New Zealand SMEs on Alibaba for Chinese Market Entry

This assignment examines the strategic use of digital platforms like Alibaba by New Zealand Small and Medium Enterprises (SMEs) to enter the Chinese market. It delves into the entrepreneurial marketing strategies employed, drawing on insights from academic sources including Jones et al. (2015), Khairuddin et al. (2018), and Mazzarol (2015). The assignment explores how digital inclusion and orientation impact SME performance in international markets, with a specific focus on the Chinese market.

Unit 11 Research
Proposal

Table of Contents
INTRODUCTION ..........................................................................................................................3
LO 1 ................................................................................................................................................3
P1 Define research question supported by a literature review ..............................................3
Background.............................................................................................................................3
P2 Examine appropriate research methods and conduct primary and secondary research ...7
LO 2 ................................................................................................................................................9
P3 Explaining the cost, access and ethical issues ..................................................................9
P4 Findings Data Analysis ..................................................................................................10
LO 3...............................................................................................................................................18
P5 Conclusion and Recommendation...................................................................................18
LO 4...............................................................................................................................................18
P6 Reflective........................................................................................................................18
P7 Consider alternatives research methodologies ...............................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Small scale industry is the backbone of the national economy which comprising 99 % of
firms in the country. By increasing capital, employees, promoting workforce diversity and
fostering increased participation in the global marketplace. Small entrepreneurs take the market
activities in positive manner they upgrade the product and services into innovative manner.
Present research will be based on Impact of digital technology on small scale industry. For that,
Talent plus company will be taken into action. It is the small scale HR consulting firm with 113
employees in UK. Present study will be discuss about the aims and objectives of the research and
different types of research methodology which is necessary to collect the research data. How
digital technology gives more opportunity to the small firms. New entrepreneurs takes initiative
to start new method or technology to perform the better objectives and task. Digital technology
gives distinct impact on the company department such as administration, communication and
storage and distribution and production.
LO 1
P1 Define research question supported by a literature review
Background
Digital technology has simply modernized that traditional proposition thus causing the
reliance on physical shops to reduce. Moreover, digital technology impact gives long-term
stability in the market. Talent Plus is the HR consulting firm who highly influenced by the digital
technology and grab best talent source for the organisations. It provides overall opportunity and
growth in terms of innovation. It describes the overall process of working and better opportunity
and growth. Small scale business firms adopt better marketing activity with the help of digital
technology tools and techniques. Digital marketing has increasingly affected towards the digital
resources for their rudimentary wants and needs. Moreover, small scale company highly
revolutionised from the new technologies and enhancing better opportunity target market goals.
It also helps to bring new opportunity and growth for the company development. Digital
technology also helps in greater connectivity and faster mobilization. Through company can
easily grab their opportunity in fast productive manner. It also very much required for the
organisation to resist changes in terms of new product and services.
Rationale

Talent plus is the small based company which select people with the potential for near
perfect performance. In other words, they recruit the best solution making employees for the
organisation who has enough capable to deal with the company opportunities or threats. They
identified. Talent plus structured interviews to built the highest degree of scientific rigour and
integrity. They arrange interviews on online basis for better connectivity and flexibility.
Moreover, it will be more convenient and flexible to form a new advantage and growth for the
company development (Bouwman and et.al., 2018). On the basis of the latest technologies it will
be more prominent for the organisation to grab new more opportunity and growth factor. It
established in 1989, it is an internationally recognized management consulting form with over
400 clients in 20 countries. They operate interviews with more than 30 languages.
Aims : To identify the significant impact of digital technology on business activities.
Objectives
 To develop the impact of digital technology on small medium scale enterprises.
 To identify the challenges and constraints of digital technologies.
 To identify which department of the company will be more benefited from digital impact.
 To outline the conceptual frameworks for digital technology on business activities.
Questions
 What are the typical constraints found in digital implications ?
 How to classify these constraints for easier identification and modelling ?
 What are the current digital technologies trends in the market ? What are the role of digital technology in business activities ?
Approach to literature review
Small Scale industry thrives on new challenges or opportunities in order to dealing with
digital technologies. According to Clohessy, Acton and Morgan, 2017 digital technology plays a
very crucial role for getting new opportunity and growth. It gives new possibilities of growth for
the firms who deals with small scale. Majorly big organisations take advantage of digital
technologies to manage their functions and business operational activities. As per the view of
Mazzarol, 2015 digital technology enables marketing every industry to increase their revenue,
disseminate awareness or helps in promoting branding activities. It helps Talent plus to attract
more candidates towards the selection process. It enables candidate to connect directly with the
company through online interviews without going anywhere. As per the views of author digital

