Unit 32 Business Strategy

Business Strategy

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Critical analyse of macro environment to determine and understand strategic management
decisions.................................................................................................................................3
TASK 2............................................................................................................................................7
P2 Evaluation of organisational capabilities and internal environment of organisation through
utilising appropriate framework.............................................................................................7
TASK 3............................................................................................................................................9
P3 Implement of Porter’s five force model for evaluate competitive force in market sector of
organisation............................................................................................................................9
TASK 4..........................................................................................................................................10
P4 Implement of different models, concept and theories for interpret of strategic planning10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Business strategy is explained as an effective course of action that aids an entrepreneur
for accomplishing specific set of business goals and objectives through designing a set of
decisions. Business strategy refers to the plan that leads management to obtain top position in
market by formulating an effective plan which undertakes all essential aspects either such as
business environment either it is internal or external. This report is written from perspective of
Marks & Spencer which is a UK based retailer and manufacture of clothes, home products and
food items. It was founded in the year, 1884 in the Leeds, UK and currently the headquarters of
organisation is situated in London (Yuliansyah, Rammal and Rose, 2016). Moreover, report
highlights on impact and influence of macro environment on business and its strategies. Micro
environment will also be included in this report. In the last, report also focused on different
models, theories and concept for devise strategic planning of organisation.
TASK 1
P1 Critical analyse of macro environment to determine and understand strategic management
decisions
Vision- The main vision of organisation is to become global leader of retail and clothes
industry by developing strategy as per international level.
Mission- Mission of company is to capture overall market of Europe by providing good
quality of products. So it is easy to enter into global market by enhancing company goodwill
through capturing large local customer base.
Objectives- In context of M&S, the main objective of organisation is to attain large market
share in clothing as well as food sector by amending company strategy according to existing
environment conditions.
Strategy is defined as an effective action that is undertaken by manager, supervisor and other
top authorities of business (Yuliansyah, Gurd and Mohamed, 2017). So all efforts of workforce
and its employees are directed towards accomplishment of organisation in managing work as per
areas that leads in making advantage over rivals that in terms of sales and revenues.

Achievement of more sales and profits that makes goals and objectives that making different
strategy that concerned company for allowing strategic direction.
Different techniques of strategic planning
 Benchmarking- It is also defined as comparing and it is also defined as a metrics that
makes a competitor and entire industry under which organisation is operating. By this,
Marks & Spencer also acknowledge its market position through compare company
performance with market leaders.
 Business analysis- With analysis of all business and there operational as well as
functional that makes its activities in an appropriate way. Marks & Spencer also
acknowledge company strength and weakness that makes strategic decisions for attaining
expected outcomes.
Framework to understand macro environment
Stakeholder analysis
The term stakeholder analysis refers to a procedure that is used in identifying individuals
that can impact on organisation for performance of organisation to initiate company project
(Yoffie and Cusumano, 2015). This also analysis the benefits of M&S in grouping stakeholders
as per interest, level of participation to understand project in proper manner.
Step 1- To determine all stakeholders through recording there work on a list or computer
programme that make management to analyse potential stakeholders for company. Sales
department, executive staff, suppliers etc. for formulate of effective strategy.
Step 2- With list of all important stakeholders, organisation also manage them in right
manner to work in an organised manner such as interest, level of participation and influence of
individuals. It is divided into four parts that are mention as follow:
 High power, high interest- Stakeholders are directly related with strategy of Marks &
Spencer and influence business activity of organisation to perform all functions in an
organised manner by utilising their power and interest.
 High power, low interest- These stakeholders influence working of organisation but not
show more interest in company activities and actions.
 Low power, low interest- In context of these stakeholders, organisations are required to
generate information so projects of M&S not generates problem for company.