Effective talent management strategies for successful organization

This document discusses the importance of talent management for the success of an organization. It explores different strategies that companies can adopt to gain a competitive advantage and enhance overall performance. The document focuses on Zara as a case study and examines the concept of talent management, different strategies used by the company, and the benefits of effective talent management. It also includes research objectives, questions, and methodology.

Unit 11– Research
Project

Executive Summary
Talent Management is important for the overall success of any organization and can help
it in retaining the employees by developing their skills as well as enhancing their existing
knowledge. There are different strategies that an organization can adopt in order to gain a
competitive advantage as well as enhance its overall performance. effective talent management
strategies can include providing rewards and recognition to the employees, training and
development as well as offering flexible working hours to the employees. Also, there are many
different benefits of effective talent management such as it increases the morale of the employees
and provides them a sense of belonging towards the company. Zara is a well known for its high-
quality products across the world. The company is focused on providing training to its
employees as well as developing them so that they are committed to their respective jobs and
satisfied with the same.

Contents
Executive Summary...................................................................................................................................2
Title: Effective talent management strategies for successful organization..................................................4
INTRODUCTION.....................................................................................................................................4
Research Aim..........................................................................................................................................4
Research Objectives................................................................................................................................4
Research Questions.................................................................................................................................5
Rationale for the research........................................................................................................................5
Literature Review......................................................................................................................................5
Concept of talent management................................................................................................................5
Different strategies of talent management that can be used by a company to become successful in a
potential marketplace...............................................................................................................................6
Benefits of the different talent management strategies that are adopted by a company to be successful. 7
Methodology and Data Collection............................................................................................................9
Data Analysis and Interpretations.........................................................................................................12
Research Outcomes.................................................................................................................................22
Conclusion and Recommendations........................................................................................................23
Reflection & Recommendation of alternative research methodology.................................................24
REFERENCES........................................................................................................................................26
Appendix..................................................................................................................................................28

Title: Effective talent management strategies for successful organization.
INTRODUCTION
Talent Management within an organization can be defined as a continuous process of
attracting as well as retaining employees within the company so as to enhance overall
performance as well as attain goals and objectives. The main purpose of talent management is to
create a workforce that is motivated and will continue to contribute to the performance of the
company in an effective manner (Abdullah, Salleh and Zin, 2020). Talent management is an
important component within the workplace because it can help an organization to grow and make
the employees feel engaged as well as committed to their respective jobs. As a result, they are
able to work in the direction of the company’s goals which in turn increases the satisfaction of
the clients as well as the overall performance of the business. Effective talent management
develops employees at all levels and allows the company to retain them for a long period of time.
Organization chosen for this research is Zara, which is a leading Spanish retailer of fast fashion
products such as clothing, accessories, beauty as well as perfumes (Ahmed and Yang, 2017). The
company was founded in the year 1975 by Amancio Ortega and Rosalia. The company is
headquartered in Spain and is among the world’s largest retailers of apparels. The report explains
the concept of talent management as well as different talent management strategies that are used
by a company in order to be successful.
Research Aim
“To determined different talent management strategies used by a company in order to
being successfully at potential marketplace. A study on ZARA.”
Research Objectives
 To understand the concept of talent management.
 To identify different talent management strategies used by a company in order to being
successfully at potential marketplace.
 To determine the benefits of talent management strategies adopted by an organization in
order to be successful.

