Roles and Responsibilities of Marketing Function

Marketing Essentials
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Contents
INTRODUCTION...........................................................................................................................3
TASK 1...........................................................................................................................................3
P1 Essential roles and responsibilities of marketing function..............................................3
M1 Analysis of roles as well as responsibilities of marketing in context to marketing
environment............................................................................................................................5
P2 Roles and responsibilities of marketing associated with wider organisational context....6
M2 Analysis of importance of interrelationship among marketing and other departments of an
organisation............................................................................................................................7
TASK 2............................................................................................................................................7
P3 Marketing Mix ..................................................................................................................7
M3 Evaluation of various Strategies adopt by a company to show how objectives can be
attained.................................................................................................................................10
TASK 3..........................................................................................................................................10
P4 Marketing plan for the respective organisation...............................................................10
M4 Produce a detailed evidence based marketing plan for company..................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
.......................................................................................................................................................16
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INTRODUCTION
Marketing is termed as a procedure of creating awareness & promotion of products &
service offered in market by a company. In addition to this, it is a way of enhancing sales and
attain competitive advantage at marketplace. Marketing consist different functions like selling,
advertisement, promotion, free distribution and so on. In an easier term, it is selling a product as
well as service to the target market (Perreault, 2018). For examining different concepts and
aspects of marketing, Cadbury is chosen as a base company. The company was established in
year 1842 & its headquarter is situated at London, Uk. The company offer wide variety of
products such as biscuits, chocolates, cookies, desserts and many more. One of the main reason
of its success is its market presence as Cadbury products is easily available at every supermarket
and local shops. The present report will discuss various roles as well as responsibilities of
functions of marketing. Along with this, there is discussion about interrelationship among
different departments of an organisation. Furthermore, there is contrast and comparison of
marketing mix between Cadbury and other competitive organisation. Later, a marketing plan is
developed that assist an entity to enhance its sales and profitability leads and to achieve
objectives within given time frame.
TASK 1
P1 Essential roles and responsibilities of marketing function
Marketing is defined as a procedure of selling goods and service to target market in a
proper manner. Along with this, it is identifying opportunities in market which has positive
impact on sales as well as profitability of a organisation. It is determine that marketing assist in
gaining insight about market trends & customer needs that is required to be fulfilled in order to
attain success and growth as well. One of the main function of marketing is to satisfy customers
and develop a good brand image at marketplace.
Marketing concept is termed as a belief which states that needs of customer is required to
be analysed first in order to take better decision and to gain positive results. Customer are the
success key of an organisation and to maintain them as a loyal customer, it is important to fulfil
their needs. Marketing concept mainly consist of five concepts that help an entity to achieve best
results and to earn higher profits as well.
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 Production concept : This concept states that customers in market purchase those
products as well as services that is easily available to them and at reasonable price. In
case of Cadbury, this concept is used by company that help in enhancing their sales and
profitability in an effective manner. Product concept : According to this concept, it is determine customers like to buy those
products and services that consist of better features, quality and performance as well
(Pooler, 2018). With reference to Cadbury, it help company to make continuous
improvements and offer innovative and quality products at marketplace which in turn
help in attaining competitive advantage at marketplace. Selling concepts : This concept shows that customers purchase those goods and services
that is highly promoted in market and set in the mind of customers. Cadbury promotes its
product by using attractive advertisement that help in creating awareness and enhance
sales of company. Marketing concept : Marketing concept states that it is important for an entity to fulfil
the requirements of customer so that they can retain for longer time period.. It help
Cadbury to develop a positive brand image & strengthen market position in an
appropriate way. Social marketing concept : One of the most important factor for company is to offer
those product and services that is easily acceptable and improve living standard of
people prevailing in society. In relation to Cadbury, it can use this method by developing
CSR strategies in an effective manner.
Roles and responsibilities of marketing function:
There are several roles & responsibilities perform by marketing function of an entity in
order to enhance sales and earn higher profit margin. It is essential for higher authorities to clear
each and ever responsibility to marketing staff members so that they can execute activities
related with marketing in a proper manner. The marketing activities is mainly implement by
companies for targeting right and potential customers. The roles and responsibilities of
marketing in context to respective organisation is given below:
 Identifying customer requirements: one of the major role play by marketing
department is analysing requirements of customer in an appropriate manner. Along with
this, it is analysed that fulfilling such requirements aid company to remain for long-term
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