The Influence of Talent Management in the Hospitality Industry

This research report focuses on the influence of talent management in enhancing services in the hospitality industry, specifically in the case of Holiday Inn. It examines the role of line managers and leaders in talent management and organizational development. The report includes a research proposal, literature review, and analysis of primary and secondary research methods.

Research Project
1

Table of Contents
Topic - The influence of Talent Management in enhancing services of Hospitality industry. .......3
INTRODUCTION...........................................................................................................................3
P1. Produce a research proposal that clearly define a research question or hypothesis
supported by a literature review..................................................................................................3
Research Aim..............................................................................................................................3
Research Objectives....................................................................................................................3
Research questions......................................................................................................................3
P2. Examine appropriate research methods and approaches to primary and secondary
research.......................................................................................................................................7
TASK 2.......................................................................................................................................8
P3 Conduct primary and secondary research using appropriate methods for a hospitality
research project that consider costs, access and ethical issues....................................................8
P4 Apply appropriate analytical tools to analyse research findings and data...........................10
Covered in PPT.........................................................................................................................14
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project...........................................................................................................14
RECOMMENDATIONS...............................................................................................................15
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes..15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
2

Topic - The influence of Talent Management in enhancing services of
Hospitality industry.
INTRODUCTION
Talent management is consider as key component of organisation and this is helpful in
conducting task in effective manner (Deery. and Jago, 2015). This aim at motivating employees
as well as engaging them to business activities for developing better relationship. This research
report is based on Holiday Inn company. This is one of the established and well known
organisation in hospitality sector. Holiday Inn is a British owned company that is developed in
1951. It is a multinational company and providing its products and services to large market areas
(IHG, 2020). This company is providing services as per needs and wants of customers as well as
providing luxury service to meet with their needs and wants. Holiday Inn is a subsidiary of Inter
Continental group of hotel. In report includes the contribution of line manager in managing
talented employees as well as organisational development. It includes different method of data
collection that will help in company to enhance its services in hospitality industry.
P1. Produce a research proposal that clearly define a research question or hypothesis supported
by a literature review.
Research Aim
“To analyse the contribution of line manager and leader in talent management as well as
development of an organisation.” A case study on Holiday Inn hotel.
Research Objectives
 To determine the concept of talent management at workplace.
 To analyse the significance of Manager's and leader's role in organisational development
 To ascertain the contribution of line manager or leader in well-being of employees and
talent management.
Research questions
 What is the concept of talent management at workplace?
 What is the significance of Manager's and leader's role in organisational development?
 What is the contribution of line manager or leader in well-being of employees and talent
management?
3

LITERATURE REVIEW
1. What is the concept of talent management at workplace.
As per the view of Susan M. Heathfield, (2019) talent management refers as the process
in which organisation is focusing on managing highly skilled employee. Talent management
concept is related to organisational functions such as recruiting, hiring as well as retaining
employees for longer time frame (Horner, 2017). This management activities are developed for
managing employees appropriately as well as retaining them with in organisation. This function
of Human resource management focuses on developing quality of employee’s work and
managing them in appropriate manner. Talent management is considering as very useful term
that is focusing on enhancing employees capability in order to conduct business task and
activities in better and effective manner. This will help organisation to perform business
activities in successful manner as well as creating strong workforce within organisation. Talent
management is one of the essential function of organisation that is completely dedicated to talent
management planning and strategy development to attaining set of goals and objectives. It has
been determined that talent management strategies ensure that organisation and its employees
will be able to grab future opportunity. This will lead to have impact over growth and
development of company. By managing talented employees in effective way, organisation will
be able to attract highly skills and capable employees with in organisation.
Talent management can be defining as the strategic process on boarding right or talented
employees as well as helping them to develop and grow capabilities of staff member (Chung and
D’Annunzio-Green,2018). This will support in optimum utilisation of organisational resources
by considering the set goals of organisation. Process of talent management includes series of set
that includes identification of talent gap employees as well as focusing on filling the gap in
appropriate manner (Why Talent Management Is an Important Business Strategy to Develop,
2019). This is important in sourcing most suitable candidate for filling the job position of
company. It is essential for organisation to manage its employees in appropriate manner in order
to gain competitive advantage over other rival company. Talent management process includes
planning, attracting, selecting, developing, retaining and transitioning employees. This process of
talent management is supportive in enhancing performance as well as outcomes in effective
manner. Talent management process needs to be developed though effective and strong
strategies of organisation.
4