Research Questions
 What is the concept of talent management?
 What are the different talent management strategies used by a company in order to being
successfully at potential marketplace?
 What are the benefits of talent management strategies adopted by an organization in order
to be successful?
Rationale for the research
The main rationale for this research is that talent management is a vast topic that helps an
organization in conducting its operations effectively. Not only this, it also helps in increasing the
overall confidence as well as motivation of the employees (Bogićević-Milikić, 2019). By
undertaking this research, the researcher will be able to enhance their knowledge related to talent
management as well as identify the different talent management strategies that can be
implemented by the organization. Furthermore, the company will be able to identify the benefits
of different talent management strategies. As a result, the company will be able to make
informed as well as effective decisions.
Literature Review
Concept of talent management
Talent Management is an important component for an organization and contributes to the overall
growth of the employees through different methods. Organizations should make effective talent
management as their priority. As discussed, the overall process of talent management involves retaining
the employees for a longer period of time. As per the view point of Erik van Vulpen, talent management
is about a set of different HR processes that are integrated with each other (What is Talent
Management? All You Need to Know to Get Started, 2020). Through effective talent management,
the employees get a chance to develop their skills, enhance their existing knowledge as well as improve
their overall performance. As a result, the employees are more engaged and motivated towards their
work. The main aim of talent management is to help the organization in getting the best employees,
developing employees at all levels as well as retaining the ones who are high performing (Ebrahim,
2020). There are different components of talent management such as talent acquisition and retention,
strategic employee planning, compensation, career development, performance management, learning and

motivating as well as succession planning. All of these key components work towards effectively
managing talent within the workplace.
There are different benefits of conducting talent management in the workplace such as a talent
management system can be implemented. An effective talent management system can integrate as well as
align the core HR processes and ensure that they are conducted smoothly. Not only this, the employees’
experience at the workplace also improves and thus, they are more engaged towards their work. The
overall employee retention is also increased because there is an increase in the overall job satisfaction
among employees (Evans, Arnold and Rothwell, 2019). Therefore, it can be said that talent
management is an important component within an organization and effective talent management helps it
in making the company more competitive as well as progressive. It establishes a match between the jobs
as well as skills that are needed to do the job. As far as employees are concerned, talent management
promotes long-term association with the organization, keeps them motivated which further helps in career
development and also, promote high productivity. Apart from this, the manager as well as employees are
engaged with each other and there is effective communication within the workplace. Therefore, it can be
said that companies should promote effective talent management by implementing new strategies. This
will help them in conducting their business operations in a productive manner as well as attaining
organizational goals in an effective way.
Different strategies of talent management that can be used by a company to become successful in
a potential marketplace
One of the major goals for any company is to become successful as well as profitable in
the market. There are different talent management strategies that can be used by an organization
in order to become successful at a potential marketplace. The talent management strategies can
assist the company in making informed decisions as well as retaining the talent for a long
duration of time. Some of the talent management strategies can include clearly planned job
descriptions as this will only attract eligible as well as relevant candidates (Ghanbari and
Abdolmaleki, 2020). Also, the company will be able to save a lot of time on the recruitment
process and ensure that the company has the best options to select from. Another strategy that
can be implemented by the respective organization, Zara in order to become successful at the
potential marketplace is to provide regular training as well as developmental opportunities to the
employees. This will help the employees to acquire new skills and also work productively. As a
result, there will be an improvement in the output and hence, the organization will also be able to
perform in an effective and productive manner. The respective company, Zara is widely known

and operates across different geographic regions. The company considers its employees to be one
of the most valuable assets.
Thus, it is focused on practicing effective talent management at the workplace in order to
gain a competitive advantage as well as enhance its overall productivity. The company should
review the performance of the employees regularly and also, focus on treating each employee in
a fair and consistent manner. This can be useful in developing their overall morale as well as
improving their productivity level (Griffith, Baur and Buckley, 2019). Apart from this, regular
performance reviews should be conducted and they should be provided with constructive
feedback. This will help them in identifying their strengths as well as areas wherein they need
improvement. Apart from this, other strategies can include awarding the employees for their
efforts and hard work, promotion, setting attainable goals etc. The company is focused on
training as well as empowering its employees so that they are able to address the customer
concerns effectively. Therefore, these are some of the strategies that the company can implement
in order to become successful at the potential marketplace and also gain a competitive advantage.
Benefits of the different talent management strategies that are adopted by a company to be
successful
Talent management has different advantages, not only for the organization but for the
employees as well. By adopting effective talent management strategies, a company can retain its
talent as well as promote effective management of the resources (Harsch and Festing, 2019).
There are several benefits of talent management strategies such as the hiring process is
conducted in an effective manner as well as the company is able to retain the talent for a longer
period of time. When qualified and experienced employees are hired, they work productively and
are engaged in their respective jobs. Moreover, the employees will be motivated and they will be
committed to giving their best in in their work. With appropriate as well as effective talent
management strategies, the overall onboard experience can be improved for new employees. An
effective talent management system can integrate different software solutions in order to manage
different human resource functions such as managing the overall performance of the employees,
provide them effective training and development opportunities as well as manage recruitment
(Horner, 2017). These structures enable the automation of all of the methods in the skills
management realm and simplify workflows for HR and the business enterprise as an entire.

