To identify the major challenges in application of Talent management and its influence on organisational productivity. A study on Sheraton Hotel

This research project aims to identify the major challenges in the application of talent management and its influence on organisational productivity at Sheraton Hotel. The study will provide insights into the importance of talent management, challenges faced, and the relation between talent management and organisational productivity.

Research Project

Table of Contents
P1: Prepare research proposal which defines research questions sup[ported by literature
review.....................................................................................................................................1
Overview of the research........................................................................................................1
P2: Evaluate appropriate research methods approaches to primary and secondary research.3
P3: Conduct primary and secondary research by using suitable methods for hospitality
research project ......................................................................................................................4
P4: Use suitable tools to examine research findings and data ...............................................6
P5: Explain Research outcomes in suitable manner.............................................................16
P6: Reflection ......................................................................................................................17
P7: Illustrate alternative research methodologies and lessons learnt in view of the outcomes17
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................19

TITLE:
“To identify the major challenges in application of Talent management and its influence
on organisational productivity. A study on Sheraton Hotel”
INTRODUCTION, 150
Talent management refers to as, commitment to hire, develop, recruit and retain the most
talented staff members present in the market of job (Brannen and Tietze, 2017). This plays a
vital role in making the business successful in the global market. Proper talent management helps
the organization to gain competitive advantages against rivalry which is a positive mark for the
business. It directly or indirectly assist in getting suitable results as compare to competitors
prevailing in the open market place. On the other hand it is very essential to maintain talent in
the working premises in order to accomplish their set goals and objectives in the set deadline.
Sheraton Hotel is selected for the completion of the research project. This leading business is a
international hotel chain owned by Marriott International. It was founded in the year 1937 by
Ernest Henderson, Robert Lowell Moore and Robert Moore. It is located in White Plains, United
States. Talent management will be more beneficial because it aid in holding back potential
workers and enhances their skills which are needed to perform their job role effectively.
P1: Prepare research proposal which defines research questions sup[ported by literature review
Overview of the research
Talent management is a unified tactic used by business associates in order to make
optimum use of human assets in proper manner so as to meet the desire outcome in the set time
span. In the competitive era there are distinguish approaches which can be executed by business
administration for the application of talent management at the work place (Bunce and Jones,
2017). Along with this staff members are prepared to deal with upcoming challenges. However,
continuous monitoring is done of employees performance, training sessions are conducted timely
and many more in order to make necessary improvements in the loop holes. Sheraton Hotel is
undertaken fore the research report. There are 441 hotels worldwide and staff members are
working day and night to meet the expectation level of the customers on priority level. Talented
workers are retained in the working premises in order to service high quality goods and services
to their targeted customers. By this goodwill can be raised in the eyes of the customer which is a
positive mark for the business.
1

Aim
“To identify the major challenges in application of Talent management and its influence on
organisational productivity. A study on Sheraton Hotel”
Research Objectives
 To investigate the importance of Talent management on productivity of organisation
 To ascertain the major challenges faced during implementation of Talent Management
practices and their probable solutions.
 To identify the relation between application of talent management and organisational
productivity.
Research questions
 What are the importance of Talent management on productivity of organisation?
 What are the major challenges faced during implementation of Talent Management
practices and their probable solutions.
 Describe the relation between application of talent management and organisational
productivity?
Rational of the study
This study is studied in order to better understand how talent management helps in raising
organization productivity as a whole (Chung and D’Annunzio-Green, 2018). Proper management
of the talent helps the firm to gain competitive advantages in the open market place. By
providing them proper training and development and growth opportunities talented candidate can
be retained easily in the working premises.
Literature Review
Importance of Talent management on productivity of organisation
According to Ashley Brooks, 2019, talent management plays a vital role in making the
business successful in the open market place. Through this organization is able to accomplish the
set goals and objectives in the specified time duration. Proper management of talent can be done
in the working premises by providing them huge growth opportunity in their carrier graph as
well as providing them positive working atmosphere.
2

