Human Resource Management in ASDA

UNIT 3 - HUMAN
RESOURCE
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Introduction to chosen organization............................................................................................3
Purpose of HR function...............................................................................................................3
Approach to HRM practice.........................................................................................................4
Inclusion of case study examples................................................................................................8
PART 2............................................................................................................................................8
Job description for position of marketing manager.....................................................................8
Person specification....................................................................................................................9
Job offer letter...........................................................................................................................10
Evaluation of process and rationale for conducting appropriate HR practices.........................10
Approach and effectiveness of employee relation and employee engagement.........................10
Key aspect of employment legislation......................................................................................11
Evaluation of employee relation and employment legislation towards inform decision making
...................................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Human resource management (HRM) refers to a practice through which company
manages its employees. It involves different practices like recruitment, selection, training,
performance management, exit interview and all other activities related to the management of
people. The present report is based on ASDA which deals in retail products or services. The
current study will provide deeper insight about company’s mission, purpose and objectives.
Further, it will shed light on the purpose as well as HR functions along with different HRM
practices and its effectiveness. Further, the study will highlight job description and person
specification relating to post of marketing manager. In the end the report will outline different
employment legislation and its impact over HRM decision making.
PART 1
Introduction to chosen organization
ASDA is a company which was founded in the year 1949 by J. W. Hindell and Noel
Stockdale. This is a British chain of supermarket headquartered in Leeds, England in UK and
deals in fresh groceries, clothing, home accessories, insurance and many others.
Mission- The mission of ASDA is to become the best value retailer in Britain which
exceed the need and expectation of consumers.
Purpose- The main purpose behind establishment of company is to provides customers
with quality products or services at affordable prices.
Objective
 To offer products high in quality and low in cost to attract large number of consumers
towards the business.
 To increase the number of fresh product which is being sold loose from box and to reduce
packaging of product is another major objective of ASDA.
Purpose of HR function
HR function is a very crucial element in business without which no other department or
function can be effectively managed. The reason underlying this fact is that without a human
resource no work can be accomplished (Human resource management (HRM), 2021). It is very
clear that purpose of HR is to effectively fill the vacant position in the company. Another
purpose of HR function is to keep employees within organization happy and satisfied so that they

remain within company for a longer time. The key roles and functions of HR within ASDA are
as follows-
 Recruiting and selecting- This is the most important function played by HR of ASDA as
if candidates will not be recruited and selected in proper manner then this will affect
working (Delery and Roumpi, 2017). Hence, it is major responsibility of HR of ASDA to
recruit potential candidate who is well competent to work in company.
 Performance management- This is another major function of HR of ASDA in which
they analyse performance of employees and motivates them to work in more effective
manner. This increases motivation level of employees and they work in more effective
and efficient manner.
 Conflict management- Under this function of HR, the human resource of ASDA need to
manage conflict among the employees. This is particularly due to the reason that if there
is any conflict among employees then the HR is responsible in solving that issue.
Approach to HRM practice
There are different types of practices which HRM function need to perform in proper and
successful management of company.
Strength and weakness of different approaches to recruitment and selection
Recruitment
Approach of recruitment Advantage Disadvantage
Internal recruitment- this is a
type of approach for recruiting
employees in company from
existing workforce present in
company only.
The main advantage to ASDA
in using internal recruitment is
that this will save time of
company as recruitment need
to be done from existing
employees only.
In addition to this another
benefit is that this does not
involve any cost like
advertisement, contracting
with employment agency and
others.
Limited choice for recruitment
is the major limitation of
internal recruitment. This is
pertaining to the fact that there
is only limited option from
which selection need to be
done (The advantages and
disadvantages of internal
recruitment, 2021).
Another drawback is that this
recruitment may cause
resentment or dissatisfaction