Impact of Digital Technology on Business Performance : Case Study on Qbic hotel

Added on - 22 Jul 2020

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UNIT 11 RP
TABLE OF CONTENTSTASK 1............................................................................................................................................2P1 Proposal.............................................................................................................................2P2 Research methodology......................................................................................................6TASK 2............................................................................................................................................6P3 Primary and auxiliary research..........................................................................................6P4 Research findings and data................................................................................................9TASK 3..........................................................................................................................................15P5 Research outcome...........................................................................................................15Enclosed in ppt.....................................................................................................................15TASK 4..........................................................................................................................................15P6 Reflective........................................................................................................................15P7 Alternative research system............................................................................................16REFERENCES..............................................................................................................................18APPENDIX....................................................................................................................................20Questionnaire........................................................................................................................20Data collection......................................................................................................................22
TABLE OF FIGURESFigure 1: Use of Digital technology within Qbic hotel..................................................................10Figure 2: Use of technology is helpful for company.....................................................................11Figure 3: Effectiveness of use of technology within firm..............................................................12Figure 4: Use of digital technology having positive impact on performance of company............13Figure 5: Employees having training in regard to use of latest technology...................................14Figure 6: Use of technology in improvement of productivity and activities of business..............15Figure 7: Aiding into delivery of quality of service to all customers............................................16Figure 8: Some more benefits of technology for company............................................................171
TASK 1P1 ProposalTo analysis the impact of digital technology over business performance: A case study onQBIC hotelBackgroundIn current scenario by implementing digital technology every sector are grown anddevelop and effect is shown everywhere. In each and every sector of current life and economythere are widely use of digital technology. If use of digital technology is not come then thisgrowth in each sector of economy is not possible. Digital technology helps to every firm andorganisation of every industry for their work weathers it is important or not important and allthings are possible with the help of this. The most important things of this digital technology is,it is update and innovate at increasing rate so that it helps those business also where changes isregularly comes. This technology will be treated as traditional part with doing changes andinnovation. In UK there is hospital industry and other industry is grown up speedily and theirprofits are play an important role in their nation's GDP. Their profits are increase because the useof digital technology and for this reasons it can say that their country's GDP at higher level.There are also an impact on hotel industry, Qbic a Hotel in UK is regarded as the best rated hoteland is taking London to its revolutionised procedure because of using digital technology and itincrease it customer visiting rate.LCD TV's and Wi-Fi these are the current and latest technicalneeds in the market which have also been addressed and manufactures by this industry.Research Aims and ObjectivesTo address and ascertain the impacts of various technical tools and devices in revenue,sales as well as operations of business there will be requirements of appropriate research oversuch issues. Determining the impacts of such analysis which will be appropriate as peraddressing the various Aims and Objectives relevant with research studyAim:To analysis the impact of digital technology over business performance: A casestudy on QBIC hotel”Objectives:To address current changes in the operating techniques.2
To identify elements influencing online market growth of business.To demonstrate the desired satisfaction and preferences of buyers on the basis oftechnical variation in business,To bring fruitful suggestion on which QBIC hotel will improve its performance.To analysis the impacts of digital technology over business management of QBIC hotel.Research QuestionsAddressing the fruitful outcomes through this research analysis there are severalquestions which will be effective as per addressing all the issues. Therefore, to address eachissues and make a suitable research study there will be application of various facts andoperations which in turn will be useful to have appropriate determination of changes.How to address current changes in the operating techniques?What are the elements influencing online market growth of business?How to demonstrate the desired satisfaction and preferences of buyers on the basis oftechnical variation in business?What are the fruitful suggestions on which QBIC hotel will improve its performance?RationaleThe foundation behind this research study is to analyse the concrete reasons behind theweak operational performance of hospitality sector. Implication of digital technologies is termedas helping entities in making appropriate improvement in the revenue and gains of the firm.Similarly, there are various issues which are normally faced by a hospitality industry in terms ofmaking productive efforts. Research projects is aimed at a highlight all such issues and obstacleswhich are normally faced by hotels in terms of delivering the satisfactory services amongconsumers.Various hospitality organisations which are weak in terms of making effectivechanges into operations as well as administrating the financial control in entity.Literature Review:According to the view of Zaitsevaand Larionova, (2016) digital technology is that factorwhich is formulating business operations and management of company. This is playing very vitalrole to play in growth and development of hospitality industry. Kasemsap, (2017) also viewedthat digital technology will be helping companies to provide good experience to customers withhelp of transformation in business activities. The use of technology within hospitality industry is3
leading to huge transformation within sector like self-check in check out with use of mobiles areeasing activities of customers are that of staff.With the help of this the profits are performance of firm in industry will be increasing bythe year end of 2020 and then adding up in customer value experience. Digital technology is alsoimpacting the business management as it helps employees to track the employee performancewith their attendance as well as viewed by Rahimi and Gunlu, (2016). According to Kasemsap,(2017) in today's world customer are having strong access to information and then the use ofdifferent types of channels to communicate with the brand or hotel. If these hotels or hospitalityindustry fails to adopt mobile strategy or digital technology then they will not be able to retaintheir customers. Profit of the firm directly gets affected by this use of digital technology as thecost of the company gets decreased by use of technology in day to day working of the company.Dutz and Willig, (2017) also emphasised on the fact that all these things will ultimately lead tohigher employee and whole firms performance. As the staff and employee will be able to deliverhigher quality of service and then also having more information about what a customer need. Allthe departments of the hotel will be in better connection and coordinate in better way thusincreasing the flow of money and higher performance.Zaitsevaand Larionova, (2016) further clarify that the use of technology in hospitalityindustry had led to many huge transformation in the industry. The profit and performance of thefirm in hospitality industry are likely to increase by the end of year 2020. Keller and Schmidt,(2016) said that self-check in and check out by using the mobile is very important offering this asa good option to customer will be adding to the value. This will increase the control of thecustomer and this will increase the satisfaction of customer leading to higher profit andperformance. The performance of the firm will be increased by the use of technology in all thepart and department. As per Rahimi and Gunlu, (2016) it is concluded that performance of thefirm highly depend upon the digital technology and this is helping in reforming the overall profitand thus maintaining the quality of service of the firm.Research MethodologyResearch type– to analyse the impact of digital technology on business performance thequalitative research which is a type of research, is use. By the use of this a researcher canevaluate the performance of any business of qualitative factors and other propermeasurements.4
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