Business Strategy: Theories, Models, and Concepts

Business strategy

INTRODUCTION
 Business strategy means the combination of the decision taken and the actions which are
performed by the business to achieve its goals and establish its strong position in the
competitive world.
 In this report TESCO considered as the organisation. This company was founded in 1919
by Jack Cohen and is the biggest grocery retailer in UK dealing with diversified range of
products and market.
 This presentation is about the business strategy where in various types of strategies can be
used in operational, tactical or strategic role in the organisation and gain knowledge about
the theories, models and concepts which supports the working of the organisation.

Range of theories, concept and models for strategies
planning of organisation
Strategies planning is a process of documentation of company objectives,
mission, vision and values, action plan and long term goals to be
achieved by company. Various theories, concept and models for
strategies planning of organisation are as follows:
 Cost and price leadership strategies: In such concept company
planned to gain competitive advantages by reducing cost and price of
products and services to attract large numbers of customers. Thus,
such company provide qualitative product at reasonable rate to
differentiate itself from other competitors in the industry.