Challenges faced during implementation of Talent Management practices and their
probable solutions.
From the view point of Andre, 2015 managing talent in the working premises is not a
easy task. Various challenges are faced by the HR of the firm in order to hold back talented
employees for longer time duration (Collings and Cascio, 2019). The HR policies need to be
modified according to dynamic environment as well as proper appreciation policies need to be
drawn so that they can be forced to stay back and the issues which emerged because of talent
management can be resolved easily.
Relation between application of talent management and organisational productivity.
As per Cora Llamas, 2018 the application of talent management at workplace is directly
related to productivity of firm because productive outcomes can be gained when skilled and
potential employees will be working for it. In effective workers come up with unproductive
outcomes which directly affect their overall workforce efficiency and productivity.
P2: Evaluate appropriate research methods approaches to primary and secondary research
Investigation is one of the most important aspects for management, personnel and
organisation to develop right set of techniques and methods. So research methodology perform a
crucial role in organisation that investigates and involve an effective set of techniques and
methods that direct company to perform their work by gathering, interpreting and evaluating all
information within effective manner. Types of research tools used for investigation is mention as
follow:
Investigation and its types- An investigation perform an essential role in two manner
that are qualitative and quantitative. With quantitative investigation method there are various
methods are utilised by investigator to gather information. It is also important for organisation to
use this method that gather information to present facts for providing right and efficient
information to customers (El-Kassar and Singh, 2019). Moreover, by using facts and figures
task and objectives which are presented by company leads a firm to achieve top position in
market.
Research approach- With the help of investigation, information and data that is
evaluated with help of deductive and inductive approach. But to perform all work deductive
approach is used by management that analysis quantitative data to perform all work in effective
3

manner. Along with this deductive approach is also beneficial for analysing information and
select of right areas to complete all task appropriately. On the other side, inductive approach
focus to perform work with whole details that leads company to perform work in depth by
utilising those techniques that consume time for performing company operations effectively
(Ganesh, 2018).
Research philosophy- It provides certain assumption that are related with development
of knowledge. The main concern for organisation is to investigate right techniques to complete
research with appropriate manner. Research philosophy consider two main points that is
positivism and interpretivism. Along with this positivism philosophy used by investigator to
present quantitative data in effective manner. Among with this by focus on both philosophy
research is effectively conducted by investigator to complete all task properly. It result this is
easy for organisation to complete all task in proper manner (Guest, 2017).
Research strategy- To perform investigation within effective manner it is essential for
company to complete research with effective strategy. This help company to perform work
efficiently by performing investigation and observation to complete task as per observation that
focuses to complete task and investigate work as per case study, survey and interview to
complete work as per strategies that helps to gather data with more individuals that save time,
cost and number of persons. This also results company is able to manage all task that complete
research in proper manner by completing task in effective manner.
Collection of data- This refers to various resources which is used by company to gather
information relates with particular area of study. Two major area are considered by company for
performing their work by primary and secondary research (Henao and Gómez, 2019). Further,
for this task secondary information lead company to generate an effective base which is used by
company for collection of data through fresh data in order to complete work within minimum
time period.
P3: Conduct primary and secondary research by using suitable methods for hospitality research
project
Sampling: Through this group of people are selected in order to accumulate primary and
secondary data. Probability and non-probability are two types of sampling (Yawar and Seuring,
2017). Investigator uses probability sampling because it reduces bias behaviour while choosing
communicator and provide them fair chance for being selected by opting sample on random basis
4

. On random basis communicator are selected in order to gain data for the findings. Sample size
of 30 respondents are hotel Sheraton.
Relatability and validity of study: References are the main aspect through that
reliability and validity of research is assured. Information is assembled from those resources
from where current data is acquired. By doing so researcher is confident that in coming years
when it again get researched that result would continue same for this report.
Cost and ethical issue- The ethical part of investigation relates with financial and ethical
aspects of the research. According to performing study investigator must put some amount that
develops organised set of actions to execute research for gathering right information and access
of data (Yunis and Kassar, 2018). It results data which is used by investigator help to formulate
meaningful conclusion from research.
Questionnaires
Q1) Do you have basic knowledge regarding talent management?
a) I have basic understanding
b) I don't have understanding
Q2) How Sheraton Hotel overall productivity is impacted by managing talent at the work
place?
a) Positively
b) Negatively
Q3) What are the major challenges in application of Talent management are faced by HR
of Sheraton Hotel?
a) Unappealing firm's culture
b) Increased employees turnover
Q4) How hotel Sheraton can overcome challenges which occurred because of talent
management at the work place?
a) Modify HR policies
b) By effective communication channels
Q5) Is it mandatory for Sheraton Hotel to focus on talent management in order to attain
set standards on time?
a) It is compulsory
5

