Unit 18: Research Project

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Formulate objectives and aims associated with a project on the selected topic....................1
P2 Formulate a project management plan which include time, cost, scope, communication,
quality, risk and other aspects.....................................................................................................2
P3 Formulate a WBS and Gantt chart to specify guidelines and timeline for project
completion...................................................................................................................................2
TASK 2............................................................................................................................................5
P4 Perform a small scale research by using quantitative and qualitative research technique to
achieve aims and objectives of project........................................................................................5
TASK 3............................................................................................................................................8
P5 Evaluate data and research using appropriate techniques and tools......................................8
P6 Suggest appropriate recommendations according to the result gained by data analysis and
research to gain valid conclusion..............................................................................................14
TASK 4..........................................................................................................................................15
P7 Reflection on values of performing research to achieve desired objectives and own
performance and learning throughout project ..........................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................16

TITLE: To identify efficient talent management strategies within hospitality industry. A study
on Holiday Inn.
INTRODUCTION
Talent is the ability of a person to perform an activity or work in a unique and
comfortable manner so that expected outcomes can be achieved appropriately. Managing talent
in service industry is a complex task due to its diverse nature (Alferaih, Sarwar and Eid, 2018).
In order to work on this research project, considered organisation is Holiday Inn. It is a UK
owned hospitality firm which is a subsidiary of Intercontinental hotel groups. This hotel provide
their services in mainly Middle East, America, Europe, Asia Pacific, Africa etc. This hospitality
organisation is successfully operating at more than 1,100 locations (Deery and Jago, 2015). This
assignment will emphasise on developing suitable aims and objectives for the project. Also, a
project management plan will be formulated so that project activities can be performed
appropriately. Also, research methodologies and research analysis will be carried out to draw an
appropriate conclusion.
TASK 1
P1 Formulate objectives and aims associated with a project on the selected topic
Title of research
Efficient talent management strategies within hospitality industry. A study on Holiday
Inn.
Research Aim
To carry out study on effective talent-management-strategies and their influence on
performance of employees working in hospitality sector. A case study on Holiday Inn.
Research objectives
 To gather information associated with talent management strategies within hospitality
industry.
 To acknowledge the influence of talent management strategies on working performance
of staff in Holiday Inn. To determine the problems faced by Holiday Inn while implementation of talent
management strategies.
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Research questions
 What are the potential talent management strategies within hospitality industry.
 What is the influence of talent management strategies on working performance of staff in
Holiday Inn ?
 What are the problems faced by Holiday Inn while implementation of talent management
strategies?
P2 Formulate a project management plan which include time, cost, scope, communication,
quality, risk and other aspects
Project management plan is a document that will cover all the important information
about a project at a single place. By this, managing all the work will be easier for manager in an
organisation.
 Time: Company needs a time of 3 months to work on this project. Researcher requires 4
weeks to accomplish this research.
 Cost: Manager in Holiday Inn has decided to complete this project under 10,000 pounds.
Researcher requires 200 pounds to finish the research.
 Scope: In case of Holiday Inn's project, scope is very high as talent management will
help the company in retaining their workforce for maximum time. From researcher's
perspective, scope is wide as researcher will learn new concepts and knowledge (Bruni,
Cassia and Magno, 2017).
 Communication: Project manager can communicate with project members and
stakeholders the help of tools like web conferencing, voice call, e-mail, video call etc.
Researcher can communicate via internet, mobile, face to face, SMS etc.
 Risk: For project, main risks are associated with lack of technology, capital and shortage
of time. Researcher can face issues related to money, time mismanagement, lack of
internet etc. These risks can reduce the overall effectiveness of research and project in
considerable manner.
 Quality: To maintain quality of project, skilled employees will be selected as project
manager. In case of research, quality will be managed with the help of qualitative and
quantitative research approaches (Elbaz and Haddoud, 2017).
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P3 Formulate a WBS and Gantt chart to specify guidelines and timeline for project completion
WBS: Work break down structure is tool which helps in bifurcating the large project into
small chunks so that different activities of project can be performed in an efficient manner. By
using WBS, project manager will be able to perform activities of project according to their
priority status (Sainaghi, Phillips and Zavarrone, 2017).
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Talent management strategies
Introduction LO1
Aim
Objectives
Project Management Plan
Cost
Scope
Time
Quality
Communication
Risk
Resources
LO2
Conduct Small Scale
Research
Research Methodology
Quantitative Method
Qualitative Method
Data Collection Method
Sampling Method
Data Analysis Method
LO3
Findings and Analysis
Conclusion and
Recommendations LO4
Reflective Statement
References
Books
Journal Articles
Professional and
Organisational Report

