Roles and Responsibilities of Marketing Function in Cadbury

Marketing Essentials
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Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1 Explanation of key roles & responsibilities of marketing function........................................4
M1 Analyse roles as well as responsibilities of marketing in relation of marketing environment
.....................................................................................................................................................6
P2 Explanation of how roles & responsibilities of marketing associate to wider context of
organisation..................................................................................................................................6
M2 Examine the importance of interrelationship among marketing & other function of
company.......................................................................................................................................7
D1 Critical evaluation of key factors of marketing function & how it interrelated with other
organisational functions...............................................................................................................7
TASK 2............................................................................................................................................8
P3 Compare ways in which various business entities apply to marketing mix to marketing
planning procedure to attain objectives.......................................................................................8
M3 Assess different strategies & tactics applied by company to demonstrate how business
goals have been attained............................................................................................................10
TASK 3..........................................................................................................................................10
P4 Develop & evaluate marketing plan for respective organisation.........................................10
M4 Develop a detailed, coherent evidence-based marketing plan for company.......................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Marketing plays an important role in every organisation as it assist in creating awareness of
product and service offered by the company. It is basically a way to enhance saes as well as
profitability of business entity by using different promotional tools such as advertising, sales
promotion, direct selling. Online marketing and many more. It also help company to gain an
understanding about customer requirements that can be fulfil by company in order to attain
competitive advantage at marketplace (Abbate, 2017). For gaining knowledge about different
marketing concepts and aspects, Cadbury is taken into consideration. It is a Confectionary
organisation which was formed in the year 1842 and its head office is located in London, United
Kingdom. It has presence in more than 14 countries as it offer broad variety of products that is
chocolates, biscuits, cookies and so on. The products of Cadbury is easily available and is
available in various ranges which is one of the reason of leading at marketplace. The roles as
well as responsibilities of marketing function is cover in the report. In addition to this, how
marketing function is interrelated with other departments of company is described in context to
respective organisation. Moreover, comparison and contrast of marketing mix among Cadbury
and its competitor is elaborated in a proper manner. In the last, a marketing plan is developed
that assist in reviewing mission and vision and also attainment of marketing objectives within
given time period.
TASK 1
P1 Explanation of key roles & responsibilities of marketing function
Marketing is one of the most important function in every organisation as it promote goods
as well as services developed and offered by company in an attractive and effective manner
which has positive influence on sales as well as profitability of business entity. It is mainly the
procedure of selling products or service to the target & potential customer prevailing at
marketplace. One of the most significant function of marketing is it assist in analysing customer
requirements and trends which in turn help in fulfilling needs of customer ad retain them for
longer time period (Brychkov and Domegan, 2017). It also help in developing positive brand
image and fight with the competitors exist in marketplace.
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In relation to a concept, marketing is defined as a belied that states requirements of
customer should be first identified for taking better decision and gaining positive outcome as
well. It is determined that customers are one of the key that an organisation have in order to gain
growth and success within market. Marketing concept involves five elements which assist in
gaining best results and in earning higher profits. These are given below:
Production concept: This concept suggest that customer buy those products and prefer to
consumer those goods as well as services which is easily and conveniently available to them at
an affordable pricing. With reference to Cadbury. Such concept assist in raising the level of sales
as well as profitability in an appropriate manner.
Product concept: As per product concept, it is analyse that purchase decision of customer
is mainly depend on factors such as quality, features and performance at marketplace. In context
to Cadbury, it assist in making continuous improvement & offer innovative products that in turn
help in achieving competitive edge at marketplace.
Selling concept: According to this concept, customers buy products which is highly
promoted within market & has positive image at marketplace. In relation to Cadbury, it promote
products in an attractive manner which help in developing awareness & enhancing brand image
at marketplace.
Marketing Concept: This concept state that it is significant for an organisation to satisfy
customer requirements so that they can gain higher growth and success at marketplace (Cooper,
2020). It also assist Cadbury to satisfy its customer and retain them for longer time period which
has positive influence on market performance and share as well.
Social marketing concept: It is significant for an organisation to offer those goods as well
as services which is easily acceptable and upgrade living standard of people within the societies.
If it is talking about Cadbury, it make use of such concept by conducting CSR activities in an
appropriate and best manner.
Roles & responsibilities of marketing function:
There are different roles as well as responsibilities perform by marketing function with an
aim to improve sales & profitability level of company. It is significant for managers to make
employees clear about their roles & responsibilities so that activities is executed in a timely an
effective manner. It is determined that marketing activities is basically executed by business
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