The constant changes in the market have made it important for the companies to manage
as well as retain their employees. This is because the employees of the company are more
engaged towards their work as they get a chance to share their views as well as thoughts during
the process of decision-making. Therefore, it can be said that an effective talent management
system allows the company to attract qualified and experienced employees. Therefore, it can be
said that talent manage should be made a priority within any organization. Obvious benefits of
imposing talent management software program are streamlined HR operations and the
integration with core HR software program or Human Capital Management suites that gives a
collection of functions for payroll, blessings, time and attendance, etc. = Therefore, it can be said
that there are different benefits of effectively implementing the different talent management
strategies. as a result, the organization gains a competitive advantage as well as there is an
improvement in the overall performance of the company (Kabwe and Tripathi, 2020). Zara can
implement the above-mentioned strategies, if it wants to gain a competitive advantage as well as
attract new qualified employees to work for it.
Companies that manage their employees in an effective manner, are able to retain them
for a longer period of time as well as enhance their existing performance. But in this case, it is
also important for the employees to show their commitment towards work as well as maintain a
positive attitude in the workplace. This helps in carrying out the different business operations in
an effective manner. There are different changes that occur in the company as well as its
environment and it is important to promote a healthy as well as positive atmosphere in the
workplace. Also due to the fact there may be a higher alignment among an person’s pursuits and
his activity profile the activity satisfaction is increased. Despite changes within the worldwide
financial system, attrition stays a primary issue of groups (Kwon and Thom, 2017). Retaining
pinnacle expertise is critical to management and growth inside the marketplace. Organizations
that fail to retain their employees in an effective manner, have to deal with the consequences.
Candidates are looking to work for companies that offer various training as well as development
opportunities to their employees as well as make efforts to retain them. Therefore, it can be said
talent management has different benefits for the company as well as the employees. When
employees are provided various opportunities, they are encouraged to continue working for the
company and give in their best efforts to help the company in achieving its goals as well as
objectives in an effective manner.

Methodology and Data Collection
Research Philosophy
Research philosophy can be defined as a set of beliefs regarding how data is collected by
the researcher in order to attain the goals as well as objectives of the research (Mayer,
Oosthuizen and Tonelli, 2019). It is important for the researcher to select the most appropriate
research philosophy for the research. There are two types of research philosophies, pragmatism
as well as interpretivism. In the respective research, the researcher has used both types of
research philosophies. By using pragmatism, the research will be able to address the problems of
the real world whereas the reason for choosing interpretivism is that it will help in the analysis of
the qualitative data and thus, provide the researcher with better insights about the topic.
Research Approach
Research approach can be defined as a plan or procedure for conducting the research in
an effective manner. There are two types of research approaches, inductive as well as
descriptive. In context of this research, the researcher has used inductive approach because it will
assist in collecting data through survey and observation (Mensah, 2019). As a result, the
information collected for the research will be authentic as well as reliable. Deductive approach
has also been used in order to analyze the quantitative data effectively. As a result, the research
will be conducted in an effective manner and the researcher will be able to obtain authentic
results.
Quantitative and Qualitative Methods
Quantitative methods in research deal with analyzing as well as representing the data in
the form of graphs, tables as well as numbers. On the other hand, qualitative research methods
involve analyzing the data and identifying the underlying reason behind the problem. The
respective research is a quantitative research and it will help the researcher in presenting the
findings of the research in graphs. Therefore, it can be said that the respective research will help
the researcher in obtaining authentic as well as reliable results.
Primary and Secondary Resources

