Hospitality Marketing Essentials: Roles and Responsibilities, Interrelationship with Different Departments, Comparison of Marketing Mix, and Basic Marketing Plan

Unit 15: Hospitality
Marketing Essentials

Table of Contents
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Critically discuss roles/ responsibilities of marketing function..................................................3
P2. Examine the interrelationship of marketing unit with different department of organisations...4
TASK 2.................................................................................................................................................6
P3 Draw comparison between two similar organisations by considering concept of marketing
mix...................................................................................................................................................6
TASK 3.................................................................................................................................................9
P4 Produce and evaluate a basic marketing plan for an organisation..............................................9
CONCLUSION..................................................................................................................................12
REFERENCES...................................................................................................................................13
Books & Journal:...........................................................................................................................13

INTRODUCTION
Hospitality sector is broad range of services which focuses on various activities such as food
& drinks services, event planning, theme parks, transportation etc. In U.K., hospitality sector
contribution major proportion of profit and sales revenue (Ivanyi, 2018). With period of time, the
industry has revolutionised at wider scale. Moreover, it seen that this sector has major impact on
growth & development of U.K economy at larger level. Main purpose of report is to understand the
hospitality sector & how business has been changed in market. Hallmark Hotel, five star hotel
headquartered in U.K. It is located globally in many countries such as Canada, London, U.S. Etc.
This report comprises of roles & responsibilities of marketing functions, inter-relation of roles/
responsibilities with organisation, marketing mix and marketing plan.
TASK 1
P1 Critically discuss roles/ responsibilities of marketing function
In business, marketing functions are part of entity as they help in achieving of goals &
objectives. Without use of these functions, it is not possible to carry out activities as well as
operations in proper manner. In hospitality industry, it is crucial to focus on these marketing which
is beneficial for business. It is duty of manager to make assure that appropriate these are fulfilled
with proper considerations. Roles & responsibilities of these functions are further explained below-
Roles-
Identification of needs/ demands of customers-
It is important role in marketing as their main role is to identify & analyse the actual need of
customers so that targeting and approach is done in correct way. It is important to focus on their
needs so that decisions are taken in appropriate way. In relation with Hallmark Hotel, they identify
the need of consumer by carrying out market analysis & focusing on current trends (Khan, 2020).
Segmenting sector-
It is another one role of marketing function in which they access to sector & segment it
which is suitable for business. It is important to examine market sector so that resources are used in
efficient way. Furthermore, by segmentation of market sector it become easy to make decision &
divide workflow in management properly. In context of Hallmark Hotel, marketing function
segment their market on basis of demographic variable.
Responsibilities-

Generate profit & sales revenue- It is responsibility of marketing function to generate
higher profit as well as sales to business so that everything objectives are achieved. Further, it is
also seen that it is duty of marketing function to achieve these goals in time period. In relation with
chosen hotel, it is seen that they marketing department of firm use resources in such way that profits
& sale is generated at higher level (Lammenett, 2019. Through generating sales as well as profit,
they help expansion of business is done in effective way.
Market research- It is another responsibility of marketing function that to implement
market research so that information and customer insight data is gained at appropriate level. With
help of market research, it is easy to develop effective strategies in a specific sector. In viewpoint of
selected hotel, marketing team conducts market research, when a new branch is opened by hotel in
home or foreign country. Without use of market research, it is not possible for entity to access to
resources, sources, information or data in proper manner.
Monitoring social media- This is considered as important responsibility in which marketing
function monitor as well as measure the process of social media & their impact on business. The
social media is inter-linked with market function because through social platform marketing
department is able to access to customer's data. Marketing department focus on social media as
they gain detailed information about users, changing market trends etc. By monitoring social media,
marketing department is able to make decisions ion business in most efficient manner. (Mahmoud,
2017).
Thus, after analysing above matter it is seen that these roles as well as responsibilities are
essential to be focused so that everything is done in effective way. In context with organisational
point of view, it is easy to make decisions making in effective manner. Further, marketing manager
need to be aware about these so that goal is achieved in timely period.
P2. Examine the interrelationship of marketing unit with different department of organisations
Organisation different types of departments and functions are present on the basis of which
marketing activities are executed. Marketing and other departments are being done through critical
processes which are needed to be on understood with proper considerations. Marketing helps in
achieving growth for business among their targeted clients. All divisions who are involved in this
operation are interlinked with one another. The under mentioned points described marketing
functions linked with other points are evaluated below as:
Marketing and Human resource department: - Main function of this department is to hire
potential candidate who are having innovative skill and capability for achieving business goals. The
marketing managers are coordinating with HR department for developing competent workforce