Roles and Responsibilities of Marketing Function in Cadbury

Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Key roles and responsibilities of marketing function........................................................3
P2 Role and responsibilities of marketing function with other organisational context..........5
TASK 2............................................................................................................................................7
P3 Comparison between marketing mix of two different organisation..................................7
TASK4.............................................................................................................................................9
P4 Formulation and evaluation of a basic marketing plan for respective organisation..........9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The term marketing can be defined as a set of activities that is undertaken by an
organisation for promoting selling, buying and manufacturing of products or service according to
market conditions. Marketing includes selling, delivering and advertising of organisation
products and services to deliver better products and consumers. The main role of marketing is to
formulate an effective market mix that is used for draw the buyer and consumer attraction
towards organisation product or service (Baack, Harris and Baack, 2013). Moreover, this
assignment is written from perspective of Cadbury that is a UK based multi-national organisation
and it is operating and performing their business in confectionery industry. The headquarters of
Cadbury is established in London, United Kingdom from where authorities operate its marketing
function for obtaining better position in market. Further, the report highlights on responsibilities,
roles and inter-relation of marketing function with other organisation. Comparison of marketing
mix of Cadbury with other rival organisation will also focus in this report.
TASK 1
P1 Key roles and responsibilities of marketing function
The term marketing refers to a procedure that creates interest of individuals among the
service and products of organisation. This also provides different benefit to organisation such as
to increase sale of company products. Moreover, marketing concept leads management to take
effective decisions that favour organisational products in market. Some of them are mention as
below:
 Production concept- The term production concept is one of the oldest marketing
orientations that favour organisational products and service which are easily available
and highly affordable (Baker and Saren, 2016). Cadbury is implementing production
concept for manufacturing its oldest chocolate at large level.
 Product concept- The product concept leads the consumer to favour different products
which offer high quality through implementing innovation in organisational products and
services. Cadbury is using product concept to design product according to customer
demand in order to enter into market.
 Selling concept- Selling concept undertakes the idea that organisation products will not
buy by consumers at high level. This also refers consumers or management must focus on