Unit 32 - Business Strategy

Business Strategy

Content
• Introduction
 Application of the range of theories, concept and models
• Conclusion
• References

INTRODUCTION
Business strategy is the combination of various plans
which company indent to implement in order to achieve
their objectives. Business strategy of an organisation is
developed enhance the productivity and sustainability in that
organisation.

Application Of The Range Of Theories,
Concept And Models
The models which are used above regarding the analysis of
external and internal environment includes PESTLE, porter
five forces and VRIO. PESTLE analysis help in determination
of the conditions present in nation that further analysed
towards the perspective of an organisation as opportunities and
threats.

Porter's generic strategies
This is an effective strategy that explains how an
organisation pursues competitive benefit across its
selected market scope. There are mainly four generic
strategies which are cost leadership, differentiation and
focus.

Bowman strategy clock
This is the effective model that will help an organisation in
determination of the direction which is best suited in
accordance to the selected strategy. This includes the
evaluation of different directions in respect to the various
alternative strategies in determination of the one which will
be most fruitful in nature and have have maximum benefits
to an organisation in future.

Conclusion
It has been concluded from the above report that role of strategy
within an organisation is must towards attainment of success in
market. The perfect strategy will be developed after carrying
the effective analysis of external business environment and
internal operations of an organisation.

References
Ahmad, W., Mishra, A.V. and Daly, K.J., 2018. Financial connectedness of
BRICS and global sovereign bond markets. Emerging Markets Review.
37. pp.1-16.
Ardley, B. and McIntosh, E., 2019. Business strategy and business
environment: The impact of virtual communities on value creation.
Strategic Change. 28(5). pp.325-331.
Bovolenta, L., 2019. The evolution of the concept of sustainable competitive
advantage (Doctoral dissertation).

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