Gantt chart: It is defined as pictorial description of project activities on the basis of
time. This is a chart which helps in denoting project activities according to the time frame. By
this, project manager will be able to acknowledge about those activities which are time
consuming and which can be performed later own. This chart will help the project manager in
Holiday Inn to perform project operations in effective manner (Ganguli and Ebrahim, 2017).
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TASK 2
P4 Perform a small scale research by using quantitative and qualitative research technique to
achieve aims and objectives of project
Research methodology is a tactics to process, analyse, identify, select and evaluate
information of a specific topic in detailed manner. In a research, methodology section benefits
the researcher in reading and evaluating overall reliability of the research (Sirkova, Taha and
Ferencova, 2016). This has two approaches which are stated below:
 Qualitative research: This approach of research do not include any calculations,
numbers or mathematical formulae. This research is based in words and textual
information (Hua, 2016). This kind of research helps in getting in-depth information
about a topic. Sources associated with this research approach are focus groups,
interviews, post cards etc.
 Quantitative research: In this approach of research, data which is created or gathered is
always numerical. To analyse collected data, statistical and mathematical methods are
used. This approach is not suitable to gain in-depth information about a topic. Sources of
this approach are secondary data, observation and survey.
 Primary research: Main purpose behind this research is to answer questions and collect
information which is not gathered by any researcher before. This research is time
consuming and cost consuming. Main sources to collect primary data is through
questionnaire, surveys, observations etc.
 Secondary research: Major purpose of conducting this research is to collect those
information which is already gathered and used for some activity. This research is not
time consuming. Data in this research can be concluded with the help of Internet, books,
magazines, Journals (Ladkin and Kichuk, 2017).
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In order to work on this project, primary data collection has been collected with the help
of questionnaire and in order to collect secondary data, internet and books are used.
Questionnaire formed by researcher will be filled by 50 respondents on random basis. These
respondents are employees and customers of Holiday Inn. Response of these people will be
considered as response of entire population.
Questionnaire
Quantitative questions
Q1. Do you have knowledge regarding talent management strategies?
 Yes No
Q2. What will be the major benefits of talent management policies for a business
organisation?
 Appropriate relationship with workforce
 High consumer satisfaction Maintaining quality of services and products
Q3. Do you think workforce in Holiday Inn is satisfied with current talent management
strategies?
 Yes No
Q4. Which is the best strategy for maintaining productive talent within holiday inn?
 Systematic Recruitment
 Regular training for workforce Benefits and rewards to employees
Q5. What is potential influence of talent management strategies on performance of workers
in Holiday inn?
 Positive Negative
Q6. Which issues will be faced by Holiday Inn in planning and implementing talent
management policies?
 Lack of employee's support
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 Improper management Conflicts among staff members
Q7. Do you believe that overall performance of Holiday Inn will get improved with managing
talent?
 Yes No
Qualitative questions
Q1. Mention some changes to properly implement talent management policies ?
Q2. Which individuals are benefited with appropriate talent management at Holiday inn?
Q3. Recommend measures by which talent management can be properly managed within
business organisation?
Q1. Do you have knowledge regarding talent management
strategies?
Frequency
 Yes 40
 No 10
Q2. What will be the major benefits of talent management policies
for a business organisation?
Frequency
 Appropriate relationship with workforce 20
 High consumer satisfaction 20
 Maintaining quality of services and products 10
Q3. Do you think workforce in Holiday Inn is satisfied with current
talent management strategies?
Frequency
 Yes 42
 No 8
Q4. Which is the best strategy for maintaining productive talent Frequency
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within holiday inn?
 Systematic Recruitment 15
 Regular training for workforce 15
 Benefits and rewards to employees 20
Q5. What is potential influence of talent management strategies on
performance of workers in Holiday inn?
Frequency
 Positive 45
 Negative 5
Q6. Which issues will be faced by Holiday Inn in planning and
implementing talent management policies?
Frequency
 Lack of employee's support 10
 Improper management 25
 Conflicts among staff members 15
Q7. Do you believe that overall performance of Holiday Inn will get
improved with managing talent?
Frequency
 Yes 35
 No 15
Qualitative questions
Q1. Mention some changes to properly implement talent management policies ?
Q2. Which individuals are benefited with appropriate talent management at Holiday inn?
Q3. Recommend measures by which talent management can be properly managed within
business organisation?
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TASK 3
P5 Evaluate data and research using appropriate techniques and tools
Data analysis is a procedure to analyse, model and clean data so that appropriate results
can be gained and business decision making can be carried out efficiently. In order to collect data
for this research, Thematic analysis technique is used (Vellas, 2016).
Theme 1: Information regarding talent management strategies
Q1. Do you have knowledge regarding talent management
strategies?
Frequency
 Yes 40
 No 10
Interpretation: From total of 50 people, 40 individual agrees that they have listened the
term talent management strategies whereas other 10 people do not have any idea about it.
9
40
10
Yes
No