b) Depends on firm
c) Not important
Q6) Which type of strategies can be adopted by hotel Sheraton for the application of
talent management in the working premises?
a) Provide growth opportunities
b) Offer benefits and compensation
c) Understand the power of job description
Q7) According to you which type of components should be introduced by Sheraton hotel
HR?
a) Strategic employee planning
b) talent acquisition and retention
c) Succession planning
Q8) In managing talent in the working premises which type of role is played by manger of
Sheraton Hotel ?
a) Work on review
b) Provide more development opportunity
c) Support workers
Q9) Describe the relation between application of talent management and organisational
productivity?
a) Positive
b) Negative
P4: Use suitable tools to examine research findings and data
Researcher adopts numerous tools and techniques like, coding, content analysis,
typologies, trend analysis and many more so as to examine the assembled information
effectively. This directly aid investigator in measuring qualitative or quantitative. However,
content analysis is used for quantitative information as it aid in framing themes for each and
every questions.
Q1) Do you have basic knowledge regarding talent management? FREQUENCY
6

a) I have basic understanding 17
b) I don't have understanding 13
Q2) How Sheraton Hotel overall productivity is impacted by managing
talent at the work place?
FREQUENCY
a) Positively 22
b) Negatively 8
Q3) What are the major challenges in application of Talent
management are faced by HR of Sheraton Hotel?
FREQUENCY
a) Unappealing firm's culture 15
b) Increased employees turnover 15
Q4) How hotel Sheraton can overcome challenges which occurred
because of talent management at the work place?
FREQUENCY
a) Modify HR policies 12
b) By effective communication channels 18
Q5) Is it mandatory for Sheraton Hotel to focus on talent management
in order to attain set standards on time?
FREQUENCY
a) It is compulsory 10
b) Depends on firm 8
c) Not important 12
Q6) Which type of strategies can be adopted by hotel Sheraton for the
application of talent management in the working premises?
FREQUENCY
a) Provide growth opportunities 15
b) Offer benefits and compensation 10
c) Understand the power of job description 5
7

Q7) According to you which type of components should be introduced
by Sheraton hotel HR?
FREQUENCY
a) Strategic employee planning 16
b) talent acquisition and retention 1
c) Succession planning 13
Q8) In managing talent in the working premises which type of role is
played by manger of Sheraton Hotel ?
FREQUENCY
a) Work on review 10
b) Provide more development opportunity 10
c) Support workers 10
Q9) Describe the relation between application of talent management
and organisational productivity?
FREQUENCY
a) Positive 14
b) Negative 16
Theme 1: Basic knowledge regarding talent management.
Q1) Do you have basic knowledge regarding talent management? FREQUENCY
a) I have basic understanding 17
b) I don't have understanding 13
8

17
13
a) I have basic understanding
b) I don't have understanding
Interpretation: The data presented above display the information that out of 30
respondents who are selected for gathering information from them 17 people are holding basic
understanding regarding talent management in an organization. Whereas, 13 communicator are
sharing their view that they are unaware about the concept of managing talent at the work place.
Theme 2: Overall productivity is impacted by managing talent at the work place
Q2) How Sheraton Hotel overall productivity is impacted by managing
talent at the work place?
FREQUENCY
a) Positively 22
b) Negatively 8
9

22
8
a) Positively
b) Negatively
Interpretation: The pie chart provide the information that 22 communicator are in
favour that overall productivity is impacted positively by managing talent in the workplace.
However, out of 30 respondents 8 person are against it and are saying that overall productivity
is impacted negatively (Luftman and Zvi, 2017). Due to which set goals and objectives are not
attained in the specified time duration.
Theme 3: Major challenges in application of Talent management are faced by HR of Sheraton
Hotel
Q3) What are the major challenges in application of Talent
management are faced by HR of Sheraton Hotel?
FREQUENCY
a) Unappealing firm's culture 15
b) Increased employees turnover 15
10