impact on small scale firms are high in terms of betterment in day to day activities. It provides
better opportunity for the firms to get more. However, there are many advantages for advanced
technologies which enable company to get better profit revenue and cost effective growth. As per
the Clohessy, Acton and Morgan, 2017 digital technology helps company in sharing and
collaboration, small business are generally works closely with their clients to provides them their
product and services according to needs. To give more flexibility in connectivity they used
online technologies for greater connectivity in more flexible manner. With the ability of instant
connectivity will enable to close client with the company for better profit revenue. It will be
more perceptual and more contributing nature of thing. As per the view of small business owners
count on technology to start and scale their companies. Digital technology gives better
opportunity for customers as well as companies. Digital technology also provide better
opportunity for the development of many functional task of the company into smaller form. They
fix all client query in more efficient manner.
As per the view of Hernandez, Faith, Prieto Martín and Ramalingam, 2016 digital
technology reduce the participation of human resource or manual power which might be create
less productivity in performance. They have more difficulties to find the data at the time of huge
data storage. It creates inflexibility in working. Impact of technology will give negative
impression at the time when employees are not understood the actual functioning of the
techniques. It will be more difficult for the organisations to make corrective changes. Besides,
cloud computing is the another form of advanced technology which helps to store high growth
level. Cloud computing is the best option for the companies to store huge data in one place at one
folder. Besides, the drawback of this technology is that to required data connection all the time.
Without the internet connection cloud computing software does not provide their facilities. This
is the limitation of technology through companies facing issues and time constraints.
As per the view of Hutchinson and et.al., 2015 digital technology is the process which
enable work more flexible and user friendly. Employees take this opportunity to enhance their
capabilities and growth. According to the small businesses owners the opportunity to hire
talented from all over the world. It will be more flexible and nature growth. Another role of
digital technology on SME is that, it provides better opportunity and growth to form a better
benefits such as cloud computing, mobile app, social media, online payments, better financial
management software, collaboration solutions, websites, data analytics, helps in customer

relationship management etc. social media is the another tool of advanced technology which
enable to provide company more brand image and outcomes. It will be more productive and
impressive goals making approach for the company development. Besides, social media also
includes limited constraints of limited accuracy and involves competition high pressure of
promotional activities. Company requires to introducer new services or products to make social
media platform more productive and effective. Digital technology platform includes various
forms such as internet, mobile devices and apps which helps organisations for better connectivity
with clients. It also helps to promote company product and services with their high amount of
growth. They also need to acquire the best services and growth to make the better opportunity
and growth. According to Jin and Hurd, 2018 digital technology also helps to discover new
challenges and growth for the company development. Digital technology also plays a prominent
role to maintaining customer relationship management with more effective manner. For example
Talent plus hired candidates on the basis of online interviews with no physical attraction. Digital
technology helps to achieve the company objectives in the best possible manner. It helps to adopt
new ideas and creative approach to attract customer attraction and better opportunity growth.
Besides, according to the Jones, Alford and Wolfenden, 2015 digital technology involves high
risk involvement of piracy, theft which might be dangerous for the growth of companies. Data is
the most essential part of the organisation which needs to be safe and secure.
According to Khairuddin, Omar and Ahmad, 2018 digital technology also provides cash
flow benefits. It involves some advanced software which might be helpful for Talent plus to
manage their cash flows such as cash flow management software. It helps to integrate the
existing accounting applications which helps to allow online payments to simply accounts
receivable and payable. On the other sides, it also involves high risk of sharing account details of
the users. Valentine and Stewart, 2015 This may occurs technology limitations. For that,
company also need to make sure proper functioning and secure the data from hackers. On the
other hand, business activity monitoring app is the another technology which helps company to
alert changes before timely action plan Tang and et.al., 2017. There are another technology
which helps company to make fast payments such as e-signatures for fast assess. However,
overall impact of the technology on small scale industries are highly demanding in terms to grab
new better working environment. Small-scale firms has high opportunity and scope to take its
operations into higher level. It also helps to control the uncertainty activities by adopting the use

