Significance of Talent Management for Culture Change in Hilton Hotel London

This research project focuses on the significance of talent management and its use as a lever for promoting culture change within Hilton Hotel London. It explores the conceptualization of talent management in the hospitality industry and its impact on performance enhancement. The case study on Hilton Hotel London provides insights into the effectiveness of talent management in driving business success.

Research Project

Table of Contents
Title: ................................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................3
Research Methodology....................................................................................................................5
Data Analysis and Interpretation.....................................................................................................8
Communicate the outcome to the stakeholder...............................................................................19
Conclusion ....................................................................................................................................19
Recommendation ..........................................................................................................................20
Reflect on the application of research methodologies and concepts.............................................20
REFERENCES..............................................................................................................................22

Title:
To access the significance of talent management and it's use as a lever for promoting
culture change within an organisation. A case study on Hilton Hotel London.
Introduction
The considered project is based on initiating the potential significance of talent
management and its use as a lever for promoting culture change within a business, therefore, it is
a wide investigation area. Talent management is mainly defined as the methodically managed,
strategic procedure of getting the right talent onboard and helping them to grow with increasing
their capabilities, thus talent management for the most part causes the representatives to feel
connected with, highly experienced and skilled and persuaded, which principally permitting
them to work toward the organizations destinations that thus in expanding customer fulfilment
and business execution (Boella and Goss-Turner, 2019). In the present examination, Hilton Hotel
London is the picked association as it is a worldwide brand of full assistance lodgings and resorts
and the leader brand of American global cordiality organization. The organization was for the
most part established by the potential efforts of Conrad Hilton in the time of 1919. The
headquarter of the firm is in McLean, Virginia, United Stated. The company is having around
586 hotels which around 215623 rooms in around 6 continents and 85 countries. The potential
intention of the business is to attaining higher growth and success via promoting cultural change
within organisation (Brown And et. al., 2018).
Reasons for choosing this project
The major intention of conducting investigation over the area of Talent Management in
the service industry as a strategic approach on productivity and enhancing business success, is
that, talent management is a major issue which needs to be resolved for the purpose of attaining
higher growth and success. Therefore, this study provide in-depth understanding regarding the
area of talent management and how it will drive business success. The another reason for
conducting this study is my personal interest as it belongs from an effective academic research
which will be effective for me in developing my skills and knowledge in regards to this specific
area and also build confidence to attempt my future projects in more liable manner. This analysis
is effective for me in exploring idea about the effectiveness of talent management in the service
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sector as the key strategic source which is supportive in increasing the productivity and
performance.
Research Aim
To access the significance of talent management and it's use as a lever for promoting
culture change within an organisation. A case study on Hilton Hotel London.
Research Objectives
 To determine knowledge regarding the conceptualization of talent management in
hospitality context.
 To explore the significance of talent management for the performance enhancement of
Hilton Hotel London.
 To develop understanding regarding the usage of talent management as the leaver for
promoting culture change within Hilton Hotel London.
Research Question
 What is the conceptualization of talent management in hospitality context?
 What is the significance of talent management for the performance enhancement of
Hilton Hotel London?
 What are the usage of talent management as the leaver for promoting culture change
within Hilton Hotel London?
2