There are different resources that can be referred by the researcher in order to collect
authentic as well as reliable data (Mupepi, 2017). The two types of resources that can be used by
the researcher are primary as well as secondary resources. In the respective research, the
researcher has used primary as well as secondary sources in order to collect reliable as well as
adequate data from the respondents. The researcher has ensured that all ethics are taken into
account anda questionnaire has been used to collect the data. On the other hand, as far as
secondary data is concerned, it is collected from different sources such as journals, books,
articles, websites as well as reports.
Sampling
Sampling is an important component of the research in which the researcher identifies the
pre-determined number of observations in order to determine the conclusions for the large
population. Probabilistic as well as non-probabilistic sampling are the two types of sampling
methods. In context of this research, the researcher has used probabilistic sampling in order to
obtain results for the research. Probabilistic sampling is one of the most commonly used type of
sampling method in researches (Mustafovic and et.al., 2020). The main purpose of sampling is to
help the researcher in obtaining appropriate results and obtain conclusions for the large
population. For this research, simple random sampling, which is a type of probabilistic sampling,
has been used. In this type of sampling, each and every observation has an equal opportunity of
getting selected in the sample. Therefore, it can be said that sampling is important to obtain
accurate results for the research.
Questionnaire
Questionnaire can be defined as a research instrument that comprises of a series of
questions that are based on the research questions. A questionnaire is one of the widely used
research instruments by researcher. There are many benefits of using a questionnaire such as it is
cost effective as well as time effective (Praise, Kah and Raimi, 2020). They help the researcher
in obtaining reliable as well as first hand data. The respondents were given a choice of not
answering the questions that they were not comfortable in. A questionnaire has been used for
data collection as it is not only cost effective, but also easy to access as well as analyze.
Ethical Issues

There can be certain ethical issues that can arise while conducting a research. These
ethical issues can not only affect the research but the outcomes of the research as well.
Therefore, it is important for the researcher to take into account the different ethics. These can
include obtaining informed consent from the participants, briefing them about the research
before initiating the process of data collection and using reliable sources and methods in order to
collect as well as analyze the gathered information. In context to this research, the researcher has
tried to adhere to as many ethics as possible. This is because failing to follow the same, the
overall consequences for the research can be negative which can further impact the results of the
research.
Time Horizon
It can be referred to as the period of exploration and the perceptions can be dependent on
two types of time horizon, longitudinal as well as cross sectional (Sanjeev and Singh, 2017). The
cross-sectional time horizon is used when all perceptions are for a solitary purpose of time. On
the other hand, longitudinal information involves perceptions for a specific variable that is
accessible for some time. In the respective research, the researcher has used cross sectional time
horizon so as to conduct the research in an effective manner.

Data Analysis and Interpretations
Theme: 1: Knowledge about the concept of Talent Management
Q1. Do you have knowledge about the concept of Talent
Management?
Frequency
(a) Yes 26
(b) No 24

26
24
Frequency
(a) Yes
(b) No
Interpretation: On the basis of above given graphical representation, it is analysed that
there are 26 subordinates who have a knowledge regarding concept related to talent management.
In addition to this, there are 24 subordinate who do not have idea regarding concept related to
talent management.
Theme 2: benefits of talent management strategies adopted by an organization in order to
be successful
Q2: What are the benefits of talent management strategies
adopted by an organization in order to be successful?
Frequency
(a)Improved efficiency 18
(b) Attain organizational goals 22
(c) Achieve a competitive advantage in the market 10

18
22
10
Frequency
(a)Improved efficiency
( b) Attain organizational
goals
(c) Achieve a competitive
advantage in the market
Interpretation: On the basis of above given graph, it is analysed that there are different
kind of strategy which is achieved by business organisation for being successful in future period
of time. Therefore there are 18 subordinates believe that improved efficiency is the primary
benefit of talent administration strategy that is used by company for being successful. In addition
to this, there 22 subordinates who believes attaining goal of organisation is primal tactics which
is adopted by company for being successful. Apart from this, there are 10 subordinates who
believe that accomplishing competitive edge is the primal advantage of talent administration
used by organisation for being successful in future time period.
Theme 3: different challenges experienced by a company due to implementing talent
management at their workplace
Q3 What are the different challenges experienced by a
company due to implementing talent management at their
workplace?
Frequency
a) Increased turnover 18
b) Less motivation 12
c) Low morale of employees 20