2. What is the significance of Manager's and leader's role in organisational development.
As per the view of Seth Chancy (2019), leaders and manager play curial role is overall
growth and development of organisation. This will help in providing proper guidelines to
employees in order to successful management of business task in appropriate manner. Leader
and managers are forcing on developing strong strategies that will lead over accomplishment of
desire goals (Bratton. and Watson, 2018). Organisational development can be describe as an
objectives of organisation that is based on new approach to perform business activities in
accurate manner. Organisational development can be describe as the changes in business process
as well as system that will lead to growth of business. There are different role and responsibility
of leader or manager that needs to be performed in appropriate manner with the motive of
enhancing business activities (The Role of Leadership in the Development of Organisational
Culture, 2019). There are different types of leaders and manager with in organisation that has
ability to influence employees as well as modify organisational task to improve the quality of
organisation. Different roles of leaders and manager are supportive in performing organisational
task in accurate manner as well as timely completion of business activities. Significance of
leader and manager role for organisational development in mention below.
Importance of leader' s role Improving performance – It is role of leader to manage employees in order to improve
their performance. There are different ways that could be used by leader and manager to
enhance overall capabilities and performance of employees (Gupta, 2019). It is
responsibility of leader to monitor and improve the quality of work done by employees. Motivating employees – It is crucial for manage to motivate its employees in order to
help them in conducting task in effective and efficient manner. It is role of leader and
manager to appropriately motivate its employees as this will lead to overall growth and
development of organisation.
Importance of manager's Role Introducing changes – It is essential to introduce changes in organisation in order to
develop business. In this, manager and leader play significant role in enhance
organisation performance by introduction of effective changes with company. Timely
changes are required for growth of organisation.
5

 Resolving conflicts – It is responsibility of leader and manager to resolve conflicts within
organisation. This will help in improving the performance of employees as they will be
able to concentrate on business task. Resolving and management of conflicts with help in
developing better working environment.
3. What is the contribution of line manager or leader in well-being of employees and talent
management.
As per the view of F. John Reh (2019), line manager and leader play crucial is
contributing their efforts in well being of employees as well as talent management. It has been
determined that line manager is responsible for oversees employees or operations for conducting
different activities in effective manner (Sheehan, Grant and Garavan, 2018). Line manager play
important role in managing business operation as well as supervising all task. This will lead to
have direct impact on performance of employees and their well beings. Line manager is using
their full capabilities and skills to manage talented employees of organisation in order to meet
with the talent gap of company. They are responsible to managing daily task in as well as
focusing on employees needs or requirements. This will help in conducting task in appropriate
manner as well as developing strong relationship with employees. Providing training – Training of employees is helpful in improving skills and
capabilities. It is crucial role of line manager to provide training to its employees so that
they can focus on their work as well as conduct it in effective manner. Training is
important in motivating employees well as focusing on improving the capabilities of
employees. Communicating – Line manager is communicating with its employees as well as
focusing in directing employees in appropriate manner (Mathew, 2015). Communication
is helpful in informing employees in correct manner to do task so that they can perform
business activities in required manner. Liner manager will be able to retain its employees
and manage talented employees in accurate way for well being of staff member. Monitoring task – Line manager is continuously managing as well as monitoring task of
employees. This will lead to providing proper guidance to employees as well as
managing its is accurate manner. This is significant for well being of employees and
managing employees in accurate manner.
6

 Improving coordination – By improving coordination between employees and
organisation will lead to developing strong relationship. This will help in enhance
engagement of employees with in business task and using full skill and capabilities to
conduct task in effective manner.
P2. Examine appropriate research methods and approaches to primary and secondary research.
It is essential for researcher to identify and analyse appropriate method and approaches to
conduct task and activities in effective manner (Golubovskaya, Solnet and Robinson, 2019).
Data collection approach and methods will support in conducting business task in accurate
manner.
Research methods – There are several research method method that is supporting
investigator to collect correct data as well as analyse it in effective manner. Research method is
classified into two parts such as quantitative and qualitative method of research. Quantitative research – This research can be describe as a systematic way of conducting
research activities in order to gather data which can be represented in mathematical form.
Quantitative research is method includes survey research, correlation research and
experimental research (Jago and Deery, 2015). This research will support in conducting
effective research by representing data in statical or numerical form.
 Qualitative research – This research is helpful in identifying appropriate solution to the
problems of organisation. Qualitative research method is appropriate for analysing view
points or fact is effective manner. This includes collection of data thorough observation,
survey, case study and so on.
Data collection – Primary and secondary are the major sources for collecting data and it
is very important for researcher to gather information from different sources in order to take
better decision. Primary and secondary data is mention below.
 Primary method -This can be define as the method of collecting data that will support in
analysing information in order to take better decisions. Primary research is considered as
first hand data and this data has never used for any other investigation. This includes
various sources such as survey, experiments, interview and many more. It has been
determined that investigator will be able to collect more appropriate and accurate data by
gathering information through primary sources. It is very cost consuming methods and it
is essential that researcher has appropriate knowledge in order to collect primary data.
7