Literature Review
The conceptualization of talent management in hospitality context.
As per the views stated by Brian Westfall, 2019, talent management is defined as a
systematic procedure of identifying the vacant position, hiring the suitable individual, developing
the skills and expertise of the individual to match the position and retaining an individual to
attain long term business objectives. In addition to this, talent management is defined as a
business strategy which is implemented to attract, recruit, retention and development of
individual at work place. In today's business environment competition is intense and businesses
are widely concern over managing talent at work place for the purpose of encouraging
employees at work place to enhance their operations and functions. Therefore, in the context of
hospitality talent management is crucial to motivate employees at work place via providing them
effective opportunities to grow within business and increase their potential to do complex task.
Therefore, it in turns in creating value for the businesses in attaining higher growth and success.
Hotel industry is recognised to be the most developed sector of hospitality which needs skilled
and talented employees to assist the business functions in appropriate manner to retain clients for
longer run of operations. Effective management of talent at workplace leads the firm to suitably
execute business functions in effective manner to reaching at higher growth and success.
The significance of talent management for the performance enhancement of Hilton Hotel
London.
According to the views stated by Cora Liams, 2018, talent management is an effective
aspect in the context of business, therefore its not just a simple human resource element as it
basically defined as the commitment of management to hire, manage, develop and retain the
most skilled and talented employee at workplace. Despite from this, talent management is also
performs a vital role in developing effective strategy as it is effective in managing the most
essential asset of the business. Hilton Hotel London is a large hospitality industry, which is
concern over managing talent at workplace for the purpose of rendering more satisfactory
services to their customers and develop competitive edge. There are assorted benefits of talent
management like attract top talent, employee motivation, increase employee performance, retain
top talent, high customer satisfaction and so on which are gained by Hilton Hotel London.
Therefore, talent management is recognised to the the key consideration for the management of a
business, this it is effective in encouraging employees at work place and this may in turns in
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enhancing the performance of employees at work place. Hilton Hotel is a large hotel chain which
is mainly concern over retaining experienced and skilled people at work place for the intention of
providing effective services on the request of client, Therefore this is also valuable in increasing
the productivity and performance of the firm at market place.
The usage of talent management as the leaver for promoting culture change within Hilton
Hotel London.
According to the opinion expressed by Aanya Rose, 2020, talent management is a
significant aspect of business as it plays a vital role in deriving business operations in right
manner with the implementation of suitable human resource. Culture change is also recognised
to be a key area which needs to be considered by the businesses to improvise their functions and
operations at market place. Talent management is the key area of management as the managers
and leaders are requires to management talent at workplace for promoting culture change at work
place. Hilton Hotel is a wide and most popular luxury service provider hotel chain which is
operating at international level and the firm is concern over hiring people from diversified
culture for the purpose of attaining higher growth via analysing the needs and wants of
customers. Therefore, talent management is mainly works as the leaver for promoting culture
change at work place, thus with the help of talent management the manage of Hilton Hotel retain
employees from diversified culture and this may increases the performance of the firm at market
place. Culture change is significant in improvising the operations and functions of hotel within
commercial centre.
4

