Marketing Essentials

Marketing Essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Part 1................................................................................................................................................3
Part 2................................................................................................................................................3
LO2..................................................................................................................................................3
P3 Marketing Mix........................................................................................................................3
LO3..................................................................................................................................................4
P4 Sostac Model for Apple Inc....................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is process of influencing sells behaviours of employees for the product or
services. In other word. Currently, most of the companies are investing huge funds in marketing
functioning so that they can make their brand more demanding in the business market so that
each customer tempts to buy their branded product only. Marketing is not only considered
essential part of advertisement but also create pressure on competitors. With the different
marketing functions, company earns high economic benefits and augment market share within
defines timeframes.
However, there is a great example of Apple Inc. and Dell which have implemented
different roles and responsibilities in it’s business in order to maintain brand functioning in the
business market.
Part 1
(Covered in ppt.)
Part 2
LO2
P3 Marketing Mix

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