 Secondary method - This refers to all those data that is already available as well as
collected by other researcher (Gibson, 2017). Secondary data can be collected through
different sources which includes online information, government paper, books and
journals, business report etc. It is very easy for researcher to collect information to
through secondary methods. Secondary data is available in different sources so it will be
beneficial for researcher to collect and gather data. This is less costly as well as less time
consuming method that will be beneficial for researcher. It has been identified that
investigator will not be able to provide accurate information as secondary method will
not provide appropriate data for conducting research.
Research sampling – This is a method that is helpful in representing data of whole
population. This is important for researcher to perform research task in appropriate for
identifying the data for complete population. Random sample size is selected for this research.
Sample size selected for this research includes 40 and they are employees of Holiday Inn
company.
TASK 2
P3 Conduct primary and secondary research using appropriate methods for a hospitality research
project that consider costs, access and ethical issues.
It is crucial for researcher to use appropriate sources of collecting data as this will lead to
have direct impact on task of research (Naim and Lenka, 2017). In this report researcher is
considering both primary and secondary methods. In order to gather appropriate data investigator
will use interview sources. This will help in collecting view points of respondents where as for
secondary method researcher is considering online data. This is easy to collect as well as less
time consuming way for investigator.
For this report, researcher will required approx 250 £. This will be sufficient for
successful completion of different activities of research. It is essential for researcher to use funds
in appropriate manner and do not waste it. The major ethical issues that is faced by researcher is
majorly relayed to collection of appropriate data for taking better decision.
Questionnaires
Questionnaires
Name -
8

Email ID -
1. Are you well aware about the concept of Talent management.
 Yes
 No
2. According to you what are the different ways through which respective company can
enhance its services in hospitality industry.
 Offering personalized customer service
 Update technology
 Training to staff member
 All of the above
3. Do you think talent management will lead to have an impact on productivity and profitability
of organisation?
 Yes
 No
4. What is the role of manager and leader in overall development of organisational?
 Managing resources
 Introduction of changes
 Improving performance
 All of the above
5. As per you views what is the significance of talent management and employee well being in
hospitality sector?
 Accomplish of set goals
 Lower turnover
 Enhance productivity
 All of the above
6. In your view point what are the major challenges faced by line manager and leader in
managing organisational activities and its employees.
 Managing time
 Effective communication
 Increasing skills of employee
 All of the above
9

7. According to you what strategies Holiday Inn company needs to adopt for improve its
services in market area.
8. Do you have any suggestion for Holiday Inn business to enhancing productivity and
performance.
P4 Apply appropriate analytical tools to analyse research findings and data.
DATA INTERPRETATION
Theme 1: The concept of Talent management.
1. Are you well aware about the concept of
Talent management.
Frequency
 Yes 35
 No 5
10
Yes No
0
5
10
15
20
25
30
35
35
5
Column B

Interpretation – As per the above graphical representation it has been analysed that
almost every respondents has idea about the concept of talent management. Talent management
can be describe as the business practices that is helpful in recruiting as well as retaining talented
employee with in organisation. According to the data 35 out of 40 respondents has reacted
positively where as other 5 has respondent negatively.
Theme 2: Different ways through which respective company can enhance its services in
hospitality industry.
2. According to you what are the different
ways through which Holiday Inn company
can enhance its services in hospitality
industry.
Frequency
 Offering personalized customer
service
6
 Update technology 4
 Training to staff member 5
 All of the above 15
11
6
4
5
15
Offering personalized customer
service
Update technology
Training to staff member
All of the above