Research Methodology
Research Philosophy: Research theory is characterized to be the most basic territory of an
examination as it is compelling in helping the general examination in right way to drawn
substantial result. This area of assessment is in-involve on interpritivism and positivism look into
theory. In the situation of this current research positivism reasoning has been essentially
actualized by the researcher as it is hard-hitting in giving proper unmistakable assessment on the
area to determining the significance of talent management and its use in promoting change
culture in increasing the performance of the business at market place (Kichuk, Brown and
Ladkin, 2019). Accordingly, positivism reasoning is useful in rendering point by point
theoretical idea by means of the help of creating detailed evaluation which are determined
through the current hypothesis and information.
Research Strategy: Research strategy is also determined as the key area of an exploration,
therefore, it basically worry with how an investigator intend to accumulate data for the better
execution of examination (Gill and et, al., 2018). This segment in-comprise over different
techniques like experiment, survey, case study, action research, grounded theory and so on. With
regards to this present examination, survey is being picked by the analyst as it is noteworthy
strategy for quantitative methodology and is competent in social event enormous volume of data
which is well-suited for measurable assessment.
Choice of Methods: This section is fundamentally worried about qualitative or quantitative
research strategy. This is the most basic territory of an investigation and it is vital for the
researcher to settle on decision of a suitable technique as to lead the work in exact mode (Mwai,
2018). A researcher can choose qualitative, quantitative or mixed strategy for the
accomplishment of the undertaking as it is useful in driving the entire bit of work in exact
manner to coming to at the key outcomes. With regards to this current research work,
quantitative research method has been taken into thoroughly considering the agent as it is solid in
leading unmistakable investigation over the area of determining the importance of talent
management and its use in promoting the change culture to improvise the performance of
business, as a key methodology on profitability and upgrading business accomplishment with the
help of directing perception for deciding the perspectives and assessment of others. Along these
lines, this apparatus is additionally huge in rendering data with established facts and figures
(Crane, Matten and Spence, 2019).
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Time Horizon: This segment of methodology is portrayed among cross sectional and
longitudinal methodology. Subsequently, in this existing evaluation work, cross sectional time
frame has been implemented by the investigator as it dependent on foreordained time in that the
exercises of an examination is should be cultivated.
Data Collection and Analysis: This is a significant zone of philosophy as it comprise over
methods and methodology that are utilized to lead an examination. This area of research
essentially comprehend over primary and secondary sources of data collection. As needs be, at
the present investigation area, both primary and secondary sources are applied by the specialist
as these two are basic in helping the work in right approach to drawn real and reliable outcome.
primary research is completed by methods for executing survey as in the execution of survey Is
based on designing of questionnaire (Buhalis and Leung, 2018). On the opposite side, secondary
research is being executed through books, articles, diaries, magazines, papers, formal
examination and so on as this segment is useful in creating literature review to build up the
apprehension concerning the picked branch of knowledge.
Research Sampling: Sampling is generally rehashes from the main population, subsequently
right currently select for helping a work in right manner with accumulating real and strong
information. This region of assessment is off two sorts for instance probabilistic and non-
probabilistic information sampling. In this present evaluation work, sampling has been select at
random basis thus random sampling is recognised to be the imperative source from probabilistic
sources thus it is efficacious in selecting suitable respondents (Sen and Bhattacharya, 2019).
Sampling size for this examination of 30 as in this employees of Hilton Hotel London is being
chosen to accumulate reasonable and valid information.
Research Ethics: Research ethics is defined as an imperative area of an investigation as, before
preceding an investigation it is the primary obligation of an investigator is to follow the research
ethics in respect to assisting the overall work in right manner without experiencing any hazards
and issue. As right now primary research is included, so it is fundamental for the investigator to
ensure their responsive about the security of their private information (Stoffregen And et. al.,
2016). Along these lines, look into necessities to create trust about the maintaining
confidentiality of their personal information. Furthermore, researcher likewise give assent
structure at the absolute starting point of the exploration to give brief thought regarding the point
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and goals of the examination, as it is steady for the respondent to either take investment in the
exploration or not giving any worry about the task.
Research Budget: In the execution of an exploration, it is the principal requirement for the
researcher to oversee cost and capital in regard to leading all examination exercises in suitable
way (Okumus and et. al., 2019). In this way, specialist needs to oversee assets and capital as to
powerful leading the cost devouring undertakings in progressively viable way.
7

Data Analysis and Interpretation
Data Analysis is perceived to be the most significant zone of an examination as it
characterized as the methodology of investigating, purifying, changing and demonstrating data
with the expectation of social occasion valuable data, that are supportive in informing conclusion
and results (Bailey and Burhouse, 2019). Data analysis is significant for an investigation to
reaching at the key outcome, therefore, in this present analysis based on determining the
significance of talent management and it's use as a lever for promoting culture change within an
organisation. Thus in this thematic analysis is mainly applied by the researcher as it is effective
in conducting proper evaluation through developing themes over the questions of questionnaire
(Davidov, Schmidt, Billiet and Meuleman, 2018).
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you having a suitable knowledge regarding the conceptualisation of talent management
in the context of hospitality industry?
Yes
No
Q2) Do you think that, talent management is effective for a business in promoting culture
change?
Yes
No
Q3) According to you, what are the key significance of talent management in the context of
hospitality business?
Attract top talent
Employee motivation
Continuous coverage of critical roles
Increase employee performance
Q4) As per your view, what key benefits are gained by Hilton Hotel London by managing talent
8

at workplace?
Increase business performance
Developing productivity
Retention of top talent
Higher satisfaction to customers
Q5) According to you, what are the basic usage of talent management as the leaver for
promoting culture change within Hilton Hotel London?
Hiring of employees from diversified areas
Enhancing diversified environment
Diversified skills base
Q6) As per your view, in what manner talent management affects the overall functioning of
Hilton Hotel London?
Positive
Neutral
Negative
Q7) According to you, what is the prior need for Hilton Hotel London to promote culture
change via managing talent at workplace?
Succession planning
Wider Market base
Suitable business planning
Talent retention
Q8) According to you, What factors may hinder the management of talent within Hilton Hotel
London?
Increased employee turnover
Lack of leadership and collaboration
Unappealing company culture
Barriers of language and culture
Q9) As per your view, what are the potential recognition for Hilton Hotel London to manage
talent at workplace?
Continuous training sessions
Assigning growth opportunities
9

