culture that empowers an organization. The cultural diversity is helpful in identify and respect
way of saying that are necessary and interact with the other people in order to bridge the gap to
trust from understanding and respect across the culture. Regarding the other culture is helpful to
understand various perspectives within world in which live and assist the negative stereotypes
and also personal bias nest regarding the various professional staff the cultural diversity supports
an idea that each employee can make unique as well as positive contribution towards the
organization. There are 10 remaining respondents which do not have understanding regarding the
cultural diversity.
THEME 2: Benefits of cultural diversity
Q 2) What are the benefits of cultural diversity within an
organization?
Frequency
a) Create Innovation 15
b) Leadership 10
c) Makes a business more competitive and profitable 25
Interpretation: As per the mention graph, there are different benefits of the cultural diversity
within an organization. There are 15 respondents and they said that cultural diversity is helpful in
create innovation at workplace. Diversity of thought has been shown to innovation that help to
solve the issues and also meet with the requirement of customers in new ways. Through the
cultural diversity on the employees of diverse culture work together and develop the unique way

to attaining the set objectives. On the other hand, there are 10 respondents which said that
cultural diversity is helpful in develop the leadership. In an organization diversity can impact on
the leadership for list of from developing the culture of an organization to attract diverse
employees at recruitment time on leadership is most necessary because it is the face of an
organization. There are 25 remaining respondents and according to them cultural diversity is
helpful in make business more profitable as well as competitive. Multicultural workforce can
provide the advantage to company while expanding into the new market. Service or product
requires to be adapted to succeed in all over the world.
THEME 3: Cultural diversity impact on the employee performance of Next plc
Q 3) In which manner, cultural diversity impact on the employee
performance of Next plc?
Frequency
a) Positive manner 35
b) Negative manner 15
Interpretation: As per the mention graph, there are 35 respondents and according to them
cultural diversity develops the positive impact on the performance level of a staff members
because it helps in creating the innovation as well as creativity within an organization. The
cultural diversity makes the business more profitable while expanding its business into the new
market. Being competitive means the more profitable full song other than this cultural diversity
allows a company to attract as well as Australia best talent at workplace. In fostering
multicultural as well as inclusive environment can make it stand out to the right candidates.
Making the diversity at workplace is necessary part of recruitment process because it will help in
in talent pool of the prospective and talented staff members. There are15 remaining respondents
and as per their opinion that cultural diversity impact negatively on their performance level
because there are language barriers arise among the team members because as they are belonging
to the different culture and background. Another issue arises related to culture and Diversity is
the complaint level and on the staff members are not able to work together for attending the
common objectives.
THEME 4: Cultural diversity helps in increasing the employee’s productivity

Q 4) Does cultural diversity helps in increasing the employee’s
productivity?
Frequency
a) Yes 40
b) No 10
Interpretation: As per opinion of 40 respondents that cultural diversity helps in answering the
productivity of employees as to motivate the diverse workforce to work together and find out the
unique ways to performing the organizational activities in an effective manner. The cultural
diversity brings all the different culture employees together and motivate them to work in a team
Members. There are 10 remaining respondents which are not agree with the given statement.
THEME 5: Factors influencing the performance of employees
Q 5) What are the different factors influencing the performance of
employees?
Frequency
a) Working environment 15
b) Diversity at workplace 15
c) Flexible working hours 20
Interpretation: The mention graph stated that there are different factors which impacting on the
performance level of staff members. There are 15 respondents and as per their opinion that
working environment is mainly influencing the employee’s performance. It is necessary for
company to provide the positive working environment to employ so that they can work together
and not arise the conflict at workplace. It motivates the employees to work together and focused
on achieving the common objectives. There are 15 respondents and they said that diversity at
workplace is necessary because it brings the different culture or background people together.
There are 20 remaining respondents and they said that firm should provide the flexible working
hours to the Employees so that they can work effectively. Company sure to give the proper break
to employees between their work so that they cannot feeling pressurize about the work and
sustain within an organization for long period of time.
THEME 6: Trends related to the cultural diversity

