Roles and Responsibilities of Marketing Function - Desklib

Marketing Essential

Table of Content
INTRODUCTION
Roles and Responsibilities of marketing function
Inter relationship of marketing and other functional departments
Current and Future trend
Overview of marketing process
CONCLUSION
REFERENCES

INTRODUCTION
 This presentation has emphasised over various roles and responsibilities of
marketing functions of Unilever Company.
 Inter relationship of marketing department with other department would
also provide in detail.

Role and responsibilities of marketing function
Improve brand value of company
 This is the responsibility of the marketing function to improve the
brand value of company in market.
 Brand value put a huge impact over the sales of company as it
attracts the target customers available in the market to convince
the buying decision of customer.
 Unilever Company contains an effective brand value which also
create a positive impact over its customers in respect to when they
make the purchase decision making to buy company’s products.
 In case of upper economic background people brand value play a
huge role in purchase decision making of such customer group.