Theme 2: Major benefits of talent management policies for a business organisation
Q2. What will be the major benefits of talent management policies
for a business organisation?
Frequency
 Appropriate relationship with workforce 20
 High consumer satisfaction 20
 Maintaining quality of services and products 10
Interpretation: As per this picture, out of 50 people, 20 people feels that main benefit of
talent management strategies is appropriate relation with employees. 20 person feels it will leads
to high satisfaction among customers. Other 10 people think it will leads to maintaining quality
of product or service.
Theme 3: Workforce in Holiday Inn is satisfied with current talent management strategies
Q3. Do you think workforce in Holiday Inn is satisfied with current
talent management strategies?
Frequency
 Yes 42
 No 8
10
20
20
10
Appropriate relationship
with workforce
High consumer
satisfaction
Maintaining quality of
services and products

Interpretation: This graph denote that from total of 50 individuals, 42 person states that
employees in Holiday Inn are satisfied with current talent-management-strategies whereas other
8 people do not agree with this fact.
Theme 4: Best strategy for maintaining productive talent within holiday inn
Q4. Which is the best strategy for maintaining productive talent
within holiday inn?
Frequency
 Systematic Recruitment 15
 Regular training for workforce 15
 Benefits and rewards to employees 20
Interpretation: Out of 50 person, 15 individual feel best strategy to manage productive
talent is systematic recruitment of workers. Other 15 people feels that best strategy is regular
workforce training. Other people feel that it is providing reward and benefits to workers.
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15
15
20
Systematic Recruitment
Regular training for
workforce
Benefits and rewards to
employees

Theme 5: Influence of talent management strategies on performance in Holiday inn
Q5. What is potential influence of talent management strategies on
performance of workers in Holiday inn?
Frequency
 Positive 45
 Negative 5
Interpretation: This pie graph picture shows that from total of 50 respondents, 45 people
feel that talent-management-strategies posses positive impact on Holiday inn's performance.
Other 5 people do not agrees with this fact.
Theme 6: Issues faced by Holiday Inn in planning and implementing talent management
policies
Q6. Which issues will be faced by Holiday Inn in planning and
implementing talent management policies?
Frequency
12
45
5
Positive
Negative

 Lack of employee's support 10
 Improper management 25
 Conflicts among staff members 15
Interpretation: This picture states that from 50 person, 10 person feel lack of workforce
support is the biggest barrier in implementation of talent-management-strategies. Other 25
people think it will be due to improper management of company and 15 people think it is due to
conflict among employees.
Theme 7: Overall performance of Holiday Inn will get improved with managing talent
Q7. Do you believe that overall performance of Holiday Inn will get
improved with managing talent?
Frequency
 Yes 35
 No 15
13
10
25
15
Lack of employee's support
Improper management
Conflicts among staff
members

Interpretation: This picture states that 35 people out of 50 individuals feel that by
managing of talent overall performance of Holiday Inn will be improved. Other 15 people do not
feel that talent management leads to performance improvement.
Qualitative questions
Q1. Mention some changes to properly implement talent management policies ?
Answer: To implement talent-management-policies, manager of company is needed to give
regular training to employees. Also, good relationship between employers and employees is
needed.
Q2. Which individuals are benefited with appropriate talent management at Holiday inn?
Answer:Proper management of talent will mainly impact employees, stakeholders and
customers of company. Also, overall performance of firm will improve.
Q3. Recommend measures by which talent management can be properly managed within
business organisation?
Answer:By providing rewards and benefits, regular training, compensation to employees,
appropriate recruitment etc. are some measures through which talent management can be
carried out properly.
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35
15
Yes
No