18
12
20
Frequency
a) Increased turnover
b) Less motivation
c) Low morale of
employees
Interpretation: On given graph, it is assess that there are various challenges confronted
by organisation due to executing talent administration within company. There are 18 staff
member who agrees that increasing turnover is considered as a challenge faced by organisation
due to execute talent administration within company. And, there are 12 subordinate who believes
that less motivation is major challenge that is faced by organisation during period of time. And,
also, there are 20 subordinate believe that due to having low morale of subordinate, it is
considered as a major challenge faced by company.
Theme 4: different measures that can be taken in order to overcome the challenges of
talent management at workplace
Q4: What are the different measures that can be taken in
order to overcome the challenges of talent management at
workplace?
Frequency
a) Provide effective training to the employees 12
b) Encourage the employees to participate in the decision-making
process
28
(c) Conduct regular meetings 10

12
28
10
Frequency
a) Provide effective
training to the employees
b) Encourage the
employees to participate in
the decision-making
process
(c) Conduct regular
meetings
Interpretation: On above given graph, it is assess that there are or 12 subordinate
believes that offer appropriate training to it subordinates is the measure which is taken by
organisation in order to overcome from challenge related to talent management in organisation.
In addition to this, there are 28 subordinates who agrees that encouraging subordinate to take
participate in decision making is the measure adopted by organisation to overcome from
challenge related to talent administration. And, there are 10 staff member believes that organise
regular meeting is the measure used by company to overcome from challenge of talent
management.
Theme: 5 the organization implement talent management strategies in the workplace
Q5. Does your organization implement talent management
strategies in the workplace?
Frequency
(c) Yes 26
(d) No 24

26
24
Frequency
(a) Yes
(b) No
Interpretation: On basis of above given graphical representation, it is analysed there are
26 subordinates who agrees that talent management strategy executed within an organisation and
there are 24 subordinate believe that there is no need to implement strategy related to talent
administration within an organisation.
Theme: 6 the importance of talent management within an organization
Q6: What is the importance of talent management within an
organization?
Frequency
(a) Improved productivity 15
(b) Increased performance of the company 16
(c) Improved employee retention 19

Frequency
(a) Improved productivity
(b) Increased performance
of the company
(c) Improved employee
retention
Interpretation: On given graphical representation, it is analysed that there are 15
subordinates believe that increase productivity is significance of talent administration within
organisation. And, there are 16 subordinate believe that enhance performance is determined as a
main significance for retaining talent within company. And there are 19 subordinates believes
that enhance employee retention is the significance of talent administration within an
organisation.
Theme: 7 some of the talent retention strategies that can be implemented in the workplace
Q7: What are some of the talent retention strategies that can be
implemented in the workplace?
Frequency
a) Flexible working hours 10
b) Improve company culture 8
c) Develop a positive work environment 12
d) Provide rewards and benefits 20

Frequency
a) Flexible working hours
b) Improve company
culture
c) Develop a positive work
environment
d) Provide rewards and
benefits
Interpretation: On the given graph, it is assess that there are 10 subordinates believe that
flexible working hour is the strategy related to talent retention that is executed within
organisation. And there are 8 subordinates believe that increase company culture is the main
strategy which is adopted by organisation. And, there are 12 staff believes that improving
positive work atmosphere is considered as a primary strategy related to talent administration
within an organisation. And, remaining 20 subordinates believes that providing rewards is
determined as an effective talent administration strategy which must be executed within an
organisation.
Theme 8: According to opinion, what motivates you the most at work?
Q8: As per your opinion, what motivates you the most at
work?
Frequency
a) Feeling valued 18
b) Constructive feedback 10
c) Rewards and Recognition 22

