Impact of Cultural Diversity on Employee Performance

Unit 11 – Research Project

TITLE: “To evaluate the impact of cultural diversity on the employee performance. A
study on Next plc.
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
that consider costs, access and ethical issues
Cost: While undertaking research activities, it is important for researcher to keep enough
fund so that they can easily accomplished or perform research activities in an appropriate
manner. Mainly, it includes various expenses like library cost, internet, stationary and any more.
Thus, it is crucial for managing the activities of investigation in an appropriate way. This will
directly contribute in reducing the possibilities of arising any kind of issues and obstacles. With
the assistance of this, investigator easily draw a valid conclusion at the end of the investigation.
Access: This type of aspects is also playing a significant role in undertaking investigation
activities in which researcher have rights to access all the data related with research. This will
eliminate the risk of unethical activities. Along with this, investigator also have accessibility of
gather data from authentic tool that directly contributes in improving the validity and reliability
of research information on the basis of specified period of time.
Ethical consideration: It is one of the important responsibilities of investigator to
undertake research activities in ethical way. In this, researcher has to ensure that all the collected
information related to respondents keep confidential. This can be effective in building trusts of
selected respondents so that they can easily share their views points.
P4 Analytical tools, analyses research findings and data
Data analysis is explained as the process of inspecting, transforming and also cleansing
the data with an aim of searching the Useful information and getting the better conclusion. In
order to analyses the data that collected from primary method, there has been a thematic analysis
tool used. There has been questionnaire developed by using the primary method of Data
Collection. In the thematic analysis, researcher develop the themes as for the questions
mentioned in questionnaire and also make the graph by using the MS- Excel. After this, an

investigator makes the interpretations and getting the positive conclusion regarding the particular
research area.
QUESTIONNAIRE
Q 1) Do you have knowledge about the cultural diversity?
a) Yes
b) No
Q 2) What are the benefits of cultural diversity within an organization?
a) Create Innovation
b) Leadership
c) Makes a business more competitive and profitable
Q 3) In which manner, cultural diversity impact on the employee performance of Next
plc?
a) Positive manner
b) Negative manner
Q 4) Does cultural diversity helps in increasing the employee’s productivity?
a) Yes
b) No
Q 5) What are the different factors influencing the performance of employees?
a) Working environment
b) Diversity at workplace
c) Flexible working hours
Q 6) What are the different trends related to the cultural diversity?
a) Growth of a minority workforce
b) Growth of stereotyping and prejudices
c) Sensitivity or diversity training
Q 7) As per your opinion, how does employees support the cultural diversity within
organization?
a) Increase understanding about other cultures
b) Interacting with others
c) Intervene in an appropriate manner