Diversity and Impact of Global Events

This presentation explores the diversity of the global events industry and evaluates the value, impacts, and legacy of global events on the environment. It focuses on the case study of Edinburgh Festival and Brazil Olympics. The presentation also discusses the factors influencing the events industry globally and critical evaluation of key factors. Additionally, it examines the management strategies used in organizing global events and their impact. Overall, it provides insights into the importance and impact of global events.

Global Events

Table of Contents
 Introduction
 Diversity of global events industry
 Factors influencing events industry globally
 Evaluation of key factors
 Critical evaluation of key factors
 Value, Impacts and Legacy of global events
 Management strategies
 Critical evaluation of specific management strategies
 Critical assessment of impact of global events
 Conclusion
 References

Introduction
Global Events are the programmes which are held for a specific
duration of time and have a wide reach in different countries of the
world. These events are quite effective in reaching to a mass range
of audience. For this presentation, Edinburgh Festival and Brazil
Olympics have been chosen. Both were global events which
appealed to mass range of audience. In this presentation, specific
analysis will be made on exploring the diversity of global events
industry. Additionally, focus will be made specifically on the
evaluation of value, legacy and impact of events on environment in
the presentation.

Diversity of global events industry
There are different types of events which can be organized by the
event managers. These are explained as follows-
According to the content-
Social and family- These events can be for society as well as for
the family also. In social events generally the focus is on the
factors affecting the society.
Cultural and business- In cultural events the focus is on
ensuring that the culture of the society is given appropriate
importance.

Continued...
Sporting events- These events are held for the purpose of
ensuring that sports are given proper importance.
Music festival- In these events, the focus is specifically put on
music of different forms.

Continued...
According to the size-
Local events- These events are held at a local level in the society
and therefore ensure that they can fulfil the objective of
fulfilling needs and requirements of local people.
Mega events- These events are held at a larger scale in the
society and thus make sure that they have a higher coverage
area than the local events.

Continued...
Major events- These events are held at a level in which a
coverage of a larger area is done. Their coverage area is more
than the mega events.
Hallmark events- These events can be fairs, expositions, cultural
and sporting events. These events are of international status
and can be held either regularly or on a one-off basis.

Continued...
The Global Events Industry is quite a diverse one and its
diversity ensures that the events are held in a proper manner. The
structure of this industry is as follows-
 By Type- The global events industry can be segmented on
the basis of different types of events which are held across
the world.
 By Revenue Source- The global events industry can also be
segmented on the basis of different types of revenues.
 By organizer- The global events industry can be segmented
on the basis of the organizer who is organizing these events.

Continued...
 By Age Group- The global events industry can also be
segmented on the basis of the age group of the people who
will attend the event.
 By Region- The global events industry can be segmented on
the basis of the region where they are being held.

Continued...
Role of events in society-
 Influencing the people- Global events have a role of
influencing the people in the society which can ensure that
their choices are influenced.
 To raise awareness among the people- Global events have
a role in making sure that the awareness among the various
people can be raised highly effectively.

Continued...
Process of organizing events by event management industry-
Identifying the nature of event- It is important for the event
management teams that they are able to identify the nature of
event which they are planning to organize because the
preparations will be made accordingly.
Determining the budget- It is also crucial to determine a
particular budget for the event. Therefore by determining the
budget the event management teams will be able to ensure that
they are able to organize the event in the right manner.

Continued...
Marketing and promotion of the event- It is important for the
event management companies that they are able to ensure that
the marketing and promotion of the event can be done in the
right manner. In this way the event can be organized in the right
manner.
Organizing the event- For the event management companies it
is crucial that all the other relevant factors are considered and
therefore the event is organized in the right manner to make it a
success.

Continued...
Structure of the events chosen-
Edinburgh Festival- According to content, this event can be
considered as cultural because in it art of different forms are
displayed effectively. According to size, this event can be
considered as a mega event because its coverage area is quite
large.

Continued...
There will be the presence of following in the event-
Music dance band- Its presence is essential in Edinburgh
Festival because it will provide much required entertainment
services to the various types of people who attend this event.
Spectators- Their presence is quite important in Edinburgh
Festival because they are the ones who will contribute towards
the success of the event.

Continued...
Paramedics- Their presence is important in Edinburgh Festival
because of the requirement of medical facilities in the event in
case of medical requirements.
Police- The presence of Police is required in Edinburgh Festival
is required so that security arrangements can be handled in a
much better manner.
Organizers- The presence of Organizers is needed in Edinburgh
Festival is essential because in this way the festival can be
organized in the right way.

Continued...
Sponsors- The presence of Sponsors is essential in Edinburgh
Festival so that the sponsorship amount can be used in the right
way in the event.

Continued...
Brazil Olympics- According to content, this event is a sporting
event because in it different sports were played. According to
size, it is a major event because it had a coverage all over the
world.

Continued...
There will be presence of following in the event-
Music dance band- Their presence is important in Brazil
Olympics because there is a requirement of entertainment at
such a large sporting event.
Spectators- Their presence is crucial in Brazil Olympics because
they are the ones who will make this sporting event successful.
Paramedics- Their presence is important in Brazil Olympics
because there may be a requirement for medical facilities at
such a big sporting event.

Continued...
Police- Their presence is important in Brazil Olympics because
the security arrangements at such a big sporting event have to
be very good.
Organizers- Their presence is important in Brazil Olympics
because in this way such a big sporting event can be organized
in the right manner.
Sponsors- Their presence is crucial in Brazil Olympics because
in this way a big sporting event can be handled successfully.