18
10
22
Frequency
a) Feeling valued
b) Constructive feedback
c) Rewards and
Recognition
Interpretation: According to given graph, it is analysed that there are 18 subordinate
who believes that feeling valued motivates to perform work in better manner. And, there are 10
subordinate believe that constructive feedback motivate to perform their work in proper manner.
In addition to this, there 22 subordinates believe that rewards help them to motivate to execute
work in proper manner
Theme 9: According to opinion, what motivates you the most at work?
Q9: How does your organization identify talent? Frequency
a) By results 16
b) By competencies 14
c) By Potential 20

16
14
20
Frequency
a) By results
b) By competencies
c) By Potential
Interpretation: On the basis of above given graph, it is assess that there are 16
subordinates believes that by assessing result is determined as a primal strategy that help in
identifying talent. And, there are 14 subordinates believe that competency it is a primary reason
that help in identifying talent. And, there are 20 staffs member who believes that potentiality is
considered as a talent which is
Q10. Can you describe the most important factors that can contribute to effective Talent
Management?
There are various factors that impose direct effect on the talent administration such as
salary and benefits, succession planning, provide training to employees, organisation culture &
many more. Thus, it is necessary to consider those factors that provide contribution to
appropriate management of talent within business organisation. Thus, the employees believe that
good salary and rewards motivate them to perform their work in better manner.
Q11. What is the impact of talent management on the job satisfaction level of employees in
your organization?
It has been analysed that talent management, training as well as mentoring that imposes
direct effect on job satisfaction. Therefore, it aids assistance in retaining staffs for loner period of
time.

Q12. Would you be interested to work for an organization that implements efficient talent
management strategies? Why?
It is assessed that talent administration assists subordinate to feel involved, motivated and
provides allowance for them to perform their work to achieve goal of business organization and
it is also helpful in increasing satisfaction level of client and other performance of company for
conducting work in proper manner.
Q13. Can you describe the talent management strategies that your organization is using
currently?
There are different kinds of talent management strategy which is adopted for retaining
talent within business organization such as they provide positive ambience to its employees and
provide rewards and benefit that motivate them to perform their work in an appropriate manner.
Research Outcomes
The research outcomes for this respective study are that talent management is an
important component within an organization (Santana and Cobo, 2020). This is because it helps
the company in enhancing its overall performance and developing the employees so that they can
work productively. By undertaking the research, it has also been found that there are different
talent management strategies that can be used by the respective organization, Zara in order to
retain the employees for a longer period of time. These can include providing rewards, effective
training and development, creating a positive environment in the workplace etc. The other
outcomes of the respective research are that the various factors that can affect talent management
are succession planning, provide training to employees, organization culture etc.
It was also found that some of the respondents believed that feeling valued is one factor
that motivates employees at work. Besides this, other factors that can motivate employees at the
workplace can include receiving constructive feedback as well as rewards and recognition. It was
also found that the respective organization, Zara identifies talent among employees mostly by
their potential. And apart from this, it also takes into account their competencies as well as the
results. By implementing appropriate talent management strategies, a company can gain a
competitive advantage as well as improve its overall performance as well (Sehhat and et.al.,
2020). it can be said that talent management can impact the overall productivity of the company

in a positive manner as well as allow it to retain the talent for a longer period of time. When the
company offers various developmental opportunities to its employees, they get motivated and
committed towards their work.
Zara is a widely known organization and has a large number of employees working for it.
The company is committed towards training as well as developing the employees. Most of the
respondents were of the view point that their organization implements effective talent
development strategies in the workplace (Stacho, Stachová and Papula, 2018). This has
improved the employees’ overall knowledge about the latest trends in the market. By
undertaking the respective research, it has also been found that talent management is important
because it not only improves productivity, but also increases the overall performance of the
company as well as improves the overall employee retention. Zara offers its employees flexible
working hours and also promotes a healthy workplace culture. Due to this, it has been able to
stay relevant as well as competitive in the market. this is because the employees are committed
to their respective jobs.
Conclusion and Recommendations
From the above report, it can be concluded that talent management is an important
component for an organization. It can also be concluded that effective talent management
strategies can contribute to the overall growth as well as development of the company. there are
various strategies that can be implemented by the company and this is beneficial for the company
because it helps in gaining a competitive advantage against competitors. This is because it can
help the company in retaining its talent as well as attracting qualified and experienced
candidates. Providing flexible working hours, promote a positive as well as health workplace
culture, provide rewards and recognition to the employees etc. It can also be concluded that
effective talent management is beneficial for both the organization as well as the employees.
This is because the employees get an opportunity to develop new skills as well as enhance their
existing knowledge about the latest trends in the market. as a result, they are more focused as
well as committed to their jobs. This helps in improving the performance as well as productivity
of the company and it gains a competitive advantage. Therefore, all organizations should
implement effective talent management strategies at their workplace.