Rapid performance assessment
Increasing job description
Q10) Give some suggestions to Hilton Hotel London to promote culture change at workplace.
Thematic Analysis
Theme 1) The person right now having reasonable information in regards to the
conceptualisation of ability the executives with regards to hospitality sector.
Q1) Are you having a suitable knowledge regarding the conceptualisation of
talent management in the context of hospitality industry?
Frequency
Yes 28
No 2
Interpretation:
Right now the overview is being directed among 30 respondents and out of that, 28
individuals said that they are having a fitting comprehension with respect to the
conceptualisation of ability the board with regards to cordiality industry. Thus, remaining people
are not proving any concern with the same as they are not having appropriate idea about the
same as people are not much aware about this study area.
10
Yes No
0
5
10
15
20
25
30 28
2
Frequency

Theme 2) The talent management is effective for a business in promoting culture change.
Q2) Do you think that, talent management is effective for a business in
promoting culture change?
Frequency
Yes 27
No 3
Interpretation:
As per the detailed evaluation of assessment, it has been deciphered that, 27 out of 30
individuals said that the ability the executives is viable for a business in advancing society
change. Therefore, individual think that talent management is contributing an effective role in
enhancing the culture change at workplace. On the opposite side, outstanding individuals are not
in favor with equivalent to per their view the ability the board isn't a lot of successful for a
business in advancing society change.
11
Yes No
0
5
10
15
20
25
30 27
3
Frequency

Theme 3) There are assorted significance of talent management in the context of hospitality
business.
Q3) According to you, what are the key significance of talent management in
the context of hospitality business?
Frequency
Attract top talent 8
Employee motivation 8
Continuous coverage of critical roles 7
Increase employee performance 7
Interpretation:
The expressive investigation of the overview report it has been interpretative that here are
different hugeness of ability the executives with regards to friendliness business. Along these
lines 8 out of 30 respondents are supportive of pull in top ability, 8 individual are in worry with
representative inspiration , 7 people are in favour of Continuous coverage of critical roles and
remaining people are in concern of increase employee performance. Therefore, these are the
major importance of managing talent at workplace.
12
Attract top talent
Employee motivation
Continuous coverage of critical roles
Increase employee performance
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8 8
7 7 Frequency

Theme 4) There are multiple benefits that are gained by Hilton Hotel London by managing talent
at workplace.
Q4) As per your view, what key benefits are gained by Hilton Hotel London by
managing talent at workplace?
Frequency
Increase business performance 10
Developing productivity 6
Retention of top talent 7
Higher satisfaction to customers 7
Interpretation:
As indicated by the detailed investigation of the undertaking it has been recognized that,
There are different advantages that are picked up by Hilton Hotel London by overseeing ability
at working environment. Thusly, right now being led among 30 respondents and out of that 10
are select the choice of increment business execution according to their view, this is the major
benefit which is gained by Hilton Hotel London, 6 people are in favour of Developing
productivity, 7 individual select the area of retention top talent and remaining people are in
concern with Higher satisfaction to customers.
13
Increase business performance
Developing productivity
Retention of top talent
Higher satisfaction to customers
0
1
2
3
4
5
6
7
8
9
10
10
6
7 7
Frequency

