Business Strategy: Impact of Macro Environment and Internal Capabilities

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Applying the appropriate frameworks analyse that impact and influence of the macro
environment on a given organisation and its strategies..........................................................3
Analyse the internal environment and their capabilities of a given organisation using
appropriate frameworks..........................................................................................................6
Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector
for an organisation..................................................................................................................8
Applying a range of theories, concepts and models, interpret and devise strategic planning for
a given organisation..............................................................................................................10
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13

INTRODUCTION
Business strategy refers to the condition where actions and decision of the company is
decided on the basis of the business goal and strategies which are pre-planned by the company.
Business strategy defines the steps from which the business can run easily achieve their targets
from hiring a candidate to resource management everything covers under this portion. For this
assignment the chosen company is Uber an American company, founded in march ,2009.
Headquarter in San Francisco, California, United States. The main work is offering vehicle on
hire, Food Deliver, Package delivery, Couriers and Freight transportation. This assignment
includes the impact and influence which the macro environment used by the PESTEL analysis
and Stakeholders matrix (Anthony and Majid, 2016). Which has on the the respected company
and its business strategies. And internal environment and capabilities of the organisation which is
shown by the SWOT and McKinsey and VRIO models. Furthermore it evaluate the outcomes of
the strategies follow by porter's five models which is applicable on the given markets and in last
applying different models, theories and concepts which assist with an understanding and
interpretation of the strategies available to the organisation.
MAIN BODY
Applying the appropriate frameworks analyse that impact and influence of the macro
environment on a given organisation and its strategies
There are various external factors which may impact and influence the decision and
strategy planning of the UBER. But before knowing the external factors of the company, the
company's Vision, Mission, and objectives must be clear and straight forward for achieving the
business future growth. The external strategies which are explained below are PESTEL analysis
and stakeholders matrix (Bhattacharyya and Verma 2019).
UBER's Mission, Vision and Objectives
Mission: To provide the transportation as reliable as running water, everywhere for every
single person in the country. For completion of the mission following steps have to be taken by
the company:
 Improvement of the lives: Uber know their unprecedented challenges that they are going
to face in accomplishing the mission of the company. To overcome this issue the

company is promote right technology advancement along with the good partnership
companies to promote the image of the company.
 Everywhere for everyone: For accomplishing this statement the company have to
diversify their services like by road transportation, airways and many more.
Vision: They explore the opportunities by setting the world in the moving capability. It
says that all the levels which influence the company not only in the transportation niche but also
other sectors which affect the life process of the company (Dobni and Sand, 2018). It derives the
two components:
 Exploring opportunities: They have to diversify their services in order to get the more
market share in the market. Uber provides the services like reach before time,
convenience of the customers booking and a lot to more.
 Setting world in the motion: Reliability is become the trademark of the company, as
since the establishment of the company they never fail in satisfying their customers
either in security prospects and reaching them in the given time etc.
Objectives: the main objective is to build globally and live locally, making them as the
customers needs, make them different from the other's competitors in the market. They always
values the ideas of the hierarchy and always support the big bold bets.
Definition and meaning of strategy
It is defined as the set of general direction for the company and component of the strategy
are helpful in making the desired objectives of the company. Strategies are the result of the
detailed strategic planning of the company.
Furthermore it is the combination of the mission, vision, and values of the company and
the main motive of the strengths are maximise the profit of the own company and minimise the
strength of the competitors (Madsen and Walker, 2015).
Different strategic planning techniques
In the market there are lots of technique which is used for the macro environment which
analysis the impact within the company includes Stakeholders analysis and Environmental
analysis. Which are explained below in detail:
Stakeholder Matrix: It is the project management tool used to analysed a project of
shareholders which examine the interest of the shareholders according to their interest and
power. In the Uber the stakeholders are the CEO, managers , customers, riders, drivers, investors