Understanding and Leading Change in Organizations: A Comparative Analysis of Netflix and Coca-Cola

UNIT 17 – UNDERSTANDING
& LEADING CHANGE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1. Change and comparison of changes in two organization......................................................1
P2. Drivers effecting the change externally and internally on teams and individual behaviours 3
M1. Examples of drivers of change.............................................................................................5
M2. Implication of drivers of change in long term......................................................................5
P3. Minimization of negative impacts of changes in behaviours of the organization.................5
P4. Influence of leadership decision-making and the barrier which arise in changes.................6
M3. Force field analysis influencing the decision-making of the organization...........................7
P5. Approaches to situational leadership for change in the organization....................................7
M4. Application of model and framework for applying organizational change..........................8
REFERENCES................................................................................................................................9

INTRODUCTION
Organizational change is the changes which occur in the policies, technology, process,
culture and strategy of a company. The chose organization in this report for discussing
organizational changes in Netflix. With the help of this project a comparison is going to be made
between two organization which bring changes in them. This project is going to evaluate the
different drivers which affects the team, leadership and behaviours of the individuals in an
organization. With the help of this project discussion of the negative impacts of the changes in
the organizational behaviour. In the project the barriers which arises in the change that
eventually influences leader decision-making in an organization. This project also discusses the
models and theories which are applicable in the different approaches of leadership and for better
understanding the change of the organization.
MAIN BODY
P1. Change and comparison of changes in two organization
Those activities which takes away the organizations comfortable position either directly
or indirectly are known as organizational changes. Some changes can either create negative or
positive in their impact and it also takes the organization some time to adjust with them. The
types of changes are as follows,
Structural changes :
These changes are those changes which affects the employees of the organization the
most as they are people centric in nature. These changes are caused by the company when the
company decides to change the shift of the management by changing department and team by
bring alteration in them (Erciyes, 2018).
Strategic changes :
These changes are seen in the strategies of the company that why they are known as
strategic changes. Such changes are notices mainly in the management style of the company
these changes are seen to have rapid effects on the company.
People change :
When a company makes changes in its personnels because of reasons like issues in
performance and behaviours of some individuals in the organization. Some of these changes are
some times are not in the control of the company. This happens when the employees resign from
their job and a change is forced upon the company.
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Planned Changes :
Such changes are implemented in order to improve the ways of operations for achieving
desired goals. Some of these changes are calculated and analysation is made before the
implementation and thus do create any negative impacts in an organization.
In this project Netflix which is a media service provider is the chosen company. Netflix
made a signifiant change in 2007 when it used technology towards its advantage when it began
streaming of film and web series on its websites and application. Prior to this the company use to
deliver its products in DVDs to its customers which limited its business. This change which the
company made back then has brought it the place where it is now. The aim of this change for the
company was to innovate the companies strategy and develop its operations digitally (Profit&,
2019).
Coco-cola company has been one of those companies which has been through the change
management quite unlike any other company. This company produces soft carbonated drinks
which are quite famous all around the world. In the 1980s the company was being rivalled by
one of its biggest competitors Pepsi. For improving it positions in the competitive market the
company decided to change the product. The company developed a new coke which was a
sweeter version of the basic product (Profit&, 2019). This Coke failed in the market as the
customers did not prefer this drink over the products of Pespi. Comparison between the impacts
of the two changes are,
Organizational structure :
Organizational structure is the outline of those activities which are directed towards
certain goals in an organization. The change that Netflix implemented in its business made it
change its organizational structure of the company forces to form a team which manage its
applications and websites which it used for streaming. The change in the Coca-cola company's
structure was not too signifiant as the company just changed the production method of its
product.
Technological :
The change which was brought by Netflix was to completely switch from offline services
to online services. This meant that the change in the technology of the company was quite
signifiant. It would have taken some time for the company to implement this change but
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