of digital technology. Besides, they also need to face negative constraints of technology in terms
of data hacking, piracy of data etc. Talent plus also get help from digital technology in the for of
providing online training to employees empowerment Morgan-Thomas, 2016. It gives better
opportunity option to take its business operation into global manner Quinton and et.al., 2017.
Stankovska, Josimovski and Edwards, 2016 Overall, online technologies reduced
marketing costs or help to increase the sales. Further apart, it will be more helpful for the
company for better client engagement. It will be more challenging and potential growth for the
overall development. Digital technology enhance the quality performances of the organisation in
order to beat the competition level. On the other hand, it also involves limitations such as high
data protection cost, required high potential growth and attention of business activities. Risk
might be impact on business profit or the overall performance of the company. It will be more
challenging and effective management growth. According to Krishnan and Ravindran, 2017
greater exposure online has the potential to attract risks. This might gives negative impact on
clients and company get negative feedback from clients.
P2 Examine appropriate research methods and conduct primary and secondary research
Research methods is a wide term to be considered, it is the overall process which includes
overall methods of target market goals. There are some important and essential elements of
research methodologies which brings new information and productive outcome results. It also
helps to collect data and required information for the research. It helps to built new level of
information to make the better outcome results. Research methodologies are the major gaol
oriented techniques which full fill the needs and wants of the organisation. It also helps to full fill
the objective of the organisation. Moreover, research philosophies refers different objectives and
target market growth which makes better opportunity growth.
Research philosophy : Research philosophies is associated with clarification of
assumptions about the nature and the source of knowledge. Apart from that, it will be more
significant and necessary. There are two types of research philosophy positivism and
phenomenology which helps to study of business. Positivism approach which relies on the
quantitative data. It is the process of making task oriented goals and objectives. On the basis
contrary. Phenomenology under which they collect data on the basis soft data rather than hard
data. This project will be based on phenomenology approach in order to collect data as per the

research objectives. Research philosophy is the most required and essential part of the research
without which investigator cannot make further action plan.
Research approach : it is the another method of research methodology which covers
another process of working. Research approach is the another important methodology with
directly effects the research methods. It will be more grateful and best target market goals to
make better opportunity and growth. There are tow types of research approach inductive and
deductive categories. If investigator finds answers of some specific purpose inductive approach
is helpful to get the all answers. Besides, if investigator choose to accomplish the research
objectives so in that manner scholar needs to acquire deductive. In present research proposal
scholar has been select deductive approach to achieve the research objectives. This element helps
to analyse the actual needs of the research project. This will also help to achieve the final
objectives of research.
Research design: it is the another element of research methodology which affect
company structure in moreover method of research. It is the most significant element of research.
This can be of two types exploratory or conclusive. Exploratory method help to explore the
research problem or to produce the research problem evidence, for that exploratory research will
be used. On the contrary, aims to provide final and conclusive answers to the research question,
for that conclusive design will be used. For this research conclusive research design will be
helpful to accomplish the project aims and objectives.
Data Collection: it is the another and most essential research methodology. It is the
process where researcher collects the data from primary or from secondary sources. Without the
data research will not has been accomplished. For collecting data researcher choose either
primary or secondary data for that, it helps to contribute better opportunity and growth for the
better development growth. Primary data collected from many techniques such as questionnaire,
personal interviews, observation etc. if investigator collects additional growth and information.
This information collected from the population. It is the form of new data collection. Besides,
secondary method of data collection under which researcher finds data which has been already
exist given by some authors or scientist. Moreover, for this present research primary or
secondary method will be taken.
Sampling: It is the another significant type of research methodology. Sampling is a
principle that specify the conditions which helps to guide the process of selecting the numbers of

