Unit 19: Hospitality Consumer Behaviour and Insight

Hospitality consumer behavior and insight

 Introduction
 Distinct factors influencing consumer behavior
 Ways in which consumer trends are changing
 References
Table of contents

Consumer behavior is termed as a study that include manner in which consumer made decision related to
buying a product and service. There are different types of factors that a customer undertake in order to
make decision related to purchasing service and product. In this presentation there are different types of
factors that influence attitude and behavior of consumer. In addition to this, ways in which trends of
customer keeps on changing due to impact of technology is being included in this presentation.
INTRDUCTION

Consumer behavior is termed as a process in which an individual make decision related to buy
commodities. This decision-making process mainly get influenced by different types of elements
namely cultural, social, personal and psychological. It is essential for marketers of Four Season
London to effectively analyze all these factors as to identify decision-making process of customers in
order to further influence them to buy products and service:
 Cultural factors
 Social factors
 Personal factors
Distinct factors influencing consumer behaviour

As per according to the dynamic change in technology, it is essential for organisation to undertake
advantage of digital technology as to satisfy customers in well defined manner. Mentioned below there
are some factors that affect Unicorn Grocery which are further required by them to effectively
understand:
 Aspects resulting in changing customer trends
 Focusing towards customer care: With the help of digital technology, Unicorn Grocery can
effectively able to serve their customers. This will also aid company to solve issues of problems via
email and organisation websites. This further increase positive image of company in marketplace that
allow them to influence customers towards organisational offerings.
Ways in which consumer trends are changing

 Maintaining electronic relationships: With the formative assistance of digital technology
organization can effectively able to penetrate mind-set of customers towards organizational products
and services. There are different types of facilitates that Four Season London can provide to their
customers such as online payment modes and departure time on systematic centralized database.
Continue….

References
Ashman, R., Solomon, M.R. and Wolny, J., 2015. An old model for a new age: Consumer decision making
in participatory digital culture. Journal of Customer Behaviour, 14(2), pp.127-146.
Banerjee, S.B., 2017. Corporate environmentalism and the greening of strategic marketing: Implications for
marketing theory and practice. In Greener Marketing (pp. 16-40). Routledge.

Thank you