Marketing Essentials (Part 1)

Marketing Essentials
(Part 1)

Table of Content
 Introduction
 P1. Key roles and responsibilities of marketing function.
 P2. Interrelationship of marketing unit with different department of organisations
 Conclusion
 References

Introduction
 Marketing is one of the essential functions of a business. It is seen that all the business
organisations use marketing function to attract customers towards their organisation as
well as it helps to enhance the sales of the organisation (Chaffey and Smith, 2017).
 In this report Cadbury is taken in consideration to study the marketing function used by
the organisation.
 In this report there is discussion related to the roles and responsibilities of marketing
function in an organisation. It is also analyse that marketing function has interrelationship
with all the functions of business.