Comparison of Two Companies on Basis of Marketing Mix

UNIT 2: MARKETING
ESSNETIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 2............................................................................................................................................3
Comparison of two companies on basis of marketing mix.........................................................3
Detailed marketing plan for M&M chocolate company.............................................................7
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is being defined as the activity or action of business in order to promote and
sell the product and services of the company within the highly competitive market. Currently the
competition is at its peak and it is very essential for the companies to have a good and effective
marketing strategies. The present report is based on company M & M Chocolate Company and
this candy was originated in US in 1941 and is the flagship product of Mars Wringly
confectionery division of Mars. The present study will outline the comparison of two companies
on the basis of the marketing mix. Further in the end, the marketing plan will be devised in order
to improve the performance of the company.
TASK 2
Comparison of two companies on basis of marketing mix
Marketing mix is being defined as the set of action which the company takes in order to
promote the brand within the market (Martin, 2017). The marketing mix relating to the company
is very important to be decided in proper and effective manner and for this it is essential to
decide for marketing mix in correct manner.
Element of marketing mix M & M Chocolate Company Cadbury
Product M & M is a popular colour
flavoured candy and is
favourite among the children.
The product range of M & M
Chocolate Company involves
different dark chocolates,
white and milk chocolate nuts
filled with peanut and almonds
including different flavours
such as coconut, cherries,
pineapple, cinnamon and
many other different flavours.
The product range of Cadbury
involves a lot of wide range of
chocolates, candies, milk
chocolates and many other
ranges of candies and gums
like Bourneville, Pretzel, dairy
milk, fruit and nut and many
others (Syam and Kaul, 2021).
Price The pricing strategy of the
company is penetration
On the other side, Cadbury is
the company which makes the

pricing method. The major
reason pertaining to the fact is
that under this pricing method
the price are first set at low
and as the market is captured
the price are slightly increased
(Kolencik, 2020).
use of competitive pricing
strategy which means that first
the company analyses the
prices of other competitors and
then sets their own prices. This
analysis of other competitors
assists the company in
analysing the fact that what is
going on in the company and
how they can beat the
competition.
Place It is the place with help of the
product or service is being
provided to the consumers.
For this M & M makes use of
both physical store method
and online mode of selling
method to sell their candies
and other chocolates and
products. This is majorly
because of the reason that with
help of physical stores the
company is able to capture
that type of consumer group
ho does not have access to
online shopping (Pedersen,
2021). On the other side, with
help of the online platform the
company is able to attract that
consumer group who have no
time of going out and shop for
In case of Cadbury as well the
company makes use of the
combination of the online and
physical store presences. The
reason behind selection of
combination of both is that
this assists in covering and
attracting a large number of
consumers towards the
company and its product.