Interpretation – As per the data collected it has been analysed that there are different
ways though which company can enhance it services and provide high quality of products. Out
of 40 respondents 6 feels that by offering personalized and customized services to customers
Holiday Inn company can develop strong image in market. Where as other 4 and 5 respondents
consider that updated technology and training to staff member respectively. 15 respondents state
that all of the above mention are effective way that should be adopt by respective company.
Theme 3: Talent management will lead to have an impact on productivity and profitability of
organisation.
3. Do you think talent management will lead
to have an impact on productivity and
profitability of organisation.
Frequency
 Yes 34
 No 6
12

Interpretation – Through the above graphical representation it has been determined that
talent management play crucial role in growth and development of organisation. It has been
analysed that process of talent management will affect overall productivity or profitability of
business. Out of 40 respondent 24 has responded positively that talent management will lead to
have affect on business profits and productivity. Where as other 6 respondent has responded
negatively and do not feel that talent management has impact on organisation.
Theme 4: Role of manager and leader in overall development of organisational.
4. What is the role of manager and leader in
overall development of organisational.
Frequency
 Managing resources 6
 Introduction of changes 5
 Improving performance 5
 All of the above 14
13
Yes
No
0 5 10 15 20 25 30 35
Column B

Interpretation – According to the above data collection different roles of manager and
leader is identified. Leader and manager play crucial role on business as well as have affect on
overall development of organisation. As per 6 respondent out of 40, consider that leader's
significant role is to manage resources of organisation. Where as other respondents such as 5 and
5 feel that major role of manager and leader is to implement changes correctly and improving
performance of employees respectively. 14 out of 40 respondents feel that all of the above
mention role of manager and leaders are essential as this will help in overall growth and
development organisation.
Theme 5: Major challenges faced by line manager and leader in managing organisational
activities and its employees.
14
6
5
5
14 Managing resources
Introduction of changes
Improving performance
All of the above

5. In your view point what are the major
challenges faced by line manager and leader
in managing organisational activities and its
employees.
Frequency
 Managing time 8
 Effective communication 9
 Increasing skills of employee 10
 All of the above 13
Interpretation – According to the data collection and analysis of information it has been
identified that there are various challenges that is faced by Line manager and leader. This will
lead to have impact on performance of organisation and its employees. 8 and 9 respondents
believe that time management and effective communicate respectively is the major challenges
that is faced by with line manager. Where as other 10 respondents consider increasing or
15
Managing time
Effective communication
Increasing skills of employee
All of the above
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
8 9 10 13
Column B

enhancing skills is the key challenge for line manager and leader. Out of 40 respondents 13 feels
that all of these changes will lead to have impact on performance.
Theme 6: Strategies Holiday Inn company needs to adopt for improve its services in market
area.
6. According to you what strategies Holiday Inn company needs to adopt for improve its
services in market area.
Interpretation – It is crucial for organisation to develop better and effective strategies for
growth and development of organisation. This will lead to have impact on growth and
development of organisation. Holiday Inn company needs to develop better strategies that will
lead to growth and develop of organisation. It is crucial for this company to conduct an
effective market research in order to analyse trends. Holiday Inn company is dealing in highly
competitive environment so this organisation needs to provide products and services which is as
per need of customers. It is essential to use new and modern technology for conducting
organisational activities in effective manner.
Theme 7: Suggestion for Holiday Inn business to enhancing productivity and performance.
7. Do you have any suggestion for Holiday Inn business to enhancing productivity and
performance.
Interpretation – Yes, Holiday Inn company needs to provide training to its employees for
improving productivity. This will help in conducting task and business operation in effective
manner. It has been analysed that trained employees will be able to perform better as compare
less trained employees. This will help in performing task in effective and efficient manner.
Training and development will employees to perform task in appropriate manner as well as
using updated technology is accurate manner.
TASK 3
Covered in PPT
Introduction
16

