Business Strategy for British Airways

This assignment focuses on the business strategy of British Airways, analyzing its internal and external environment, assessing its strengths and weaknesses, and applying strategic frameworks for decision making. It explores the impact of macro environment on the airline industry, identifies internal abilities and environment using VRIO framework and value chain analysis, and applies Porter's five forces model for evaluating competitive forces. The assignment also discusses the range of theories, concepts, and models for strategic planning and provides recommendations for the airline's strategic management plan.