There are certain recommendations that can be made for the respective company Zara in
order to help it retain its talent as well as maintain a consistent performance. The company is
recommended to encourage its employees to share their ideas as well as views during the
decision-making process. This will give them a sense of belonging and there will be an increase
in the overall level of job satisfaction. It is also recommended that the managers as well as team
leaders of the company should provide constructive feedback to the employees in order to ensure
that the employees have an idea about their strengths as well as weaknesses. The employees
should feel valued at the workplace because then only, they will be able to work in an effective
manner. Apart from this, it is suggested that the researcher should take into account the different
ethical considerations. This will ensure that all the results that are obtained, are reliable as well as
accurate.
Reflection & Recommendation of alternative research methodology
Undertaking this research has been a learning experience for me because I got an
opportunity to enhance my existing knowledge about talent management. I did not have any
experience of undertaking a research. But with this report, I got a chance to understand the
different components of a research such as literature review, research methodology as well as
data analysis. I learned about the different research approaches that a researcher can adopt in
order to complete the research effectively and attain the objectives. I have also gained experience
about the process of data collection and how one should interact with the respondents
(TOMČÍKOVÁ, 2020). It is very important to define the type of research because the results as
well as conclusions depend on the same. I think that all of the overall experience that I have
gained by undertaking this project, will be helpful for me in my future career. This is because I
will be able to implement the same practically. I have learned that in order to be successful, an
organization should implement effective talent management strategies. It should regularly
conduct training as well as development session in order to help the employees develop new
skills. As a result, they become more confident as well as their overall level of job satisfaction
also increases. But in the future researchers, I will try to take into account the different ethical
considerations into account. I have acquired certain skills such as interpersonal skills, effective
communication skills as well as time management skills.

On the basis of above given data, it is assessing that there are various recommendation
that can be provided to Zara company which is going to be mentioned below:
 It can be recommended to management team of organisation that survey is determined as
an appropriate means of collecting information regarding population. This method can be
used by manager in order to collect data from respondent. Thus, the information is
gathered from by using survey method is accurate. It is assessed that the manager can use
survey as a superior for collecting data in order to achieve favourable recommendation.
This method can help company in saving their time and cost for collecting data in order
to organise research in an appropriate manner
 It is also recommended to manager of company that they provide effective training to its
employees and also provide them reward according to their performance that helps them
in retaining for a longer period of time (Victor and Hoole, 2017). It aids assistance in
motivating subordinates to perform their work in proper manner and sustain for longer
time period.
 Alternatively, the researcher could have used qualitative research methods in order to
complete the research. By conducting a qualitative research, the researcher would have
been able to identify the underlying reasons behind the research problem.
 Similarly, it can also be recommended that the researcher could have used survey method
in order to collect information from the respondents. This will also help the researcher in
observing as well as understanding the behaviour of the respondents and then make
informed decisions.
 There are many advantages of conducting surveys such as they do not involve a lot of
investment and also, the results obtained are precise. The researcher has a wide reach in
terms of respondents and this can be helpful for the researcher in obtaining valuable
results.