population to participate in the overall study. This helps to collect primary data in the form of
direct contact with sample population. The choice of sampling method is just like to take
participate in better opportunity. It will be more impactful and collective manner of growth
which helps to make better opportunity and growth. The choice of sampling method determine
the accuracy of research findings, reliability and validity of the study and gives the implications
of the overall quality of the study. Without the helps of sampling researcher cannot fulfilled the
research objectives and goals, further apart it will be more impactful and difficult for the
organisation. It will be more grateful and process necessary task oriented goal and objective.
Further apart from the organisation. Along with that, In present report growth factors are majorly
given the better opportunity and growth. For collecting the data researcher take questionnaire
from 40 employees to analyse the importance of digital technology on company behaviour. This
gives the better output and results to consider the business objectives and results.
Ethical consideration: Ethical consideration is the have to abide by the researcher in
order to meet the needs of research project. Ethical consideration is the obliged to address ethical
aspect of writing the best approachable research method. Ethical consideration has to be creative
and impactful growth factor to attempt the best possible manner of growth. This helps to avoid
misconduct in the process of making good task oriented.
LO 2
P3 Explaining the cost, access and ethical issues
Cost : Cost relates to the overall projects which covers the most important target goals apart
from that, it also helps to discoverer the things in more efficient manner. As per the present case
study overall cost required in the project is £750. Overall, project activity will be held in reported
mode. Cost is the necessary factor to enhance the total accessibility in order ton accomplish the
task.
Data accessibility : Research can be accessible through different operations and functions. Apart
from that, it will cover another major objective and goals. With the help of data and all required
resources research project has been held in more efficient manner. Overall, there are two
methods which identify the data resources such as from primary and secondary resources. This
helps to discover the better objectives and growth. Primary research has been collected from
questionnaire, survey, interviews which is newly discovered by the investigator. Apart from that,

secondary research data has been collected from internet, books, journals and article which data
is already been exit from other authors.
Ethical consideration: Ethical consideration is the legal and required framework which helps to
set in systematic and approachable manner. It also requires some ethical consideration in order to
meet the best objectives' action plan. It will be the best process to full fill the best approachable
growth and target goals of research. Researcher needs to take legal information with legal source
to analyse the data.
P4 Findings Data Analysis
 Questionnaire
 Name :
 Age :
 Gender:
1. How Long You have been associated with the Talent Plus?
 Less than 1 year
 1-2 years
 More than year
2. Is company timely updated from the new technology ?
 Yes
 No
 Not sure
3. Which of these following is productive employed by the company ?
 Online Reservation system
 Online Customer service
 Mobile Communication
 None of these
4. How frequently technologies are used by the organisation
 Very Often
 Often
 Not often
5. What are the benefits' technology gives to the Talent Plus?
 Cost efficiency

 Productivity
 Improved work performance
6. Is customer satisfied with the company by using new technologies and growth
 Yes
 No
 Don't Know
7. Does technology helps to resolve the conflicts between organisations.
 Yes
 No
8. How would you recommend the management of Talent Plus to improve the tecyhnologies in
the company ?
 Increased investment
 Upgrade existing technology
 Train employees.
 No Recommendation
Theme 1: Associated with the Talent Plus?

Interpretation: The above graph has indicated a large number of freshers working in Talent plus
and have yet not competed a year. This involves total 20 such employees with 10 who are
working since a 1-2 years and 10 had more than 1 year of experience.
Theme 2: company timely updated from the new technology
Less than 1 year 1-2 years More than year
0
2
4
6
8
10
12
14
16
18
20
Frequency
25
10
5
Yes
No
Not sure

Interpretation: The above chart has represented the quick reporting of the company to its
employees about updation of new technology. This included 25 employees who have favoured
this fact with 10 who have denied and 5 who are unsure about any such prior information.
Theme 3: Following is productive employed by the company
Online Reservation system
Online Customer service
Mobile Communication
None of these
0 2 4 6 8 10 12 14 16
5
15
15
5
Column B