Talent management is a process which is helpful in attracting, hiring as well as retaining
employee with in organisation. Purpose of talent management is to increase the performance of
employees by motivating them. Chosen company for this presentation in Holiday Inn. Founder
of Holiday in company is Kemmons Wilson and its headquarter is established in Denham,
United Kingdom. This presentation includes different ways of data collection and analysing
business.
Finding
It has been identified that that organisation should provide continuous effective training and
development opportunities to employees which generally reflects both organisation as well as
employee needs.
Leaders and manager should have appropriate skills and capabilities to manage business task in
effective manner. So that employees can achieve set goals.
TASK 4
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project.
The research methods used in the study are effective to draw desirable outcomes. It
helped me to gather necessary information about the study and to collect relevant data to conduct
the study in an effective way. I have used Quantitative research methodology in the study. It
helped me to make the study more reliable and objective wise. It brings accuracy in my results
and help to draw out meaningful information from the data I have collected through 50
respondents so that main objective of the study can be fulfilled properly.
RECOMMENDATIONS
From the study, it can be analysed that there are number of recommendations that could
be adapted by Holiday Inn organisation to manage talent in their business in an effective way. It
has been recommanded that respective organisation should design clear and to the point job
descriptions in order to know the abilities, skills, experience required from a new candidate. It
has been recommanded that respective organisation should design recognition as well as
compensation system to reward employees for their contributions.
17

P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.
There are number of research methodologies that can be utilized in the study. Other
methods that could be used for collecting crucial information is though interview. It is an
effective method for gathering data from individuals by asking certain questions that are related
to the research study. It helps to measure the attitudes, behaviours, preferences as well as
intension of large number of interviewee. The method was not used in the study because it is
relatively time consuming and cost consuming method which is not possible to consider. A
random sampling method can be used in the study for selection of individuals. In this method
each individual has equal probability of getting selected. It is an unbiased method of selecting
individual.
Lessons learned from the outcome is that questionnaire method which is used for
collecting data was quite appropriate as it brings accuracy in results and it is relatively cheaper
and quicker method which is beneficial for the study. As well as random sampling method is
most accurate method because it doesn't consist of any kind of discrimination between
individuals and easiest method to select respondents for the study.
CONCLUSION
From the above study it can be concluded that, talent management plays a vital role in
managing crucial resources and employees of organisation. Talent management is significant for
improving the quality of services offered by hospitality industry. It basically help in enhancing
the performance and productivity of employees in order to achieve set goals. It help to facilitate
operations an management of organisation sin hospitality industry in a smooth way as expertise
and talent in organisations will help to eliminate number of risks in the organisation and to
enhance profitability.
REFERENCES
Books and Journals
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management.
Horner, S. ed., 2017. Talent Management in Hospitality and Tourism. Oxford: Goodfellow
Publishers Limited.
Chung, K.L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and
medium-sized enterprises in the hospitality sector. Worldwide Hospitality and Tourism
Themes.
18

Bratton, J. and Watson, S., 2018. Talent management, emotional labour and the role of line
managers in the Scottish hospitality industry. Worldwide Hospitality and Tourism
Themes.
Gupta, V., 2019. Talent management dimensions and their relationship with retention of
Generation-Y employees in the hospitality industry. International Journal of
Contemporary Hospitality Management.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: a macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism
Themes, 10(1), pp.28-41.
Mathew, A., 2015. Talent management practices in select organizations in India. Global
Business Review, 16(1), pp.137-150.
Golubovskaya, M., Solnet, D. and Robinson, R.N., 2019. Recalibrating talent management for
hospitality: a youth development perspective. International Journal of Contemporary
Hospitality Management.
Jago, L. and Deery, M., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3),
pp.453-472.
Gibson, P., 2017. 2 Talent Management in the Hospitality and Tourism Context. Talent
Management in Hospitality and Tourism, pp.17-31.
Naim, M.F. and Lenka, U., 2017. Talent management: a burgeoning strategic focus in Indian IT
industry. Industrial and Commercial Training.
Ladkin, A. and Kichuk, A., 2017. Career progression in hospitality and tourism settings.
McCracken, M., Currie, D. and Harrison, J., 2016. Understanding graduate recruitment,
development and retention for the enhancement of talent management: sharpening ‘the
edge’of graduate talent. The International Journal of Human Resource
Management, 27(22), pp.2727-2752.
Gibson, P. and Parkman, R., 2018. Cruise operations management: hospitality perspectives.
Routledge.
Online
IHG. 2020. [Online]. Available through:<https://www.ihg.com/content/gb/en/about/brands>.
Why Talent Management Is an Important Business Strategy to Develop. 2019. [Online].
Available through:<https://www.thebalancecareers.com/what-is-talent-management-really-
1919221>.
The Role of Leadership in the Development of Organisational Culture. 2019. [Online]. Available
through:<https://www.linkedin.com/pulse/role-leadership-development-organizational-culture-
seth-chancy>.
19