14

Theme 5) There are different usage of talent management as the leaver for promoting culture
change within Hilton Hotel London.
Q5) According to you, what are the basic usage of talent management as the
leaver for promoting culture change within Hilton Hotel London?
Frequency
Hiring of employees from diversified areas 10
Enhancing diversified environment 9
Diversified skills base 11
Interpretation:
As per the detailed evaluation of the project it has been determined that here are different
usage of talent management as the leaver for promoting culture change within Hilton Hotel
London, Thus 10 out of 30 people are in favour of hiring of employees from diversified areas, 9
individual go with enhancing diversified environment and remaining people are go with
diversified skills base.
15
Hiring of employees from diversified areas
Enhancing diversified environment
Diversified skills base
0
2
4
6
8
10
12
10
9
11
Frequency

Theme 6) According to the views of talent management has positive affects on the functioning of
Hilton Hotel London.
Q6) As per your view, in what manner talent management affects the overall
functioning of Hilton Hotel London?
Frequency
Positive 25
Neutral 2
Negative 3
Interpretation:
From the in-depth analysis of the description of the above given graph it has been
evaluated that, 25 out of 30 people said that talent management has positive affects on the
functioning of Hilton Hotel London and remaining individual are not agree as out of them 2 are
neutral as they are not providing any opinion and remaining people are said that talent
management has negative affects on the functioning of Hilton Hotel London.
16
Positive Neutral Negative
0
5
10
15
20
25
25
2 3
Frequency

Theme 7) There are different need for Hilton Hotel London to promote culture change via
managing talent at workplace.
Q7) According to you, what is the prior need for Hilton Hotel London to
promote culture change via managing talent at workplace?
Frequency
Succession planning 7
Wider Market base 8
Suitable business planning 8
Talent retention 7
Interpretation:
As per the descriptive evaluation of the project it is being analysed that here are different
need for Hilton Hotel London to promote culture change via managing talent at workplace, thus
7 are select the area of succession planning, 8 individual are in favour of wider market base, 8
responsive are in concern with suitable business planning and remaining are go with talent
retention.
17
Succession planning
Wider Market base
Suitable business planning
Talent retention
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 8
7 Frequency

Theme 8) There are assorted factors that may hinder the management of talent within Hilton
Hotel London.
Q8) According to you, What factors may hinder the management of talent
within Hilton Hotel London?
Frequency
Increased employee turnover 7
Lack of leadership and collaboration 6
Unappealing company culture 10
Barriers of language and culture 7
Interpretation:
From the detailed evaluation of the dissertation, it has been interpreted that , here are
assorted factors like Increased employee turnover, Lack of leadership and collaboration,
Unappealing company culture, Barriers of language and culture that may hinder the management
of talent within Hilton Hotel London.
18
0
2
4
6
8
10
7
6
10
7
Frequency

Theme 9) There are different potential recognition that can be implemented by Hilton Hotel
London to manage talent at workplace.
Q9) As per your view, what are the potential recognition for Hilton Hotel
London to manage talent at workplace?
Frequency
Continuous training sessions 8
Assigning growth opportunities 7
Rapid performance assessment 7
Increasing job description 8
Interpretation:
As per the descriptive evaluation of the project it has been determined that, here are
different potential recognition that can be implemented by Hilton Hotel London to manage talent
at workplace. Therefore, 8 out of 30 people are in concern with continuous training session, 7 are
go with Assigning growth opportunities, another 7 individual select the area of Rapid
performance assessment and remaining are go with Increasing job description.
19
Continuous training sessions
Assigning growth opportunities
Rapid performance assessment
Increasing job description
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8
7 7
8
Frequency

