Business Strategies of John Lewis Partnership: A Case Study

Business
Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1............................................................................................................................................1
TASK 2............................................................................................................................................4
P2............................................................................................................................................4
TASK 3............................................................................................................................................7
P3............................................................................................................................................7
TASK 4............................................................................................................................................8
P4 ...........................................................................................................................................8
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................14

INTRODUCTION
Business strategies is considered as a combination of competitive action as well as moves
which a business used to attract customers for successfully attainment of organisation goal.
Through this management able to get proper guideline that how business unit can carried out
their practices for attaining desire objective (Acquaah, 2013). There are numbers of benefits gain
by a firm when they develop business strategy such as they get clear objective, get better
understanding of current business activities and many more. Organisation selected for this report
is John Lewis Partnership that is one of the famous Public limited firm who operates its business
in retail sector and this company is introduced by John Spendan Lewis at 1929 in London,
United Kingdom. Respective organization serve numbers of products range related to clothing,
watches, beds and beddings, cosmetics, giftware, jewellery, food products, furniture,
housewares, financial services and so on (Amran and et. al., 2016). The aim of developing this
report is to understand about business strategies by implementing different models or
frameworks. Report will include different frameworks for understanding macro environment,
inside situation as well as capabilities. Moreover, this report also consider Porter’s five forces
analysis in order to assess competitive forces and this will consider different theories, concepts
as well as models in order to interpreting for developing strategic plan.
TASK 1
P1
Introduction about the company
John Lewis Partnership is a retail firm which offer huge product's range related to cloths,
watches, jewellery, giftware, audio visual computing, beds as well as beddings, services of
finance as well as many others. Respective company have their head office in London, United
kingdom (WHO WE ARE, 2019). They operate their business at world wide location as well as
their targeted customers are all age men, women and kids.
Mission
Mission of respective firm is provide quality, satisfied and worthwhile services to their
members so that they can make them happy as well as satisfy. They also want to serve best as
well as quality retail services to its potential customers for enhancing their probability and
sustainability.
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Vision
Vision of John Lewis Partnership is to do all its enterprise operations in proper way
according to industry democracy at which staffs share profit, knowledgeable and power. Through
this they want to motivate employees as well as to encourage them for accomplishing its
activities in effectual as well as successful way for enhancing profitability with market value.
Objective
The main objective of respective firm is to create enough profit so that they sustain in
marketplace for long time by conducting their trading operations and practices (Barberá and et.
al., 2012). Along with this they also want to distribute their profitability to its staffs because
through that they feel motivated as well as encouraged that help in achieving their desire goal.
John Lewis partnership PESTEL analysis:
Political factors:
John Lewis is entering into the rising market that is UK part of the European Union. In
UK, competitors can easily take entry without any kind of limit or limitations. United Kingdom
legal bodies by deciding the decrease in the corporate tax from 30 to 28% respective step helps
to organisation in increasing their profit in near future. As per the governance indicators the UK
is one of most successful in terms of the application regarding rule of law, control of corruption
and effectiveness in quality control that proved beneficial for John Lewis in effectively operating
the business activities in order to gain desirable outcomes. Positive impact: With the decrease in corporate taxation in the UK economy pace
towards enhancement of their profitability which directly contributes in the sustainability
in marketplace (Bharadwaj and et. al., 2013). Flexibility in taxation helps to organisation
such as low import and export rates enables in overall development of organisation. With
the help of law and control over corruption activities respective organisation can be able
to operate their business activities by enhancing motivation of their employees.
 Negative impact: Due to the no restrictions on entry in UK marketplace enhance the no.
of competitors in the marketplace. Respective action enhance the bargaining power of
consumers that negatively influence profitability of organisation.
Economic factors:
In economic factor is one of the most important factor which directly influence on the
business works and activities. In economic factors considered factors like taxation rates,
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