Unit 15 Marketing Essentials for Hospitality

I insert the brief below

Marketing Essential for
Hospitality

Table of Content
 Introduction
 Roles and Responsibilities of marketing
 Interrelationship between marketing and other departmets
in an organisation
 Conclusion

Introduction
Marketing is the process of researching, promoting, selling,
distributing the products or services in order to provide high
level of customer satisfaction which lead company to gain
competitive advantage in a productive manner. Along with
this, marketing business function plays an integral role in
every sector which enables an organisation to earn profit
maximisation with an optimum utilisation of resources.

Roles and responsibilities of marketing
Roles
 Builds brand name: Marketing helps in creating company's
reputation and placing products or service in the heart of
prospective customers.
 Improves productivity: Effective marketing campaign
gives organisation an edge over its competitors as it enable
them to manage its resource effectively in order to attain
profit maximisation

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Responsibilities
 Generating brand awareness: This is one of the crucial
responsibility of marketing department of every firm as it help
them to enlarge their market size and share in a better way
 Promoting the product: This is regarded as one of the
essential obligation which marketing provide to firm for
acquiring best positioning within competitive marketplace.

Interrelationship of marketing
with other departments
• Marketing department and Housekeeping departments:
These two business function plays an important role within
company in order to accomplish their objective in an
impressive manner
• Marketing department and Food & Beverages
departments: Both these functions encompasses a major role
in company in which effective or transparent communication
is considered as an integral element for generating customer
satisfaction

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• Marketing and Human Resource department: The
connection between these business function has an integral
role as it aid organisation to maintain discipline within their
premises in order to build a better working atmosphere fro
employees

Conclusion
It has been summarised from this report an impressive marketing
strategy plays a crucial role in attaining increased level of
profitability ratio in a better manner without any hindrances.
Along with this, it contains several set of roles and obligations
which helps them to obtain increased level of proficiency in a
challenging industry.

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