Unit 17 Understanding And Leading Change

Unit 17
Understanding And Leading Change
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INTRODUCTION
Understanding and leading change is one the most important aspect in the business
organisation. Business environment is highly dynamic and this needs to adopt various changes in
the changing business world. Without adopting changes, no business can operate successfully in
the changing environment (Alavi and Gill, 2017). Organisation undertaken in this report is
Charbonnel and walker was founded in 1875 which was one of the oldest and first British
chocolate making company. This report will explain the comparison of different organisational
examples which will have crucial impact on the changes in organisations strategy and operation.
It will have an influence on the organisational behaviour on drivers of change. It will influence
obstacles of change which influences leadership decision making. And last part of the report will
apply different leadership approaches to deal with changes.
TASK1
P1. Comparison of different organisational instances where it will have impact of change on
strategy and operations.
Changes are unavoidable and every organisation needs to adopt themselves with those
changes in this dynamic business world. These changes can be of varied types and in order to
attain business objectives and sustain in this highly competitive world, changes are needed to be
adopted. Organisation must focus on understanding the importance and value of accepting and
implementing changes within the company (Anderson, 2016). Change is considered to be the
most crucial aspect in present business atmosphere where the population, their taste and
preferences, needs and requirements, etc. everything is changing continuously.
For better understanding the importance of change, the two organisations will be
considered namely, Charbonnel and walker and Whitaker's which deals in producing chocolates.
Both the companies are UK based and entirely concerned with manufacturing of different and
assorted chocolates. These companies commenced their operations nearly more than 120 years
ago and are still sustaining in the organisation. It is not an easy task to stay in the market for so
long specially when there are many competitors. But this has been possible for both the
companies because they were keen on accepting changes each day. In the present business world,
the change which has been adopted by the companies is based on social values and according to
the needs of customers. For this, they will produce new product ranges and offerings with
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different flavours. But the speciality of these products will be that they will be entirely sugar free
and gluten free because people in UK are becoming health conscious day by day and also the
growing diabetes, obesity and other health effects has made people more conservative regarding
their health and they are quitting chocolates (Argyris, 2017). For this purpose, the Charbonnel
and walker and Whitaker's are emphasising on producing such chocolates which will not harm
the health of the people rather it will be health conscious with various nutrients that are good for
health like almond and walnut. For adopting such changes, the companies will adopt different
operational and strategic changes in their company. Such changes are discussed below :
Companies Charbonnier and walker Whitaker's
Strategic changes The company has adopted
various strategic changes for
adopting the change of
producing and selling new
produce range which will
provide various health benefits
to the people. For such
changes, the company will
adopt different pricing and
promotional strategies. In
pricing strategies, the
company will adopt the price
bundling and market
penetration. In price bundling
the company will combine the
new product with old ones
which when purchased in a
bundle than will be priced at
lower compared to purchasing
the same individually. This
will enable the company in
The company has initiated
several changes which are
strategic in nature and for
implementing such changes the
company will use various
pricing and promotional
strategies. The pricing
strategies which will be use by
the company is economic
pricing and psychology pricing
(Bosse and. et. al., 2017).
Customers are very price
centric and purchases products
by comparing the prices with
the competitors so therefore, it
minimises the cost which are
related to the marketing and
manufacturing in order to
maintain the prices of the
product down. The psychology
pricing strategies will also use
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attracting the customer and
clearing the stock of old
chocolates with new ones.
While in market penetration,
the company will sail the
chocolates by offering lesser
prices for the products which
will develop attention in minds
of the customers and will take
them away from the
competitors (Arora, Tockner
and Venohr, 2016).
The promotional strategies
which will be used by the
company is concerned with the
advertisements in the
newspaper, radio, television,
etc. They will also use social
media platform for the purpose
of promoting the brands and
new products like Facebook,
Instagram, you tube, etc.
by the company in order to
attract the customers. This will
take into consideration the
customer base by inspiring
them to react on emotional
terms rather than logical terms.
It has been assumed that
customers are concerned about
the first digit of the price on
the tag rather than last. For
instance, they will buy the
product if it is priced at £99
rather than £100.
In promotional strategies the
company will use several
promotional tools which will
make people aware about the
new products of the company
and this can be done by
sampling, discounts,
advertisements near hospitals
or dental cares. It will also use
internet marketing which will
directly communicate with the
customers by sending them an
Email.
Operational changes Operational changes are those
which are concerned with the
company’s internal changes.
The company will adopt
different technological
Operational changes are every
important before the company
implements changes in the
company. For this, the
company will put more
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