REFERENCES
Books & Journals
Abdullah, I.H.T., Salleh, N.S.N.M. and Zin, S.M., 2020. Conceptual Framework of Talent
Management Affecting Employee Performance of State Government Employees in
Malaysia. Psychology and Education Journal, 57(9), pp.369-376.
Ahmed, E.M. and Yang, T.K., 2017. High attrition rate determinants: case study of the
Malaysian ICT sector. Journal of Information & Knowledge Management, 16(03),
p.1750030.
Bogićević-Milikić, B., 2019. Promoting gender-responsive talent management in police
organizations through strategic HRM measuring. Strategic Management, 24(1), pp.19-29.
Ebrahim, Z.B., 2020. Talent Management Practices And Employee Retention Among
Professional Workers In Five Selected Government Linked Companies In Malaysia.
Gading Journal for Social Sciences (e-ISSN 2600-7568), 23(01), pp.51-59.
Evans, M., Arnold, J. and Rothwell, A., 2019. From Talent Management to Talent Liberation: A
Practical Guide for Professionals, Managers and Leaders. Routledge.
Ghanbari, S. and Abdolmaleki, J., 2020. Talent Management Status Quo at Bu-Ali Sina
University and the Moderation Test of the Role of Job Type in its Perception. Higher
Education Letter, 13(49), pp.65-87.
Griffith, J.A., Baur, J.E. and Buckley, M.R., 2019. Creating comprehensive leadership pipelines:
Applying the real options approach to organizational leadership development. Human
Resource Management Review, 29(3), pp.305-315.
Harsch, K. and Festing, M., 2019. Managing non-family talent: Evidence from German-speaking
regions. German Journal of Human Resource Management, 33(3), pp.249-279.
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Publishers Limited.
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management in practice. Competition & Change, 24(2), pp.178-199.
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speaking Companies and Its Implications for Korean Companies. Koreanische Zeitschrift
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GENDER IMBALANCE IN INSTITUTIONS: IMPACT ON INSTITUTIONAL
PERFORMANCE. Dinasti International Journal of Education Management And Social
Science, 1(5), pp.796-810.
Sanjeev, R. and Singh, A., 2017. Talent management for developing leadership: An empirical
investigation. Independent Journal of Management & Production, 8(3), pp.1130-1146.

Santana, M. and Cobo, M.J., 2020. What is the future of work? A science mapping analysis.
European Management Journal, 38(6), pp.846-862.
Sehhat, S. and et.al., 2020. A Talent Management Model for Active Knowledge-Based
Companies in the Agricultural Sector of Guilan Province (Case of Rasht City).
International Journal of Agricultural Management and Development, 10(2), pp.189-206.
Stacho, Z., Stachová, K. and Papula, J., 2018. The changes in the focus of Slovak organisations
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Online
What is Talent Management? All You Need to Know to Get Started. 2020. [Online]. Available
through:< https://www.digitalhrtech.com/what-is-talent-management/>.

Appendix
Questionnaire
Q1. Do you have knowledge about the concept of Talent Management?
a) Yes
b) No
Q2. What are the benefits of talent management strategies adopted by an organization in order
to be successful?
a) Improved efficiency
b) Attain organizational goals
c) Achieve a competitive advantage in the market
Q3. What are the different challenges experienced by a company due to implementing talent
management at their workplace?
a) Increased turnover
b) Less motivation
c) Low morale of employees
Q4. What are the different measures that can be taken in order to overcome the challenges of
talent management at workplace?
a) Provide effective training to the employees
b) Encourage the employees to participate in the decision-making process
c) Conduct regular meetings
Q5. Does your organization implement talent management strategies in the workplace?
a) Yes
b) No

Q6. What is the importance of talent management within an organization?
a) Improved productivity
b) Increased performance of the company
c) Improved employee retention
Q7. What are some of the talent retention strategies that can be implemented in the workplace?
a) Flexible working hours
b) Improve company culture
c) Develop a positive work environment
d) Provide rewards and benefits
Q8. As per your opinion, what motivates you the most at work?
a) Feeling valued
b) Constructive feedback
c) Rewards and Recognition
Q9. How does your organization identify talent?
a) By results
b) By competencies
c) By Potential
Q10. Can you describe the most important factors that can contribute to effective Talent
Management?
Q11. What is the impact of talent management on the job satisfaction level of employees in your
organization?
Q12. Would you be interested to work for an organization that implements efficient talent

management strategies? Why?
Q13. Can you describe the talent management strategies that your organization is using
currently?
Presentation