Business Strategy for an Educational consultancy firm

In this assignment we will discuss about business strategy and below are the summaries point:- Assignment title: Business Strategy for an Educational Consultancy Firm Format: Formal strategy plan and report using 1.5 spacing and font size 12 with headings, justified alignment, and Harvard referencing system. Learning outcomes: Analyze macro and internal environment, evaluate Porter's Five Forces model, and apply models for strategic direction. Scenario involves producing a macro environmental analysis and growth management plan for a selected organization from a list of options.

Unit 32: Business Strategy
Assessment Brief
Student Name/ID
Number
Unit Number and Title
32 Business Strategy
Academic Year 2022-2023
Unit Tutor Kanwar Muhammad Ali
Assignment Title Business Strategy for an Educational consultancy firm.
Issue Date
Submission Date
IV Name & Date
Submission Format
The submission is in the form of a formal strategy plan and report. This should be written in a
concise, formal business style using 1.5 spacing and font size 12. You are required to make
use of headings, paragraphs and subsections as appropriate and ensure that the report is
justified aligned. All work must be supported with research and referenced using the Harvard
referencing system. Please also provide a bibliography using the Harvard referencing system.
The major number of references should be of the years 2017 onwards. The recommended
word limit is 3,500–4,000 words, although you will not be penalised for exceeding the total
word limit.
• Font Style and Size: Use A4 page size, 12 point Arial or Times New Roman font with
1.5 line spacing.
• Header and Footer: You should insert headers and footers to your report, this makes
it more presentable. The header could contain assignment title, whereas the footer
could contain the page numbers.
• Using Footnotes: References and citation should be given in the footnotes, preferably
following Harvard Style Referencing.
• Your assignment should be word-processed and should not exceed 6500 words in
length (or 25 pages). Exhibits / appendices are outside this limit
• Pages should be numbered (bottom right-hand corner)
• Spell-check the document and read thoroughly for grammatical errors.

Unit Learning Outcomes
LO1 Analyse the impact and influence which the macro environment has on an organisation
and its business strategies.
LO2 Assess an organisation’s internal environment and capabilities.
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a
given market sector.
LO4 Apply models, theories and concepts to assist with the understanding and interpretation
of strategic directions available to an organisation.
Assignment Brief and Guidance
Scenario
Learner has been appointed as Corporate Strategy manager by a well-known
organisation. You are required to produce a Organisational Business strategy which
could be used in an operational, tactical or strategic role for organisation through
knowledge and understanding of different theories and models for growth and
development.
You have been asked to produce a macro environmental analysis and strategic
growth management plan based on the use of recognised internal and external
analytical tools.
As a part of this assignment, you need to select one organization from the list given
below. You are required to discuss your selected organization strategy appropriate
for its growth.
To successfully complete this assignment, you need to demonstrate usage and
implementation of various theories and concepts.
Organisation List:
- Apple Co
- Microsoft
- PSO
- FedEx
- Carrefour

The formal report will be comprised of the following parts.
- Define mission and objectives for your selected organization, further
what business strategy is adopted. Identify and implement appropriate
frameworks macro environment factors that impact and influence on
your selected organization (e.g. SWOT, PESTLE). After applying PESTLE,
you need to critically analyse macro environment to determine that how
your selected organisation make strategic management decisions as well
as interpret information and data applying environmental and
competitive analysis to produce key strategic decisions for your selected
organisation
(P1, M1, D1)
- What are strategic capabilities of your selected organizations and key
component of strategic capabilities? Analyse your selected organization
internal capabilities using RBV and VRIO/VRIN framework and
benchmarking strategic capabilities. Critically analyze the internal
environment to assess strengths and weaknesses of an organization’s
internal capabilities, structure and skill set and interpret information and
data applying environmental and competitive analysis to produce key
strategic decisions for your selected organisation.
(P2, M2, D2)
- Using porter 5 forces model conduct competitive analysis of your selected
organization. Using Ansoff matrix identify where your organization currently
stand and devise a strategy how it can improve its competitive position. Also,
critically devise appropriate strategies to improve competitive edge and
market position based on the outcomes using Ansoff matrix model.

(P3, M3, D3)
- What are the various strategic choices available to your selected
organization? Apply porter’s generic strategies i.e. cost and price
leadership strategy, differentiation strategy, focus strategy to your
selected organization. Critically, produce a strategic management
plan using tables and practical data that has tangible and tactical
strategic priorities and objectives towards selected organsiation.
(P4, M4, D4)
Plagiarism and collusion:
Any act of plagiarism and collusion will be seriously dealt with according to the Edexcel
plagiarism policy. Basically, plagiarism occurs when excerpts, ideas, passages taken
from other sources are not properly acknowledged and referenced both in the body of
the text and in reference. It is the learner’s responsibility to ensure that they understand
all Edexcel guidelines with regards to plagiarism and what Edexcel considers to be an
academic offence.
Collusion can be understood as the submission of works produced in collaboration for
an assignment based on the assessment of individual work. It is a severe academic
offence to share a learner’s work with others who submit a part or the whole of it as
their own work. The College has mechanisms in place to detect plagiarism and
collusion.
Learners must sign the declaration on the front of the assignment submission
form.
Key Dates
- Submission Deadline:
- Students who would not have received any prior formative feedback on
completed assignments may receive such feedback until
- Learners will receive formative feedback on completed assignments only once.
Late Submission and Resubmission:

- Lecturers would not accept any assignment unless an extenuating circumstances
form has been filled in and duly authorised by a member of staff.
- Students will receive the feedback form and guidance from the lecturer to
improve in the areas of their weaknesses on their first submission. Please note
that assignments can be re-submitted only once. A resubmitted assignment will
be awarded a failed grade should it not meet the required pass grade marks and
results in retaking the module.
- Please note that a resubmitted assignment will earn a maximum pass grade
should it sufficiently meet the required criteria
Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO1 Analyse the impact and influence which the macro
environment has on an organisation and its business
strategies.
LO1, LO2, LO3 & LO4
D1 Critique and interpret
information and data applying
environmental and competitive
analysis to produce a set of valid
strategic directions, objectives and
tactical actions.
P1 Applying appropriate
frameworks analyse the
impact and influence of the
macro environment on a
given organisation and its
strategies.
M1 Critically analyse the
macro environment to
determine and inform
strategic management
decisions.
LO2 Assess an organisation’s internal environment and
capabilities
P2 Analyse the internal
environment and
capabilities of a given
organisation using
appropriate frameworks.
M2 Critically evaluate the
internal environment to assess
strengths and weaknesses of
an organisation’s internal
capabilities, structure and skill
set.
LO3 Evaluate and apply the outcomes of an analysis using
Porter’s Five Forces model to a given market sector
P3 Applying Porter’s Five
Forces model evaluate the
competitive forces of a given
market sector for an
organisation.
M3 Devise appropriate
strategies to improve
competitive edge and market
position based on the
outcomes.
LO4 Apply models, theories and concepts to assist with the
understanding and interpretation of strategic directions
available to an organisation
P4 Applying a range of
theories, concepts and
models, interpret and devise
M4 Produce a strategic
management plan that has
tangible and tactical strategic
priorities and objectives.
LO1, LO2, LO3 & LO4
D1 Critique and interpret
information and data
applying environmental
and competitive analysis to
produce a set of valid
strategic directions,
objectives and tactical
actions.

strategic planning for a given
organisation.