15 15 a) Unappealing firm's culture
b) Increased employees
turnover
Interpretation: By gathering information regarding the major challenges in application
of Talent management are faced by HR of Sheraton hotel it has been found that 15 out of 30
respondents are conveying their message that unappealing firm's culture is the major challenges
By examining the data properly it is identified that 15 answerer are stating that increased
employees turnover is another major challenges faced by HR of Sheraton hotel in application of
talent management.
Theme 4: How to overcome challenges which occurred because of maintaining talent at the
work place.
Q4) How hotel Sheraton can overcome challenges which occurred
because of talent management at the work place?
FREQUENCY
a) Modify HR policies 12
b) By effective communication channels 18
11

12
18
a) Modify HR policies
b) By effective communication
channels
Interpretation: From the above diagram it can be concluded that 12 people from 40
respondents are mentioning that by modifying human resource(HR) policies the challenges
which occurred because of talent management at the work place can be overcomes easily. On the
other by evaluating the data it has been understood that 18 respondents are saying that with the
help of effective communication channels the challenges that occurred because of talent
management in the working premises can be resolved smoothly (Maurya and Agarwal, 2018).
This is because when proper information and data are transferred properly among each other
issues raised at the time of managing talent can be solved immediately.
Theme 5: Mandatory for Sheraton Hotel to focus on talent management in order to attain set
standards on time.
Q5) Is it mandatory for Sheraton Hotel to focus on talent management
in order to attain set standards on time?
FREQUENCY
a) It is compulsory 10
b) Depends on firm 8
c) Not important 12
12

10
8
12
a) It is compulsory
b) Depends on firm
c) Not important
Interpretation: The above stated image it can be summarized that from 30 respondents
who are selected for the survey out of them 10 people are sharing their view that it is compulsory
for Sheraton Hotel to focus on talent management in order to attain set standards on time.
However, 8 communicator are in favour that it totally depends on hotel Sheraton weather to
focus or concentrate on talent management or not. Whereas, remaining 12 responsive are against
it and putting their view point that it is not important concentrate on talent management.
Theme 6: Type of strategies can be adopted by hotel Sheraton for the application of talent
management in the working premises
Q6) Which type of strategies can be adopted by hotel Sheraton for the
application of talent management in the working premises?
FREQUENCY
a) Provide growth opportunities 15
b) Offer benefits and compensation 10
c) Understand the power of job description 5
13

15
10
5
a) Provide growth opportunities
b) Offer benefits and
compensation
c) Understand the power of job
description
Interpretation: Out of 30 communicator 15 people are saying that by providing more
growth opportunities is the type of strategies which can be adopted by hotel Sheraton for the
application of talent management in the working premises (Mone and London, 2018). Whereas,
10 communicator are saying that giving proper benefits and compensation for their hard work is
another tactics which can be adopted by business administration for the application of talent
management. However, remaining 5 responsive are in favour of the tactics is that by
understanding the power of job description application of talented candidate can be retained back
easily.
Theme 7: Type of components should be introduced by Sheraton hotel HR
Q7) According to you which type of components should be introduced
by Sheraton hotel HR?
FREQUENCY
a) Strategic employee planning 16
b) Talent acquisition and retention 1
c) Succession planning 13
14

16
1
13
a) Strategic employee planning
b) Talent acquisition and reten-
tion
c) Succession planning
Interpretation: From the above pie chart it can be concluded that 16 responsive out of
30 respondents are saying that strategic employee planning is another type of components which
should be introduced by Sheraton hotel HR in order to attain productive outcomes. Only 1
communicator is saying that talent acquisition and retention is another type of component. But
left over 13 communicator are saying that succession planning should be introduced by Sheraton
hotel HR in order to gain competitive advantages against rivalry.
Theme 8: Which type of role is played by manger of Sheraton Hotel in managing talent.
Q8) In managing talent in the working premises which type of role is
played by manger of Sheraton Hotel ?
FREQUENCY
a) Work on review 10
b) Provide more development opportunity 10
c) Support workers 10
15

