Hospitality Consumer Behavior and Insight

Hospitality Consumer Behavior
and Insight

• Introduction
• Factors that influence consumer behavior and attitudes within a
hospitality context
• How consumer trends are changing due to the impact of digital
technology
• Conclusion
• References
Table of contents

Hospitality sector is a leading service industry that offers wide range facilities
such food and drink service, lodging, theme parks, event planning,
transportation and more. This sector includes restaurants, hotels and bars
through which different types of services is being provided to customers.
Consumer focus is an essential element of the success of hospitality industry.
This sector major contributes in job opportunities to individual on direct and
indirect basis. Present report has been conducted on, Four Seasons Hotels and
Resorts which is operating its business functioning in hospitality sector and
was founded in the year 1961.
INTRODUCTION

Consumer behavior is defined as a procedure that facilitate consumers to buy services or products in a
systematic manner. It has been evaluated that customer decision-making process is significantly
affected by various forms of factors such as psychological, cultural, personal and social. Marketers of
Four Season London is required to have proper and effective understanding of all the elements that are
affecting consumer decision-making. It will allow them to assure more competitiveness and
profitability.
• Cultural Factors
• Social Factors
• Personal Factors
Factors that influence consumer behavior and attitudes within a
hospitality context