UNIT 11 Research Project on Using Digital Technology in Business

UNIT 11 RESEARCH PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
P1 Produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature Review............................................................................................3
P2 Examine appropriate research methods and conduct primary and Secondary research.. .7
P3 Conducting primary and secondary research using suitable know-how for a business
research project.....................................................................................................................10
P 4 Apply the suitable analytical tool for analysing research finding..................................12
P 5 Communicate research outcomes in an appropriate manner for the intended audience.13
Research Findings .........................................................................................................................22
P 6 Reflection on the effectiveness of various methods of research applied for
accomplishing objectives of the business research project.................................................23
P 7 Consider alternative research methodologies and lessons learnt in view of the outcomes.
..............................................................................................................................................23
Recommendation ..........................................................................................................................24
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

INTRODUCTION
In present scenario, digital technology has the changed the way of doing business. It has
contributed a lot a towards bringing the positive change in business system. Digital technology
has assisted an enterprise in reinventing as well as reimagine the business structure. It has aid an
enterprise in eliminating the hurdles which might occurs in delivering the services to customers
and informing them about the products offered by an organisation. Digital transformation has
created several opportunities for the business, at the same time has created the major challenge.
It has provided business entity an opportunity to offer additional facility to customers and
provide them with high level of satisfaction. No by utilising the digital technology an
organisation can expand business operation at very low cost. An enterprise can easily promote
brand, product or services at domestic as well as international level.
The purpose of the research project is to analyse the changes in the business activity of
wholesale delivery industry due to digital transformation. It also intends to have focus on
identifying the needs as well as importance of digitalisation. Assignment emphasizes on
analysing the impact of digital technology on the growth as well as profitability of small medium
enterprise.
P1 Produce a research proposal that clearly defines a research question or hypothesis, supported
by a literature Review.
Background
The research will be helpful in highlighting the impacts of the digital technology in the
trade practices of wholesale devilry entities. The research will be based over analysing the
various effects over the organisational performance of the business due to digital advancement.
In addition to this it can be said that this technique helps in bring the smoothness in the business
operations of the entity as well as bring the best suitable B2B, B2C, C2C relationships. It brings
the adequate services to the consumers in terms of tracking the shipment of the goods they have
order. It will also being beneficial for the entities in terms of having proper control over all the
departments of business.

Overview
The research will be based on highlighting the technical changes in the wholesale delivery
business. The organisation Norsk European Wholesale will be a helpful example for the
succession of the research. Here, the researcher will make the adequate survey with the help of
various techniques which will be beneficial in highlight the adequate needs of the professionals
and the favourable changes which helps in enhancing the business performance. This firm is
working for facilitating the lorry services which transports or delivers the goods in the express
way. It also provides the facilities like warehousing, storage and technical specialist services.
Aim and Objectives
Aim: To study the changes in the operation of wholesale delivery industry due to digital
transformation”
Objectives:
 To ascertain the need of digitalisation in managing the operations of firm.
 To determine the profitability due digital reforms.
 To analyse the current market competition and trends
 To suggest the sufficient techniques which are need to be implement by the professionals.
Research question
 Why there is need of digitalisation in managing the operations of firm?
 How profitable are the digital reforms?
 What are the current market competition and trends?
 What are the sufficient techniques which are need to be implement by the professionals?
Rational
To highlight the issues and obstacles in the daily tasks of the firm there has been various
reasons behind conducting the research. This will help the professionals in the Norsk European
Wholesale to analyse the current market requirement and the internal ability of the firm to meet
such needs. However, the rational behind the research will be based on several questions such as:
What: The reasons which are effecting the operational practices of the organisation such
as late delivery of goods, manipulation of the profit as well as improper control over all the units
in the business.

Why: These factors affect the functioning of the firm which are not adequate as the costs
of delivering the goods are higher in comparison with the revenue gathered by the firm. The
mismanagement and manipulation of the monetary system in such organisations are rising these
issues.
How: The lack of appropriate technologies and influence of traditional methods more that
the modern techniques are affecting the industrial practices.
Literature Review
According to Quinton and et.al., (2017), In the current market scenario the
organisations are implementing the technical influence in their daily practices. It has been
analysed that such reforms are brought promptness in the method of business. The best network
system will be helpful for the managers to track the activities in the premises as well as they
make changes in the operations which were being helpful to the organisational professionals.
According to (Klapper, Miller and Hess,2019) digital platform are creating the
relationship between customer,employees, workers, etc. with the help of silicon chip's reach
permeates everything like buying cloths online, groceries or finding dating partner online. When
the computing power increase, it impact on the people to involve more in digital economies.
Technology plays key role in the development of any business. As digital technologies has
created many new opportunities for that impact on the small scale industries to grow its business
with the help of innovation in business. The entrepreneurs have less budgets to use digital
technology which creates the financial issues and use the limited resources that are available to
the entrepreneur due to which they have to face many challenges in the dynamic world for the
growth in market. Digital technologies impacts the small business in various ways like change in
consumer behaviours, competitions, technologies, etc. all these factors impacts on business
sustainability as they need to be improved with the help of business operations and creating the
scaleable business. According to the author (Klapper, Miller and Hess,2019) digital marketing
can support the small business to reap the benefits and they can able to serve costumers with
confidence. Digital technologies impacts the small business to face challenges on the global
bases as they required to invest more finance in the business which will impact on the financial
management of budget in the company. Digital revolution impacts to transform job of peoples as
they are required t have people who are skilled and trained in the fields to technologies. When
the employees are skilled in the handling the matters related to the advance digital technology.

According to author (Ferreira,Fernandes and Ferreira, 2019 ) the obstacles that are faced
by the small business are mainly two that impacts on the growth of the small business in the
domestic as well as global market. First obstacle is financial problem as the small business are
not able to afford technology the preference is given on using labour capital rather then
technology because labour capital is less costlier then technology. When technology is adopted
by small business it impacts on the working culture of the organisation and tries to bring the
changes in the organisation as it impacts to improve the quality standard of the product and
services offered by the company. The impact on small business is that it improves it competitive
skills and success of business for growth in market. Use of digital technology implements small
business to increases and improve their competitive capabilities in the changing market. Another
impact of digital technology in small company is that it requires maintenance of technologies as
the company is required to spend huge cost on the regularly maintenance of the technologies and
investment in new technology. The impact to small business is that it requires innovative
technology to deal with the dynamic changes in the digital economy. Small industries adopting
new technology improves that living standard of people in the local economy. Implementation of
digital technology has improved the working life of people and consumer are getting comfort in
the use of product and services offered by small business.
Time frame:
The research will be based on analysing the various issues of the organisation which in
turn helpful in gaining the authenticated information from the professionals in such industry.
However, in the present research there has been use of simple random method on which 30
professionals of Norsk European Wholesale has selected. These professionals have been asked
out 9 questions which are based on the digital transformation and its impacts over organisational
performance.
GANTT CHART
Task name 1 week 2 week 3 week 4 week 5 week 6 week 7 week 8 week 9 week
10
week
Research
planning