Interpretation: This involved 2 major concepts of mobile communication and online customer
service being the most productive means in accordance to a majority of the workers with 15 in
each of the sets. However, 5 have supported the online system of reservation with 5 who have
not supported any.
Theme 4: Frequently technologies are used by the organisation
Interpretation: Herein, 20 have reported a very frequent use of technology in the organisation
with 10 who have less often found the use of technology and 10 who have not at all perceived
the use of technology in the organisation.
20
10
10
Very Often
Often
Not often

Theme 5: Benefits' technology gives to the Talent Plus
Interpretation: Cost efficiency is referred to be a foremost benefit reported by 20 employees
with 15 in support of productivity and 5 in favour of improved work performance.
Theme 6: customer satisfied with the company by using new technologies and growth
20
15
5
Cost efficiency
Productivity
Improved work performance

Interpretation:
25 employees have stated a satisfied set of customer with the use of new technology and growth
with 10 who are not in support of it with 5 who have no idea about it.
Theme 7: Technology helps to resolve the conflicts between organisations.
Yes
No
Don't Know
0 5 10 15 20 25
Column B

Interpretation:
30 out of total 40 employees have favoured the use of technology to resolve the state of conflicts
with 10 who are not in direct support of undertaking technology for the same.
Theme 8: Recommend the management of Talent Plus to improve the technologies in the
company
Yes
No
0 5 10 15 20 25 30
Column B

Interpretation:
20 out of 40 employees have hereby recommended an increased investment with 10 in support of
updating the existing technology and 5 in favour of training workers and 5 with no suggestions.
LO 3
P5 Conclusion and Recommendation
From the basis of above section it can be concluded that, Impact of digital technology has
given new changes in the management and new outcomes will enhance the best profit margin for
the companies. Overall, it brings new opportunities for the organisation goals. Apart from that,
this study covered the all necessary terminologies through which company can easily get the new
process of learnings. Moreover, researcher also identified the significant role of the digital
technology on overall business activities.
LO 4
P6 Reflective
From the analysis of the present study it has been cleared that, digital technology is
highly required for the better productivity outcomes of the organisations. It makes better
outcomes and results. Moreover, this helps to create new advancing growth. From the analysis of
20
10
5
5
Increased investment
Upgrade existing technology
Train employees.
No Recommendation

present data. I got to learn so many new different things which helps to discover the new
importance areas. Overall study gives me better growth and opportunity to enhance my
productivity and overall level of growth. Apart from that, this gives me power and new learning
through I get new future opportunities and growth. It also helps to discover the new things and
better opportunity and growth that helps to make better changes and growth.
P7 Consider alternatives research methodologies
In regard to lead the examination program, there are a few elective techniques exist that
helps to assess business program in orderly way. Following are sure models exist that can be
utilized to discover valuable data:
 Scientific trial display: With the assistance of logical test demonstrate, there are a few
systems assessed to thought about techniques and qualities. In this angle, needs ser with
look into assessment.
 Management arranged model: along these lines, specialist can actualize PERT and CPM
show that helps to achieve wanted outcomes at working environment. These systems help
to discover valuable outcomes at work environment
Qualitative model: It is likewise valuable technique that could be utilized by analyst to make
powerful working in the business. It includes esteem and subjective data in the business
condition.
CONCLUSION
From the basis of above section it can be concluded that, impact of digital technology has
been given the best approachable target market goals. Digital technology provides the best
approachable growth to the small scale industry in order to achieve the best approachable target
market goals and objectives. Apart from that, present study has been discussed about the impact
of digital technology on small scale businesses. Apart from that, study also covered the part of
literature review to critical and the views of different authors. Further apart it also includes better
opportunity and growth. It will be more grateful and better opportunity and growth. Along with
that, it is benefited for the Talent Plus to adopt better environmental growth to make the better
opportunity and growth.

REFERENCES
Books and Journals
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Transformation on ICT Service Providers’ Strategies.
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technology on economic growth and productivity, and its implications for employment and
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