Unit 11 Research Project - Globalisation
Added on 2020-10-22
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UNIT 11. RESEARCHPROJECT
Table of ContentsINTRODUCTION...........................................................................................................................4Overview of Research.................................................................................................................4Background of Research.............................................................................................................4Rationale of Research.................................................................................................................4Research Aim..............................................................................................................................5Research Objectives....................................................................................................................5Research Questions.....................................................................................................................5Timescale....................................................................................................................................5LITERATURE REVIEW................................................................................................................6Influence of globalisation for Marks and Spencer in its business growth..................................7RESEARCH METHODOLOGY.....................................................................................................9Type of Investigation..................................................................................................................9Research Philosophy...................................................................................................................9Research Design..........................................................................................................................9Data Collection............................................................................................................................9Sampling...................................................................................................................................10Ethical issues.............................................................................................................................10DATA ANALYSIS AND INTERPRETATIONS.........................................................................11DISCUSSION................................................................................................................................18CONCLUSION AND RECOMMENDATIONS..........................................................................20Conclusion.................................................................................................................................20Recommendations.....................................................................................................................20REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCHMETHODOLOGY........................................................................................................................21Reflection..................................................................................................................................21
Alternative Research Methodology...........................................................................................21REFERENCES..............................................................................................................................22
INTRODUCTIONOverview of ResearchGlobalisation is basically a process which deals with people, products as well as ideasspread throughout world that spurring integration and interaction among economies andgovernment of globally. This is basically developed to encourage communication technology.The globalisation is a systematic process which primarily involves interaction as well asintegration which is related with cultural and social aspects (Bende-Nabende, 2017). However,expansion witnessed in global market essentially aids to create liberalise activities through whichexchange of funds as well as services is done. It accelerates and expands exchange ofcommodities and ideas over the vast distances. The globalisation is helpful in increase livingstandard through providing the better job opportunities to people. Background of ResearchGlobalisation is explained as the changes in era wherein people are getting ahead fromself-contained areas in an incorporated manner. However, the process of globalisation basicallyinvolves changing business activities which are related to single country and operates in manyothers (Zehir, Köle and Yıldız, 2015). Marks and Spencer is multinational retailer that specialisein selling of the home products, food items and clothing (Bendell, 2017). This company havemore than 1400 stores in 57 countries and also over 50 international websites. Major goal ofrespective company is to meet expectation of company's potential by supplying wide range ofproducts. It is one of the most successful organisations due to providing the high quality goods.Globalisation helps Marks & Spencer is potentially aim to expand its growth rate at global level.Rationale of ResearchThis report aims to cover role of globalisation over the large organisations in context tobusiness growth. This present report aids to enhance skills as well as core competencies of alearner in order to enable to effectively understand investigation in significant manner. Itprovides an in- depth investigation about the particular area for gaining better understanding.
Research AimThe research aim for current study is “To investigate role of globalisation over large scalecompanies in terms of business growth”. A case on Marks and Spencer Research ObjectivesTo understand the concept of globalisation. To evaluate the benefits and drawback of globalisation for Marks and Spencer. To analyse the influence of globalisation for Marks and Spencer in its business growth.Research QuestionsWhy the globalisation concept is important?How globalisation provides benefits and drawback to Marks and Spencer?How globalisation Influence on business growth of Marks and Spencer?Timescale
LITERATURE REVIEWLiterature review is an important part of research that provides an in- depth informationabout the particular area. It is comprehensive summary of the previous research on specific topic.It aims to provide hypothetical base for an inquiry that aids in determine quality of research(Benería, Berik and Floro, 2015). Information is collected by making use of secondary whichprimarily includes the sources which are already collected. It majorly includes articles, books,journals and many other similar aspects. Globalisation concept is importantAs per the view of Beverly bird and Carol Kopp (2019) Globalisation is described as theglobal motion towards financial, communities as well as economies combination. It is spread ofthe technology, culture, products and jobs across borders. It is mutuality of the nations close toworld that fostered by the free trade. Globalisation presents better opportunities to enhanceprosperity and assure the better jobs. It helps in bring the wide range of products at lower costs.It provides opportunities for company to gain high efficiency and the productivity level. Throughglobalisation, company provides the better job to company so it can conduct the businessconcern at worldwide level. Through this, firm can able to attract the new target market and gainattention of large number consumers (Bhardwaj, 2016). The organisations gain competitivebenefit by using globalisation. They can minimize operating cost through production in abroad,they can able to purchase the raw materials in less cost due to removal of tariffs. It is related tothe enhanced proportion of social, cultural and economic activity that carried out across thenational borders. On the other hand, main focus of globalisation was on economise side of worldlike international capital flows, trade and the foreign direct investment but now it has beenenlarged to consists wide range of the areas for an instance media, political, biological factorsand socio- cultural. With enhanced globalisation, development of culture, ideas and theinternational trade developed automatically.As per opinion of Caroline Duncan (2018), Globalisation is free movement of products aswell as services that are developed by workers around world through seamless as well asintegrated way (Yeung, 2017). It is related to the process of enhanced co-operation and
segregation of several international systems, which consists the national economies whichbecomes incorporate. It is a better way wherein proper method of exchange of goods as well as services is essentiallyfollowed. It means that Marks and Spencer can be effectively manufacturing their potentialproduct in order to significantly gain competitive business advantage. When company specialisethen there are many benefits fain from the trade such as provide goods of consumers at minimumcost, high competition etc. When the boundary line get minimal restriction around world, groupincline to move to place where they can gain improved opportunities (Ceniga and Sukalova,2015). In present era, Marks and Spencer can its business at which operates at international levelas well as it aids to provide the better job opportunistic to local people. It helps in enhance theirliving standard and high growth rate. Earnings changes- The large number of organisations accessing the overseasoutsourcing opportunities the wages has reduced for several employees. Marks and Spencer isable to provide the services and products at less cost so that living standard of people can beenhanced. Drawbacks of Globalisation for Marks and SpencerCultural rifts- Main disadvantage of company because cultural barriers pose the morethreat to the global business. If employees will not have idea about the culture of other countrythen they cannot perform any business activity. Marks and Spencer needs to give the informationabout different culture of other country for gaining the competitive benefit. It aids to enhanceknowledge of workers in such a way that they work with full potential so the goals areeffectively accomplished. (Charles Jr, Schmidheiny and Watts, 2017).Harmful Effects of Consumerism- It produces the consumerism. The group of peoplewho are attracted through unique advertisement and products want to purchase them. They arenot to be to earn the money through unfair ways, it results in the enhancing corruption and alsosocial evils.Influence of globalisation for Marks and Spencer in its business growthOn the basis of Mike Myatt (2018) Globalisation at Marks & Spencer has helped in targetthe new consumers from different environment which helped in develop the brand image andalso grow business. As Marks & Spencer is a big sized business which provides high quality ofmerchandise to consumer keeping in mind demands as well as preferences. It helps in pulling the
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