Marketing Plan for Hilton Hotel

This presentation provides an overview of the marketing plan for Hilton Hotel, including its mission, vision, objectives, and SWOT analysis. It also discusses the marketing mix and budget for the new catering services.

Marketing
Essentials
Task-2

Content
 Introduction
 Overview of Hilton hotel
 Marketing plan of Hilton Hotel
 Conclusion
 References

Marketing plan can be defined as an operational document that outlines
essential strategies for the organisation. It is mandatory for
management to perform all task as per company policy and task in
order to support better price decisions for organisation. The main aim
to implement plan is to measure the results of organisation
appropriately. Moreover, this task highlights on marketing plan for
hospitality organisation in order to meet with business objectives in
effective manner.
Introduction

Marketing plan
Marketing plan is developed to
formulate an effective framework
for all the actions and activities of
organisation including ways and
methods that leads organisation to
accomplish their goals and
objectives in appropriate manner.

Overview of Hilton Hotel
Hotel Hilton was developed in the
year 1919 that offer effective
services to its customer's in
hospitality industry. This includes
to manage and organising
accommodation services, food &
beverage to customer's or visitor.

Executive summary
Management of Hotel Hilton is performing their work at global level.
This determines that there are several operations and functions like
quick delivery services, in order to gain top position in market are
performed by management. Moreover, new marketing plan for
Hotel Hilton is to provide catering services inside and outside the
organisation premises. With the proper organisational resources it is
easy for management to introduce new product line under the brand
name of Hotel Hilton.

Business strategy
Strategy perform a major role in organisation that leads management to
complete the task in proper manner. In the context of catering
business Hotel Hilton implement price penetration strategy because
they are new in market. Similarly, to promote the products
management utilise social platform and websites to introduce new
catering services for the customer's.

Mission and Vision
Mission- Mission of Hotel Hilton is to enhance their product line and
activities for capturing large market area.
Vision- To achieve top position in market by introducing new
products and services for satisfying needs and demands of
customer's appropriately.

SMART Objectives
To increase the market area with 30% by managing the operations and
functions of management within a period of 3 months.
To introduce new catering services in the organisation as well as
outside the organisation for increasing sales and revenues of Hotel.
For attracting more number of customer's to increase the goodwill for
organisation in the market.

SWOT Analysis
Strength
High quality products and services are the major
strength for organisation.
Innovative and unique products is the another
strength for organisation that provide competitive
edge against rivals.
Weaknesses
Less market share because of ineffective
implementation of plans is the most weak aspect
for organisation.
Operations are complex to coordinate due to
different policy of each country government.
Opportunities
Developing areas such as Asian market provides
large market area and new platform for Hotel
Hilton to enhance their business size.
Hospitality industry is growing with rapid speed
at global level. So it work as positive aspect for
Hilton.
Threats
Intense competition in the industry generates too
many complexity for organisation.
Majority of the organisation are competing with
each other on price factors. So it generate long
term challenges for organisation.

STP
Segmentation is the first step for organisation that leads management
and its workforce to capture high market area by understanding and
dividing market on demographic and geographic basis.
Target market for the new catering services is middle class individuals
in order to increase market size as well as to reach at high position
in market.

Marketing mix
Marketing mix consists of seven P’s
which includes product, price,
place, promotion, process,
people and physical evidence. It
is useful for an organisation to
update their existing offerings is
a broad term that undertakes
several aspects for organisation

Elements of Marketing mix
Product- Catering services works is a tangible product that is offered
by Hotel but it work as product oriented as well as service oriented
for organisation. Like food is a tangible product but to deliver them
is a service based concept.
Price- Pricing strategy for the new catering products are decided by
utilising price penetration as hotel introduce new product in market.
So to capture right market area it is essential to decide right prices
for products.

Budget
Budget for the new catering services is mention as follow:
Operation Cost
Advertisement expenses £ 5,000
Transportation expenses £ 3,000
Raw-material expenditure £ 6,000
Salary and wages £ 5,000
Total £ 18,000

Conclusion
Marketing plan work as an essential part for organisation that leads the
management and its workforce to complete their task in appropriate
manner. It also helps organisation to introduce new services and
products in market within a organised manner. Moreover, it also
help organisation to decide vision, mission and objectives for their
new operations.

References
Bačík, R., Štefko, R. and Gburová, J., 2014. Marketing pricing strategy as
part of competitive advantage retailers. Journal of applied economic
sciences. 9(4). p.30.
Baker, M.A. and Magnini, V.P., 2016. The evolution of services
marketing, hospitality marketing and building the constituency model
for hospitality marketing. International Journal of Contemporary
Hospitality Management. 28(8). pp.1510-1534.

Thank You