Hospitality Consumer Behavior

This presentation explores the different cultural, social, personal, and psychological factors that influence consumer behavior in the hospitality industry. It also discusses how consumer trends are changing due to the impact of digital technology. References are provided for further reading.

Hospitality consumer behavior

 Introduction
 Different cultural, social, personal and psychological factors that influence consumer behaviour
 Consumer trends are changing due to the impact of digital technology
 References
Table of contents

The consumer behavior is a term which is affiliated to
human behaviour and utilized by it for generating an
increase and offering efficaciousness of the goods and all
their services offered. Basically it assists in maximizing
the amount of sales of business concern in the company
by specifically setting some goals and objectives.
Introduction

Consumer behaviour can be defined as the as procedure of action, people and organisations which are
affiliated to and are related with paying, disposal and utilisation of the goods and services that offers
mental, emotional and social reaction of the consumers to the company which create effect upon the
qualities of the commodities and services of the company.
Different cultural, social, personal and psychological factors that influence consumer
behaviour

Here are some of the diverse components which influence the target audiences and attitudes are explained
as below :
 Personal factors- There are different component which are consist in the company like age, income,
occupation, monetary circumstances, living standard and character etc.
 Psychological factor-It is the component which basically incorporate the behaviour of the individual.
 Cultural factor- It is the factor which maneuvers an important role in finding out as well as fulfilling
the needs and wants of the consumers.
 Social factor- There are the factors which are segmented into reference team, family, occupation and
position.
Continue….

There have been various changes occurred in the
technology in recent time as this assist in
modifying the manner of travelling, Now a days
individuals can book the ticket with online mode
and make cancellation as per the convenience.
Consumer trend are changing due to impact of technology

There are some impacts which are defined and under:
 Digital innovation- With the help of digital technology, it has been integrate that digital technology is
and essential aspect which devise great impact in modifying the face of travel and Tourism.
 Changing lifestyle of individual- As it has been clear that living standard of the people has been
modified due to the maximisation in the income of them. This assist consumers for devising better
determination for accomplishing goals and aims.
Continue…

 Ghose, A. and Todri, V., 2015. Towards a digital attribution model: Measuring the impact of display
advertising on online consumer behavior. Available at SSRN 2672090.
 Rana, J. and Paul, J., 2017. Consumer behavior and purchase intention for organic food: A review and
research agenda. Journal of Retailing and Consumer Services. 38. pp.157-165.
 Daugherty, T., Hoffman, E. and Kennedy, K., 2016. Research in reverse: Ad testing using an inductive
consumer neuroscience approach. Journal of Business Research. 69(8). pp.3168-3176.
References

Thank you