Marketing Essentials for Travel and Tourism

Marketing Essentials for Travel and
Tourism

Table of Content
 Introduction
 Roles of Marketing Department
 Responsibility of marketing department
 Interrelation of Marketing Department with department of Organization
 Conclusion
 References

Introduction
 Marketing is management and study of relationship exchange with
consumers. It is a process that is used by organization to full fill the
requirement to improve their satisfaction level. This presentation is providing
brief of marketing function of Thomas Cook organization.

Marketing Function
 Marketing department is most important for all organization because
the sales and profit of company is depended on the success rate and conversion
rate of marketing department. There are different roles and responsibilities
plays in organization. These roles and responsibilities drive the success of
organization. In travel and tourism role of marketing department is essential.