Primary and secondary research using appropriate methods

This section discusses the primary and secondary research methods used in conducting research. It covers the types of investigation, research approach, research philosophy, research strategy, data collection methods, sampling, instruments of data collection, and the relatability and validity of the study. It also addresses the cost, access, and ethical issues involved in research.

RESEARCH PROJECT

Table of Contents
LO2..................................................................................................................................................3
P3: Primary and secondary research using appropriate methods ...............................................3
P4. Analytical tools to analyse research findings and data.........................................................6
LO3................................................................................................................................................17
P5: Research outcomes in an appropriate manner....................................................................17
LO4................................................................................................................................................17
P6 Reflect on the effectiveness of research methods ...............................................................17
P7. Alternative research methodologies and lessons learnt in view of the outcomes...............18
CONCLUSION..............................................................................................................................18

LO2
P3: Primary and secondary research using appropriate methods
Research methodology is determined as the effective section of every investigation as it
is consisting range of tools and techniques which are acquired by investigator at the time of
conducting research in adequate manner. This sections also supports in completing project in the
systematic manner. Different methods used in this research are stated as below:
Type of investigation:- Qualitative and quantitative methods are determined as two main
form of investigation through which investigator analysis overall research. For performing this
investigation in effective manner, researcher will use quantitative method by interpreting overall
information in statistical form (Zhou, Yan and Xin 2017). It is a time saving activity and helps
investigator in obtaining valid research outcome in systematic manner.
Research approach: Inductive and deductive are acknowledged as two main forms of
research approach which are acquired by researcher for conducting investigation in lucrative
form. In this research, deductive form of research approach has been chosen by investigator in
order to perform present research quantitative manner. Inductive approach is also supportive in
conducting research in in-depth manner but for present study it is not all suitable as it consumes
huge time researcher thus, it wont be possible for them to conduct research in the provided time
frame.
Research philosophy- Research philosophy is determined as the belief or assumptions
that are developed by investigator while conducting research in systematic manner. These are
mainly categorised into two parts that is Interpretivism and positivism. For this research,
interpretivism research approach has been chosen as it is highly suitable and supportive in
finding outcome from the overall gathered information on proposed research topic.
Research strategy- Every investigator makes use of different strategies for conducting
research effectively. These strategies are finalised on the basis of research topic and type. Some
of the main types of strategies are case study, survey, observation and many others. In this
research, investigator has mainly used survey method in which questionnaire has been chosen as
the main strategy. Incorporation of this strategy will help investigator in gathering detailed
information from respondents within lesser period of time (Clark and et. al., 2017).
Data collection- Investigator uses different methods for gathering required information
on the research topic. Researcher mainly collects information from two types of data collection

method that is primary as well as secondary form. In primary method, data is directly gathered
by investigator. Whereas, secondary method information is gathered from past data. For the
current investigation, both the primary and secondary method of data collection has been used.
Here, in primary method, questionnaire will going to be adopted researcher in order to gather
authenticate information from chosen respondents. Whereas, in secondary method books,
journals, online articles and others will going to be used as main source from where detailed
information will be gathered by researcher (Sutrisna and Setiawan 2016).
Sampling- This is acknowledged as the effective method by which investigator chooses
sample from the overall population. Primary information towards this research are gathered by
investigator from these chosen respondents. Sampling is mainly done through probability and
non probability method. With reference to the current study, non probability method has been
adopted by investigator. In this, random sampling has been specifically adopted by investigator
which means that each and every respondents gets equivalent chance to get selected as the
sample population. For this study, total 40 respondents has been chosen who belongs to
managers and employees level workforce of Premier Inn hotel.
Instruments of data collection- Data collection can be performed effectively by making
use of questionnaire, observation, interview and other methods. Here, main preference is
provided to questionnaire as the instrument of data collection. It is mainly consist range of
questions that are developed by researcher which is further filled up by respondents. The overall
attained data from this helps investigator in completing research project and attaining required
outcome in quicker manner.
Relatability and validity of study- For maintaining validity as well as reliability of
research investigator has adopted questionnaire as its main instruments. The proposed instrument
states that all the information is authentic and is highly reliable as it is directly gathered from
respondents. This directly ensures validity of the research and contributes in obtaining research
outcome quickly (Irwin and Springgay 2017).
Cost, access and ethical issue- Every investigation requires adequate amount of money
for executing overall research work in appropriate manner. It is essential for investigator to
complete research in the provided money. This can be effectively done by using available
resources in appropriate form. Apart from this, investigator is having authority to access sample
population and gather information it. Furthermore, it can be said that investigator is required to

follow all ethical values while conducting this research effectively. Researcher is also required to
maintain confidentiality of the data given by respondents. Also, researcher is required to perform
their work in such a manner that does not put any kind of harm on anyone's sentiments.
Questionnaire
Q 1) Do you have any knowledge about the concept of talent management?
a) Yes
b) No
Q 2) As per your viewpoint, which among the below stated strategical approach must be
undertaken by Premier Inn?
a) Developing effective Job Description
b) Appropriate selection process
c) Provide development opportunities
Q 3) Do you think, incorporation of talent management will help Premier Inn improving
their business performance?
a) Yes
b) No
Q 4) According to your perception, what are the main advantages of talent management
that would be attained Premier Inn?
a) Reduction in employee turnover
b) Quick attainment of organisational goals and objectives
c) Development of strong brand Image
Q 5) In your views, which of the below stated is innovative way by which Premier Inn can
easily implement its strategical approach towards Talent management?
a) Rewards and recognitions
b) Clear communication
c) Regular based feedbacks