Factors influencing events industry globally
Various types of factors can create an impact on the events
industry globally. These factors can be explained as follows-
 Growth and Emergence of Events industry- The events
industry has grown and emerged significantly and therefore this
is a factor which has created an influence and affected it.
 Value and Contribution of events to the global economy-
The events industry has a lot of value and contribution to make
to the global economy.
 Demand and motivation of different types of events- The
events industry has a specific demand and motivation due to
which various events are held.

Continued...
Thus due to the impact put in by these factors the event industry is
influenced. Thus the events have to be held according after taking
into consideration these factors and assessing the impact which
they will put on the hosting of a big global event. Edinburgh
Festival and Brazil Olympics have been held after the organizers
analysed the specific impact which these factors have put on them.
This has ensured that these events are held successfully.

Evaluation of key factors
The different types of key factors have played an important role in
shaping the events industry in the right manner. Therefore this has
also impacted the way the various types of events are held. Thus, in
this way a major impact has been put on the way Edinburgh
Festival and Rio Olympics were hosted. Therefore it can be said
that these key factors are important and should be considered by
the event management companies when they host a specific event
in the future. Thus in this way it will ensure that the events are held
successfully.

Critical evaluation of key factors
The factors which have influenced the events industry have are
important to be considered because they play a specific role in the
society. Thus these factors have created an impact on Edinburgh
Festival and Rio Olympics also. Therefore, In this way the
organisers of such events have to make sure that the future events
are held in the right manner after taking these type of factors into
due consideration. Thus this will be quite helpful in achieving the
specific goals and objectives through the hosting of such events in
the future effectively and efficiently.

Value, Impacts and Legacy of global events
Edinburgh Festival- This festival
is the largest arts festival which is
held every year in Edinburgh,
Scotland, United Kingdom. There
is an open access for this festival
which means that there is no
selection committee and therefore
anyone can participate in this event
putting any type of performance.

Continued...
Brazil Olympics- The Olympics
were held in Brazil in the year 2016
in Rio de Janeiro. Multiple games
were played as a part of the
Olympics with so many participants
from various countries taking a part
in it. Therefore, these games were
held successfully and received a
good response from all over the
world.

Continued...
Edinburgh Festival-
Physical and Environmental-
Positive Impact- The positive impact of the festival was that it
raised the overall level of consciousness for the environment in the
people.
Negative Impact- The negative impact of the festival was that due
to he hosting of the event environment was also impacted
negatively.

Continued...
Social and Cultural-
Positive Impact- The positive impact of the festival was that it
enhanced the level of awareness among the people for the society
and culture among the people.
Negative Impact- The negative impact of the festival was that it
affected society and culture as a wrong message was sent to the
society.

Continued...
Political and Tourism-
Positive Impact- The positive impact of
the festival was that it portrayed a positive
political image of various countries. Also
the tourism of different countries boosted
due to the event.
Negative Impact- The negative impact of
the festival was that it gave a wrong
message regarding the art adopted in
some countries. Thus the tourism of these
countries was also affected.

Continued...
Economical-
Positive Impact- The positive impact of the festival was that it
boosted the economy of different countries in the world. Thus in
this way it created a lot of benefit for these countries.
Negative Impact- The negative impact of the festival was that it
impacted the economy of U.K. because of the higher cost of
organizing it. Therefore in this way it impacted the economy of the
country.

Continued...
Brazil Olympics-
Physical and Environmental-
Positive impact- The positive impact of Olympics was that due to it
awareness for the environment was increased among the people and
also it promoted environment-friendly games.
Negative impact- The negative impact of Olympics was that due to
it environment was also impacted in a negative manner because of
the increase in waste.

Continued...
Social and Cultural-
Positive impact- The positive impact of Olympics was that
because of it people got to know about the society and culture of
different countries in the world.
Negative impact- The negative impact of Olympics was that due
to it the image of the society and culture of certain countries was
also negatively portrayed.

Continued...
Political and Tourism-
Positive impact- The positive impact of
Olympics was that because of it political
image of Brazil was enhanced. Also it
boosted the tourism of the country.
Negative impact- The negative impact of
Olympics was that due to it a wrong image
of Brazil was also portrayed which put a
negative impact on it politically. Also the
tourism of the country was negatively
affected due to it.

Continued...
Economical-
Positive impact- The positive impact of Olympics was that it
boosted the economy of Brazil by enhancing the income sources
for it.
Negative impact- The negative impact of Olympics was that it
created a negative impact on the economy of Brazil because of the
increase in the costs of hosting it.

Management strategies
These strategies are explained as follows-
 Corporate Environmental Model- This model is used in
order to find out the impact which is created due to carbon
footprint.
 Balanced Scorecard- This is a tool which is used by the
organizations so that they are able to monitor the activities in
a highly effective manner the consequences which arise from
them.

Critical evaluation of specific management
strategies
Management strategies like Corporate Environmental Model and
Balanced Scorecard was used by the organizers of Edinburgh
Festival and Brazil Olympics so that the managers were able to
ensure that the events were hosted successfully. Thus in this way
the event managers ensured that the both of these events were held
successfully and they were able to achieve their specific goals and
objectives.

Critical assessment of impact of global events
The use of right strategies was made by the event organisers of
Edinburgh Festival and Brazil Olympics which helped them in
hosting the events successfully. In this way the managers were able
to ensure that the use of these strategies was made correctly which
enabled them to achieve the different types of goals and
objectives.

Conclusion
From the above presentation, it can be concluded that Global
Events are organized in order to attract the attention of audience all
over the world. There is a particular diversity in the Global Events
industry. There are various types of factors which create an impact
on this industry. There is a value, impact and legacy of the Global
Events. Different types of management strategies can be used in
order to support responsible event development.

References
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