Q 6) What are the different trends related to the cultural diversity? Frequency
a) Growth of a minority workforce 10
b) Growth of stereotyping and prejudices 10
c) Sensitivity or diversity training 30
Interpretation: There are 10 respondents and according to them Trend related to cultural
diversity is growth minority workforce. In this, the workforce is made up of diverse population
of people from every part of world that develop the dynamic multiracial as well as multicultural
company. This kind of diversity is helpful in bringing the differences in skills experience and
ability is of person. It developed atmosphere where the various points as well as ideas came out
of the session of brain storming. On the basis of 10 respondents that growth of the stereotyping
and Prejudice Is main trend of cultural diversity as in this it is complex to avoid when so many
various cultural come together in environment. There are 30 remaining respondents which are
agree with the diversity Training. It is necessary for management to provide the training to all the
employees so that they can learn about the cultural differences and understand it will stop the
main purpose of the training is to teach all the staff members how to add properly and also
communicate in corporate environment.
THEME 7: Employees support the cultural diversity within organization
Q 7) As per your opinion, how does employees support the cultural
diversity within organization?
Frequency
a) Increase understanding about other cultures 25
b) Interacting with others 5
c) Intervene in an appropriate manner 20
Interpretation: On the basis of mention graph that employee support the cultural diversity in
the different ways. There are 25 respondents and according to them increase understanding
regarding the culture is necessary. It can be done through interacting with the other people
outside of own culture. Meaningful relationship may never create simply because of lack of the
understanding. There are 5 respondents and they said that it is necessary to interact with the other
people who may not proficient in the English and identify limitation in English proficiency in no
manner deflect intellectual functioning level. There are 20 remaining respondents and as per their
opinion that interview in appropriate manner when observed the others engaging in the behaviors
that show the insensibility of culture and Prejudice.

THEME 8: Issues arisen from cultural diversity within an organization
Q 8) What are the issues arisen from cultural diversity within an
organization?
Frequency
a) Rise complaint level 12
b) Language barriers 18
c) Accommodation of Beliefs 20
Interpretation: From the mentioned graph that it has been examined that there are many issues
arising from the cultural diversity at workplace. According to our opinion of 12 respondents that
the main issue arises in cultural diversity from cultural diversity is rise the complaint level. As
there are different background people work together and sometimes it arrives the complexities
regarding the powerful Storms and they all are not able to coordinate with each other and not
focused towards the achieving organizational objectives. There are 18 respondents and as per
their viewpoint that their language barriers are a main issue because the people belongs to the
different backgrounds and them do not know the language of each other. Colleagues from some
culture may be less likely to let voices to be heard. Integration across the multicultural teams can
be Complexities or the negative cultural stereotypes. Professional communication may be
misinterpreted or complex to understand the culture and language. There are 20 remaining
respondents and according to them accommodation of believes is a main cultural issue. The staff
members required to remind that they should not impose the beliefs on the other in order to
prevent the dispute and specs in the also referred to as sure to keep the personal and ethnic belief
is used independent to work responsibilities as well and duties.
THEME 9: Ways company should be used to manage the cultural diversity
Q 9) What are the different ways company should be used to manage
the cultural diversity at workplace?
Frequency
a) Cultural diversity training 25
b) Teamwork 10
c) Communication 15

Interpretation: It has been examined from the above-mentioned graph that there are different
ways company can be used to manage cultural diversity within an organization. According to
opinion of 25 respondents that company should provide the diversity training to employees.
From this training, employees can understand the culture of each other and respect it follows is
beneficial for the company because it helps in bring all the drivers for working people together
and they will focus on achieving the common state of decay. There are 10 respondents and
according to them teamwork is necessary for manage the cultural diversity at workplace because
this is important to have open mind towards the new culture and also impressed values
dynamically on the share team where comparison is to focus on the individual differences. It is
necessary to see the opinion of people as opportunity in order to explain horizons. According to
the 15 respondents that communication is one of the effective way to manage cultural diversity
because it is better practice in multicultural environment through keeping open mind and have
knowledge regarding the cultural differences. In regards to this, the practice active listening and
watch the nonverbal communication.
THEME 10: Ways to promoting the cultural diversity
Q 10) What are the ways to promoting the cultural diversity within
an organization?
Frequency
a) Learn Challenges Different Cultures 20
b) Encourage Personal Evaluation 20
c) Acknowledge Differences 10
Interpretation: It is necessary for an organization to promote the Cultural diversity at workplace
as it motivates the employees to work in an organization by reducing the conflict level. There are
20 respondents and according to them it is necessary to learn the challenges of different culture.
This is helpful in fair the employees to the different culture so that they can reduce the
discrimination behavior and better decision making with in in an organization. There are 20
respondents and according to them it is necessary to encourage the personal evaluation because
this has in reduce the negativity arise at workplace and increase every team member. In the
executive training, there are different networks which helps in calculate the overall diversity. It is
necessary to review contact is something that privately as to see this. 10 remaining respondents

said that company should acknowledge the differences are right at place on the basis of culture,
gender, race, religion and management styles.
TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience
TASK 4
P6 Effectiveness of research methods applied for meeting objectives of the business research
project
P7 Alternative research methodologies and lessons learnt in view of the outcomes