Communicate the outcome to the stakeholder
Stakeholders are perceived to the most vital segment of an exploration as they plays out a
viable role in the completion of the research. Along these lines, in this resent research based on
analysing the significance of talent management and it's use as a lever for promoting culture
change within an organisation, Therefore, the managers, suppliers, customers, shareholder as the
key stakeholder as they are increasingly powerful in rendering critical information with respect
to the enhancing the ability of an individual to work in more effective manner. The stakeholders
of this undertaking are the supervisor, director, administrator and the researcher as they are
especially intrigued for building up an appropriate result as the outcomes could be steady in
building up the information and aptitudes with respect to the present examination territory. This
assessment is viable for the business or its management in promoting change culture in
enhancement of organisational growth and success.
Conclusion
After the executing an analysis over the area of analysing the significance of talent
management and it's use as a lever for promoting culture change within an organisation, it has
been concluded that, talent management is an imperative aspect of human resource management.
It plays a vital role in the growth and success of the business, as the operations of the business
are based on the performance of employees and effective talent management helps in aiding the
operations in right manner and enhance operations effectively. The analysis of the project has
also states that cultural change is also a major aspect which has an effective contribution in the
development of business operations. Therefore, in the modern business environment businesses
are work for achieving an effective position within market and cultural change helps the business
in enhancing the diversified workforce which aiding the operations in executive manner to
emerging new and innovative ideas. However, the change culture also support the service
industry in analysing the requirement of the customers and fulfil them effectively. The analysis
of the project has also states that cultural changes is needed in different terms like Succession
planning, Wider Market base, Suitable business planning, Talent retention and so on which are
creating value for the business in attaining higher growth and success.
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Recommendation
From the in-depth analysis of the project it has been recommended that, talent
management is a most recognised aspect by the human resource management which needs to be
managed by the businesses for the intention to enhancing the operational efficiency. Hilton Hotel
is a large chain of Hotels which are operating at global level and needs to manage workforce
with effective talent as it will helps the business to encouraging diversified culture and enhance
the operational efficiency. From the analysis of the project it has been recommended to the
business to provide continuous training sessions to their new as well as old employees for the
intention to providing them direction in relation to the changes arises in the workplace or the new
assessment provided to the employees. From the evaluation of the study it has also been
suggested to the business to assigning growth opportunities to the employees who are belongs
from different culture, age, religion, sex, language and so on. Thus this will be imperative in
terms to improvising the diversified culture and provide significant opportunity to the individual
to attain growth. As a large hotel chain Hilton should conduct rapid performance assessment
process as it would also be effective in assigning the right task to employee and also renders
effective opportunities to the people. In addition to this business should also increasing job
description as it will also be great full in performing the business objectives effectively and also
making the suitable selection of candidates who are willing to providing their potential in the
success operations of the business.
Reflect on the application of research methodologies and concepts
The research into actual action is encompasses on analyzing the significance of talent
administration and as a lever for promoting cultural change within an organization therefore it is
a wider investigation work which is significant and exploring the idea and knowledge
recognition of an individual in relation to a specific region. As I am a happy to get a possibility
to execute studies over this wider area recognized to be a major issue in today’s business
environment and organizations are facing challenges due to talent management. This study is
effective for me in enhancing my business as well as academic skills which are in turns of
creating value for me in enhancing my capabilities to implement an investigation in right
direction. It is important implement appropriate methodology in respect to lead the overall
investigation right direction therefore in this existing analysis Quantitative research is being
applied as it is effective in detailed evaluation with the extensive support actual facts and figures
21

that are analyzed from the observation of human perception. From the analysis of the project I
have also been seen that in this Deductive approach is being applied as it is the biggest years in
providing detailed data with the support of developing theories and hypothesis positivism
research is also the fundamental social data original figures that are supporting generating
accurate results. As per the description of elevation of the project I have also been seen that data
collection is most important research which is effective in the ring appropriate data with the
support of different sources as in this investigation I could be in recognizing that both primary as
well as of data collection is applied by the researcher the most effective and valuable
information. Primary research is being conducted with the help of analyzing survey in which
questionnaire is being designed to reaching at the suitable results with the support of gathering
information from the selected participants. On the contrary side secondary aspects like books,
journals, published and non-published articles and past research in processing a theoretical
possibility which are impelling in generating literature review that is hard-hitting in enhancing
the apprehension of a respective and regards to a specific area. Although I have been seen that
this analysis is efficacious for me in enhancing my capabilities to conduct further research in my
future timing with more ability and skill enhancement.
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Online
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Rose. A., 2020. Talent Management & the Importance of Culture. [Online]. Available Through;
<https://smallbusiness.chron.com/talent-management-importance-culture-64444.html>
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