Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
P1. Key roles and responsibilities of marketing function.......................................................1
M1 Analyse the role & responsibilities of marketing with regards to marketing environment..3
P2. Roles and responsibilities of marketing in relation to wider organisational context.......3
M2 Makes a analysis of significance of interrelationship between marketing & other
functional units.......................................................................................................................4
P3. Ways in which 2 organisations apply marketing mix to marketing planning process for
achieving corporate objectives...............................................................................................4
M3 Evaluation of various tactics applied in a organisation for demonstrating how business
objectives are achieved...........................................................................................................6
P4. Marketing Plan for the launch of a new product at market place....................................6
M4 Produce a detailed evidence based marketing plan for organisation.............................12
D2 Design a strategic marketing plan applying use of 7 P for achievement of overall
marketing objectives.............................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is termed as the initiatives and efforts that are being undertaken by an
organisation with an aim to ensure healthy relationship with consumers as well as profitability.
By doing this business activity entity also aim towards making individuals aware about services
and products that are sold by organisations within marketplace (Abedi and Abedini, 2017).
Marketing is thus turn out be a route way that increase entity existing level of sales and revenues.
By indulging in marketing activities organisation aim towards meeting needs and demand of
customers as per according to their preference aim gain their loyalty subsequently. Through this,
organisation effectively succeeds in building loyal consumer base those who are not willing
towards to shift alternative brand.
Present report is conducted as to take an insight about marketing practices and activities
with Marks and Spencer. A major British multinational retailing organisation operate their
service while being headquartered in London, United Kingdom. Company was founded in the
year 1884 and offer their service worldwide. In this report formative discussions has been made
on, roles and responsibilities of marketing function. Along with this, report include marketing
mix application application to marketing planning process. Lastly, marketing plan is being
covered in this report as to launch new product within marketplace.
P1. Key roles and responsibilities of marketing function
Marketing is defined as a accumulation of process that aim towards development,
awareness and transmission of services and products that are being sold by organisation within
marketplace (Okumus and Cetin, 2018). By undertaking use of effective marketing practices
application organisation can effectively able to build its goodwill within marketplace.
Roles and responsibilties of marketing function
Marketing hold different roles as well as responsibilities within organisational workplace
structure and play primary role within business functioning that effectively stimulate
organisation to develop positive relationship with numerous stakeholders of entity. Another role
of marketing is to undertake promotional strategies with the help of which organisation can
develop its image in positive manner within marketplace. Marketing benefit entity to make
significant boost in their existing sales level. In relation with Marks and Spencer, marketing act
as prominent factor that play various roles as well responsibilities that are being defined below:
1