This presentation covers the concept of marketing, the marketing mix, and case studies of Easy Jet and Toyota. It explores the importance of marketing in business success and provides insights into effective marketing strategies.
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Marketing Essentials
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Contents Introduction Activity 1- Marketing mix of Easy Jet Activity 2- Marketing mix of Toyota Conclusion References
Introduction The concept of the marketing was contracted which gave importance to buying and selling activities within the preview of marketing. Marketing starts with the determining consumer wants and ends with satisfy those wants. The marketing is the crucial concept in the business which helps in selling and promoting the product or service for accomplishing competitiveness from the competitors. It increases sales and profit, planning and decision-making of the organization.
Marketing mix The marketing mix refers to a tool or set of actions that is used by the businessforachievingthe marketing objective in the target market. The marketing mix is the mixture of 4p’s involving product, price, place and promotion. The three elements are also included people,processandphysical evidence which are also known as 7Ps of marketing mix.
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About Easy Jet EasyJetitisaBritish multinationalairlinegroup operatingdomesticand internationalscheduleservice more than 1000 routes over 30 countries. The airline headquarter islocatedatLondonLuton airport. It was established in 1995 by John Barton. The current CEO is Johan Lundgren. It is a parent company of Easy Group. It is a low-cost airline group listed on London stock exchange.
Marketing mix of Easy Jet Product-Easy jetoffers comfortable services and safe air travel options at economic charges to the large number of passengers. It has immense network connectivity of airport which captures a large market share by providing premium customer service. Price-It makes the use of competitive pricing strategy as it is a low cost airline.With the modernization the cost is reduced of fuel and aircraftmaintenancecostwhichprovidesconveniencetothe customers. To stay competitive premium services are offered at lower rate.
Continue… Place-Easy Jet has an excellent website design which makes the customers attractive helps in checking prices, booking of tickets. It is connected globally to the customers by adopting new technologies andinnovationscontinuously.Thedesignofwebsiteinvolves foreign language for attracting more customers. Promotion- Easy Jet has partnership with numerous travels and tourist website for increasing customer base which acts as a medium of marketing. With special discounts customized emails are sent regulartothecustomersforencouragingcompanytoprovide premium service.
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Continue… People-The cabin crew and pilots are very professional and friendly ofEasyJetastheyhavebeengivenextensivetrainingand recruitment programs for making themselves prepared for jobs. It employees over 15000 people. The employees are professional in handlingcustomerrelationshipmanagementbyidentifyingthe changing needs of customers. Process-Through customer service Easy Jet integrates offline and online mediums which identify the area of services for improvement so that complete and satisfied experience can be delivered to the customers.
Continue… Physicalevidence-ThephysicalevidenceoftheEasyJetis pleasant, user friendly having recognizable logo with nice color and design. The administrative cost is reduced of the Easy Jet and gained sustainability by providing online booking of the flights to the passengers.
About Toyota TheToyotaismultinational Japaneseautomotive manufacturingcompanyin Japan. The company headquarter issituatedinToyota,Aichi, Japan.Itwasfoundedin28 August,1937byKiichiro Toyoda. The products provided areautomobiles,luxuryand commercialvehicles,engines, robotsetc.theservicesare banking, leasing and financing serving area to worldwide.
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Marketing mix of Toyota Product-The products in which Toyota deals are automobiles, Lexusautomobiles,accessories,welcabseries,sparepartsand marine products. It provides efficient with high quality vehicles. Price-It sells affordable, comfortable and fuel-efficient vehicles by offering comfort and luxury. The people’s purchasing power is reflected. For entering into a market the company makes the clear understanding by determining the product and pricing they want to sell. The majority of buyers wish to buy cheaper models.
Continue… Place-The cars are distributed through dealerships. Retailers are also considered as part of the company as they mostly buy and sell accessories and spare parts. In dealership majority auto sales happen. Promotion– The Toyota is highly recognized brand in terms of promotion which goes all out and wins. The company constantly devises and executes various promotional strategies for product sell. For promoting product it makes the use of ‘Toyota messages’.
Continue… People-The people are the essential factor for the company running. Thecompanymakeshugeinvestmentinthetrainingand development of workforce for developing talent. It provides great salary to employees but the working environment is challenging as the employees are forced to solve the company problems by thinking and creating solutions. Process-It uses the lean manufacturing approach for managing the waste.The company is conflicting from the people and ideas that waste he material, time and other resources. Various company stop celebrating their success after achieving dominance but Toyota has a differentmindsetthatstatesforworkingexcellenttodayneed working tomorrow even better for more success and growth.
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Continue… Physical evidence-The Toyota has three overlapping ellipses logo. It is a symbol of merging Toyota product with the heart of customers. Thelogoofthecompanyrepresentsthecommitmentof technological advancement and opportunities. The Toyota has a great logo which different the products from the other brand and make clear in the mind of consumers.
Conclusion The conclusion from the study has been made that the marketing is essentialpartorfunctioninthecompanyforitssuccessand performance by leading high growth. The marketing mix is done of two organizations of Toyota and Easy Jet. Both offers different products and services to the customers by studying thoroughly the market research.
References Antoniades and et.al., 2019. Presidential Candidates' Popularity and Voter Loyalty in the Age of Social Media.Society,56(5), pp.445- 452. Brooks, E.C., 2017. Lions, and Bottles, and Teats, Oh My!—Legal Analysis. Hair Jr and et.al.,2019. Factors versus composites: guidelines for choosingtherightstructuralequationmodelingmethod.Project Management Journal,50(6), pp.619-624. Kumarandet.al.,2019.Exploringdestinationpsychological ownership among tourists: Antecedents and outcomes.Journal of Hospitality and Tourism Management,39, pp.30-39. Mathaba and et.al., 2017. Customer satisfaction levels, store loyalty and perceived important store attributes among sportswear apparel shoppers in Soweto.The Retail and Marketing Review,13(2), pp.15- 27.
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