P6 Suggest appropriate recommendations according to the result gained by data analysis and
research to gain valid conclusion
Some recommendations which can be suggested to the manager of Holiday Inn in context
with appropriate talent management are stated below:
 Manager of company is recommended to adopt right policies for recruitment and selected
so that talent management can be carried out efficiently (Madera and et. al., 2017).
 Holiday Inn is recommended to provide training to their workforce on regular basis so
that their talent can be maintained efficiently.
TASK 4
P7 Reflection on values of performing research to achieve desired objectives and own
performance and learning throughout project
By working on this research, I am able to acknowledge and gather appropriate
information of carrying out talent management activities. This helps me in knowing activities
that can hamper overall performance of company. Also, this project benefits me in improving my
communication skills due to which I am able to execute my organisational work in desired
manner. Also, while working in a firm as manager I am going to provide rewards and benefits to
the workers. This will help me in managing their talent appropriately. This study helps me in
understanding the right and systematic way to perform work. While working on this research, I
have faced issues related with time management and lack of money. To overcome the issue of
time, I have formulated time table and to solve the query about money, I have taken help of my
family and friends.
CONCLUSION
According to the above performed research, this can be stated that to attain maximised
results, managing a project in successful manner is essential for an organisation. With the help of
project management plan, activities of project can be fulfilled on time. Data analysis will help in
analysing collected information in proper manner so that valid conclusion can be achieved. With
the help of questionnaire, opinion of respondents can be acknowledged in a proper manner.
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REFERENCES
Books and Journals
Alferaih, A., Sarwar, S. and Eid, A., 2018, August. Talent turnover and retention research: The
case of tourism sector organisations in Saudi Arabia. In Evidence-based HRM: a Global
Forum for Empirical Scholarship (Vol. 6, No. 2, pp. 166-186). Emerald Publishing
Limited.
Bruni, A., Cassia, F. and Magno, F., 2017. Marketing performance measurement in hotels, travel
agencies and tour operators: a study of current practices. Current Issues in
Tourism, 20(4), pp.339-345.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management. 27(3).
pp.453-472.
Dmitrieva, N. V. And et. al., 2015. Scientific and theoretical aspects of the staff recruitment
organization within the concept of" Talent Management". Asian Social Science. 11(3).
p.358.
Elbaz, A. M. and Haddoud, M. Y., 2017. The role of wisdom leadership in increasing job
performance: Evidence from the Egyptian tourism sector. Tourism management, 63,
pp.66-76.
Ganguli, S. and Ebrahim, A. H., 2017. A qualitative analysis of Singapore's medical tourism
competitiveness. Tourism Management Perspectives, 21, pp.74-84.
Guan, X. H. and Huan, T. C., 2019. Talent management for the proactive behavior of tour
guides. International Journal of Contemporary Hospitality Management.
Hua, N., 2016. E-commerce performance in hospitality and tourism. International Journal of
Contemporary Hospitality Management, 28(9), pp.2052-2079.
Ladkin, A. and Kichuk, A., 2017. Career progression in hospitality and tourism settings.
Lopes, S. A. And et. al., 2015. A new approach to talent management in law firms: Integrating
performance appraisal and assessment center data. International Journal of Productivity
and Performance Management, 64(4), pp.523-543.
Madera, J. M. and et. al., 2017. Strategic human resources management research in hospitality
and tourism: A review of current literature and suggestions for the future. International
Journal of Contemporary Hospitality Management, 29(1), pp.48-67.
Sainaghi, R., Phillips, P. and Zavarrone, E., 2017. Performance measurement in tourism firms: A
content analytical meta-approach. Tourism Management, 59, pp.36-56.
Shulga, L. V. and Busser, J. A., 2019. Talent management meta review: a validity network
schema approach. International Journal of Contemporary Hospitality Management.
Singh, A., 2019. The Impact of Talent Management on Organisational Performance in Private
Service Sector. ITIHAS-The Journal of Indian Management. 9(1).
Sirkova, M., Taha, V. A. and Ferencova, M., 2016. Management of hr processes in the specific
contexts of selected area. Polish Journal of Management Studies, 13(2), pp.142-152.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
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