10
10
10
a) Work on review
b) Provide more development
opportunity
c) Support workers
Interpretation: As per the above mentioned data 10 out of 30 communicator are saying
that by working on review or feedbacks is the type of role is played by manger of Sheraton
Hotels (Naim and Lenka, 2018). Rest 10 people are agreeing with the statement that providing
growth and development opportunity is the effective role which can be performed by them. And
the remaining 10 people are saying that another role which is performed by manger is supporting
workers.
Theme 9: Relation between application of talent management and organisational productivity
Q9) Describe the relation between application of talent management
and organisational productivity?
FREQUENCY
a) Positive 14
b) Negative 16
16

14
16
a) Positive
b) Negative
Interpretation: From the above the conclusion drawn is that 14 respondents are
agreeing that there is positive relation between application of talent management and
organisational productivity. Moreover, 16 communicator are reacting negatively for the above
statement .
P5: Explain Research outcomes in suitable manner
The research outcomes are illustrated as under:
Stakeholders: The various stakeholder are, employees, government, owner, directors,
agencies, suppliers, creditors and so on (Noe and Kodwani, 2018). All the relevant information
regarding the study is communicated to all the stakeholders who are keenly interested in the
affairs of hotel Sheraton. Employees, agencies, suppliers, creditors and many more helps the
business administration to gain suitable results of the research. However, from these stakeholders
worker act as main stakeholders for this research because they have understanding or
information regarding how talent management support them in performing best.
Communication research outcomes: Spoken, Online, presentation and soi on are some
of the examples of communication research outcomes. It is widely used by researcher in their
findings because it provide sufficient data and information to the chosen stakeholders. By this
productive results can be gained easily in less time duration (Saddle and Harris, 2017).
17

Convincing arguments: Talent management implication is within hospitality firm in the
global market. It directly or indirectly aid researcher in examination of the data gathered over
management of talent from the understanding of view point of communicator that they get
through their experience.
P6: Reflection
I am overwhelming to get an opportunity to conduct a research based on the topic of
Talent management which is a wider and important concept in the context of growth and success
of an organisation in competitive market environment (Sheehan and Garavan, 2018). Conducting
research facilitate me to get an adequate knowledge about the role and contribution of Talent
Management towards achievement of organisational goals and objectives. During carrying out
research, I have faced various kinds of issues related with time, funds and support from team
members. Lack of funds and time restrict me to gather relevant information from large number of
respondents. Apart from this, I have obtained an adequate knowledge about using research
methods along with its importance such as primary methods provides accurate and reliable data
but taking more time as compared with secondary research method. After facing different kinds
of situations during carrying out research, I am able to achieve pre-determined research aims and
objectives. Somewhere during collection of data, I found lacking of some skills such as
communication, time management etc. due to which I decide to engage in development programs
by which I can improve such lacking skills (Taylor, 2018).
P7: Illustrate alternative research methodologies and lessons learnt in view of the outcomes
Questionnaire is adopted for assembling the data for the research project. This is because
the allotted time duration was limited and this method provide best way to accumulate opinions
of distinguish communicator at a time. However, in the year future if I get a chance to be part of
research again I will prefer interview as alternate method. I will select interview because through
face to face conversation in-depth information can be collected and questions easily. As well; as
questions can be modified according to the situation and more closely their view point can be
better understood regarding the topic (Urbancová and Vnoučková, 2018).
CONCLUSION
From the above research report it can be concluded that talent management plays a vital
role in making the business successful among its rivalry prevailing in the open market place.
18

Talent management directly or indirectly helps hotel business to improve their staff members
performance by nourishing their skill, abilities and capabilities. By this business administration is
able to gain competitive advantages against rivalry in the cut throat competitive world. Through
research it has been summarized that maximum staff members think that talent management
practices supports in achieving numerous benefits like, it directly assist in holding back staff
members, creating employees motivation and enhancing the employees performance. Through
on-going training sessions and by cross checking workers performance and by effectively
designing job that have a clear statement regarding the roles and responsibilities of an employee.
19

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<https://www.rasmussen.edu/degrees/business/blog/what-is-talent-management//>
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