Marketing Roles and Responsibilities

Unit 2: Marketing
Essentials

Table of Content
INTRODUCTION
Key roles and responsibilities of marketing function
Interrelationship of marketing and other functional
departments
CONCLUSION
REFERENCES

Introduction
Marketing is defined as promoting company’s products and services at various marketing and
promotion channels all across the globe.
This report is based on the case study of Unilever Company in respect to its promotional activities.
Company is involved selling consumer goods all across the globe.
Unilever Company is a brand of Lever Brothers Branch.
Company was initiated in the year 1929.
Headquarter of the company is located in London, United Kingdom.
Lever Brothers and Margarine are the predecessor of the Unilever Company.
In this report different aspects related to the marketing of company would be assessed and
analysed.

Key roles and responsibilities of marketing function
Increase sales of company
Marketing functions play huge role in increasing the sales potential of company.
The aim behind the marketing of company is to attract the potential customers of
company towards the products of company.
Marketing of company play huge role in influencing the buying decision of
customers in such a way that potential buyers of company can agree to buy
company’s products.
Enhance growth potential of organisation
Role of marketing function in company also extended to enhance the growth
rate of company.
Growth is denoted the increase in sales of company and profitability of
company.
How much the organisation could increase its profit percentage denoted as the
growth rate of company.