Marketing Essentials

This presentation covers the concept of marketing, the marketing mix, and case studies of Easy Jet and Toyota. It explores the importance of marketing in business success and provides insights into effective marketing strategies.

Marketing Essentials

Contents
 Introduction
 Activity 1- Marketing mix of Easy Jet
 Activity 2- Marketing mix of Toyota
 Conclusion
 References

Introduction
The concept of the marketing was contracted which gave importance
to buying and selling activities within the preview of marketing.
Marketing starts with the determining consumer wants and ends with
satisfy those wants. The marketing is the crucial concept in the
business which helps in selling and promoting the product or service
for accomplishing competitiveness from the competitors. It increases
sales and profit, planning and decision-making of the organization.

Marketing mix
The marketing mix refers to a tool
or set of actions that is used by the
business for achieving the
marketing objective in the target
market. The marketing mix is the
mixture of 4p’s involving product,
price, place and promotion. The
three elements are also included
people, process and physical
evidence which are also known as
7Ps of marketing mix.

About Easy Jet
Easy Jet it is a British
multinational airline group
operating domestic and
international schedule service
more than 1000 routes over 30
countries. The airline headquarter
is located at London Luton
airport. It was established in 1995
by John Barton. The current CEO
is Johan Lundgren. It is a parent
company of Easy Group. It is a
low-cost airline group listed on
London stock exchange.

Marketing mix of Easy Jet
 Product- Easy jet offers comfortable services and safe air travel
options at economic charges to the large number of passengers. It has
immense network connectivity of airport which captures a large
market share by providing premium customer service.
 Price- It makes the use of competitive pricing strategy as it is a low
cost airline. With the modernization the cost is reduced of fuel and
aircraft maintenance cost which provides convenience to the
customers. To stay competitive premium services are offered at
lower rate.

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 Place- Easy Jet has an excellent website design which makes the
customers attractive helps in checking prices, booking of tickets. It is
connected globally to the customers by adopting new technologies
and innovations continuously. The design of website involves
foreign language for attracting more customers.
 Promotion- Easy Jet has partnership with numerous travels and
tourist website for increasing customer base which acts as a medium
of marketing. With special discounts customized emails are sent
regular to the customers for encouraging company to provide
premium service.

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 People- The cabin crew and pilots are very professional and friendly
of Easy Jet as they have been given extensive training and
recruitment programs for making themselves prepared for jobs. It
employees over 15000 people. The employees are professional in
handling customer relationship management by identifying the
changing needs of customers.
 Process- Through customer service Easy Jet integrates offline and
online mediums which identify the area of services for improvement
so that complete and satisfied experience can be delivered to the
customers.

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 Physical evidence- The physical evidence of the Easy Jet is
pleasant, user friendly having recognizable logo with nice color and
design. The administrative cost is reduced of the Easy Jet and gained
sustainability by providing online booking of the flights to the
passengers.

About Toyota
The Toyota is multinational
Japanese automotive
manufacturing company in
Japan. The company headquarter
is situated in Toyota, Aichi,
Japan. It was founded in 28
August, 1937 by Kiichiro
Toyoda. The products provided
are automobiles, luxury and
commercial vehicles, engines,
robots etc. the services are
banking, leasing and financing
serving area to worldwide.

Marketing mix of Toyota
 Product- The products in which Toyota deals are automobiles,
Lexus automobiles, accessories, welcab series, spare parts and
marine products. It provides efficient with high quality vehicles.
 Price- It sells affordable, comfortable and fuel-efficient vehicles by
offering comfort and luxury. The people’s purchasing power is
reflected. For entering into a market the company makes the clear
understanding by determining the product and pricing they want to
sell. The majority of buyers wish to buy cheaper models.

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 Place- The cars are distributed through dealerships. Retailers are also
considered as part of the company as they mostly buy and sell
accessories and spare parts. In dealership majority auto sales happen.
 Promotion – The Toyota is highly recognized brand in terms of
promotion which goes all out and wins. The company constantly
devises and executes various promotional strategies for product sell.
For promoting product it makes the use of ‘Toyota messages’.

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 People- The people are the essential factor for the company running.
The company makes huge investment in the training and
development of workforce for developing talent. It provides great
salary to employees but the working environment is challenging as
the employees are forced to solve the company problems by thinking
and creating solutions.
 Process- It uses the lean manufacturing approach for managing the
waste. The company is conflicting from the people and ideas that
waste he material, time and other resources. Various company stop
celebrating their success after achieving dominance but Toyota has a
different mindset that states for working excellent today need
working tomorrow even better for more success and growth.

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 Physical evidence- The Toyota has three overlapping ellipses logo.
It is a symbol of merging Toyota product with the heart of customers.
The logo of the company represents the commitment of
technological advancement and opportunities. The Toyota has a great
logo which different the products from the other brand and make
clear in the mind of consumers.

Conclusion
The conclusion from the study has been made that the marketing is
essential part or function in the company for its success and
performance by leading high growth. The marketing mix is done of
two organizations of Toyota and Easy Jet. Both offers different
products and services to the customers by studying thoroughly the
market research.

References
 Antoniades and et.al., 2019. Presidential Candidates' Popularity and
Voter Loyalty in the Age of Social Media. Society, 56(5), pp.445-
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 Brooks, E.C., 2017. Lions, and Bottles, and Teats, Oh My!—Legal
Analysis.
 Hair Jr and et.al., 2019. Factors versus composites: guidelines for
choosing the right structural equation modeling method. Project
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 Kumar and et.al., 2019. Exploring destination psychological
ownership among tourists: Antecedents and outcomes. Journal of
Hospitality and Tourism Management, 39, pp.30-39.
 Mathaba and et.al., 2017. Customer satisfaction levels, store loyalty
and perceived important store attributes among sportswear apparel
shoppers in Soweto. The Retail and Marketing Review, 13(2), pp.15-
27.

Thank You