Q 6) Does talent management support Premier Inn in achieving competitive edge?
a) Agree
b) Disagree
Q 7) What are main issues which might be experienced by Premier Inn hotel while
incorporating talent management?
a) Non adequate leadership practices
b) Less workforce engagement
Q 8) Do you think, training and development session plays essential role in retaining
employees and talent management within Premier Inn?
a) Yes
b) No
Q 9) Provide recommendations to management of Premier Inn through which they can
easily implement talent management practices within the hotel and gain competitive edge
in effective manner?
P4. Analytical tools to analyse research findings and data
For analysing research in adequate manner investigator makes use of several techniques
as well as tools such as thematic analysis, content analysis, trend analysis, coding etc. With
reference to present investigation with quantitative manner researcher will use content analysis.
In this researcher formulates several themes for each questions and then analysis it one after
another in systematic manner.
Frequency Table
Q 1) Do you have any knowledge about the concept of talent
management?
Frequency
a) Yes 32
b) No 8
Q 2) As per your viewpoint, which among the below stated strategical Frequency

approach must be undertaken by Premier Inn?
a) Developing effective Job Description 18
b) Appropriate selection process 12
c) Provide development opportunities 10
Q 3) Do you think, incorporation of talent management will help
Premier Inn improving their business performance?
Frequency
a) Yes 35
b) No 5
Q 4) According to your perception, what are the main advantages of
talent management that would be attained Premier Inn?
Frequency
a) Reduction in employee turnover 15
b) Quick attainment of organisational goals and objectives 13
c) Development of strong brand Image 12
Q 5) In your views, which of the below stated is innovative way by
which Premier Inn can easily implement its strategical approach
towards Talent management?
Frequency
a) Rewards and recognitions 10
b) Clear communication 15
c) Regular based feedbacks 15
Q 6) Does talent management support Premier Inn in achieving
competitive edge?
Frequency
a) Agree 36
b) Disagree 4
Q 7) What are main issues which might be experienced by Premier
Inn hotel while incorporating talent management?
Frequency
a) Non adequate leadership practices 22

b) Less workforce engagement 18
Q 8) Do you think, training and development session plays essential
role in retaining employees and talent management within Premier
Inn?
Frequency
a) Yes 38
b) No 2

Data analysis:-
Theme 1: Concept of talent management
Q 1) Do you have any knowledge about the concept of talent
management?
Frequency
a) Yes 32
b) No 8
Interpretation: On the basis of above expressed graph, it can be said that 32 respondents
have expressed that they are having detailed knowledge on the concept of talent management.
This is so because, they have heard about this in their offices and has also seen HR manager
practising this within the company effectively. Whereas, other 8 has denied to the same as they
have not heard about it in the past.
32
8
a) Yes
b) No

Theme 2: Strategical approach must be undertaken by Premier Inn
Q 2) As per your viewpoint, which among the below stated strategical
approach must be undertaken by Premier Inn?
Frequency
a) Developing effective Job Description 18
b) Appropriate selection process 12
c) Provide development opportunities 10
Interpretation: Strategical approach helps business managers in incorporating talent
management effectively in the company. The graph depicts that 18 thinks that it can performed
effectively by development of good Job Description. Other 12 have mentioned that it could be
done by using adequate selection method within the hotel. The leftover 10 have expressed that
development opportunities should undertaken within Premier Inn.
18
12
10
a) Developing effective Job
Description
b) Appropriate selection
process
c) Provide development
opportunities

Theme 3: Incorporation of talent management will help Premier Inn improving their
business performance
Q 3) Do you think, incorporation of talent management will help
Premier Inn improving their business performance?
Frequency
a) Yes 35
b) No 5
Interpretation: This graph shows that implementation of talent management practices
within the Premier Inn influences performance of employees in positive manner. This stated has
been supported by 35 people as it has been experienced by themselves at the time of working
within hotel whereas 5 has denied to the same as they thinks it is time wasting activity.
35
5
a) Yes
b) No

Theme 4: Main advantages of talent management that would be attained Premier Inn
Q 4) According to your perception, what are the main advantages of
talent management that would be attained Premier Inn?
Frequency
a) Reduction in employee turnover 15
b) Quick attainment of organisational goals and objectives 13
c) Development of strong brand Image 12
Interpretation: talent management activities provides range of benefits to the premier
inn hotel which includes quick attainment of organisational goals and objectives, development of
strong brand image, reduction in employee turnover etc. The graph shows that according to 15
respondent main benefit is reduction in employee turnover, 13 thinks that it supports in attaining
organisational goals and objectives quickly whereas remaining 12 said that it develops strong
brand image of Premier Inn hotel at marketplace.
15
13
12
a) Reduction in employee
turnover
b) Quick attainment of
organisational goals and
objectives
c) Development of strong
brand Image

Theme 5: Innovative way by which Premier Inn can easily implement its strategical
approach towards Talent management
Q 5) In your views, which of the below stated is innovative way by
which Premier Inn can easily implement its strategical approach
towards Talent management?
Frequency
a) Rewards and recognitions 10
b) Clear communication 15
c) Regular based feedbacks 15
Interpretation: The above developed graph depicts that 10 respondents believes that
reward and recognitions are the best innovative way for implementing talent management at
workplace. Other 15 stated that clear communication is the best form for its implementation.
Apart from this, the leftover 15 expressed that it can be done effectively by taking regular based
feedbacks.
10
15
15
a) Rewards and recognitions
b) Clear communication
c) Regular based feedbacks

Theme 6: Talent management support Premier Inn in achieving competitive edge
Q 6) Does talent management support Premier Inn in achieving
competitive edge?
Frequency
a) Agree 36
b) Disagree 4
Interpretation: The above presented graph shows supports of talent management in the
attainment of competitive edge by Premier Inn. Here, 36 respondents have expressed their
positive behaviour towards it as enhances employees sustainability within the hotel. Whereas,
remaining 4 said no to the same because they thinks that it is not true.
36
4
a) Agree
b) Disagree

Theme 7: Main issues which might be experienced by Premier Inn hotel while
incorporating talent management
Q 7) What are main issues which might be experienced by Premier
Inn hotel while incorporating talent management?
Frequency
a) Non adequate leadership practices 22
b) Less workforce engagement 18
Interpretation: From the above specified graph, it can be said that 22 people thinks that
non adequate leadership practices is the main problem that would be faced by Premier Inn hotel
while implementing talent management. On the other hand, 18 denied to the same and said that
less employee engagement is the major problem.
22
18 a) Non adequate leadership
practices
b) Less workforce engagement

Theme 8: Training and development session plays essential role in retaining employees
and talent management within Premier Inn
Q 8) Do you think, training and development session plays essential
role in retaining employees and talent management within Premier
Inn?
Frequency
a) Yes 38
b) No 2
Interpretation: According to the above mentioned graph, it has been analysed that 38
people thinks that yes it is true that training and development session plays essential role in
retaining employees and talent management within Premier Inn, whereas 2 have expressed that it
is not at all true.
38
2
a) Yes
b) No

LO3
P5: Research outcomes in an appropriate manner
Each and every stakeholder of Premier Inn Hotel is interested in developing their
knowledge on the outcome of research. Thus, investigator believes in conveying overall outcome
to the stakeholder as they are highly interested in hotel's business activities. In this, researcher
will inform overall information associated to the talent management to the stakeholder in
appropriate manner. Meeting and emails will be as the main methods for communicating
research outcome to investigator in adequate manner. Here, investigator will tell stakeholders
about the innovative ways that should be adopted for attaining strategical approach towards
talent management. Also, importance of these ways will later conveyed to stakeholders which
have been developed researcher from their own experience related to the research.
LO4
P6 Reflect on the effectiveness of research methods
From the overall experience associated with this research, it can be said that I gone
through many phases some among them were positive and others were negative. This
investigation was conducted on the talent management topic. At the initial time of this topic I
was having very least information over this but with the passing time and my continuous
research over this has supported a lot to develop my understanding over this. This development
of knowledge has supported a lot to me in finding out appropriate way by which hospitality
sector can implement talent management activities retain its staff longer within the firm. As a
result, it would be easier for me to establish my career in the same field effectively. This can be
considered as the positive experience associated with the investigation which will further
provided contribution in my growth. On the other hand, the negative experience associated with
this was non sportive behaviour of respondents as they believes that this investigation is of no
use. In order to convince them in adequate manner I have explained them about the importance
of research for the company, employees as well as society. This have influenced interest of
respondents to convey their part of information respondents in adequate form so that researcher
can draw conclusion from it effectively.

P7. Alternative research methodologies and lessons learnt in view of the outcomes.
This investigation was conducted by making use of questionnaire. The respective method
was good but still it has not provided full liberty to all its respondents to express their
information at their own level. For conducting more effective research in future, researcher will
make use of interview as it contains open ended questions and provides liberty to answer
questions with their own understanding effectively. This will contribute in drawing more
effective research in the near future.
CONCLUSION
From the overall information as well as discussion made in the above section, it has been
analysed that talent management plays an essential role in the growth of hospitality sector. Also,
it has been acknowledged that business managers especially HR manager believes in making use
of strategical approach which supports manager in implementing talent management activities in
rightful manner. Moreover, development of effective Job Description is determined as the best
strategical approach which must be acquired by business managers for managing talent at
workplace and influence workforce to sustain longer at workplace. It can be said that these
practices also enhances satisfaction level of employees which ultimately improvises their
business performance in rightful manner.

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