Impact of Macro Environment on Organization

UNIT 32

Table of Contents
INTRODUCTION.......................................................................................................................................4
P1) Discuss impact of macro environment over organization with the help of appropriate framework.4
M1) Analyze macro environment in order to determine and inform decision........................................7
TASK 2.......................................................................................................................................................7
P2. Analyse the internal environment and capabilities of UBER..............................................................7
M2) Evaluate internal environment to determine strengths, weakness of internal capabilities,
structure of an organization..................................................................................................................10
TASK 3.....................................................................................................................................................10
P3) Porters five forces model................................................................................................................10
M3) Develop appropriate strategies for improving competitive edge and market position on the basis
of outcomes...........................................................................................................................................12
TASK 4.....................................................................................................................................................12
P4) Develop strategic planning through different theories...................................................................12
M4) Devise a strategic plan having strategic priorities and objectives..................................................14
CONCLUSION.........................................................................................................................................15
REFRENCES............................................................................................................................................16

INTRODUCTION
Business strategies are a crucial activity of business in which several strategies are
prepared in order to attain predefined objectives. These strategies are essential and prepare in
order to provide higher competitive advantage to company (Trevisan, 2016). In addition,
strategies are also helpful in performing several activities and operations of organization so that
predefined objectives can be achieved. Here, strategies are the combination of ample of tactics
which are prepare to meet with future uncertainties. In the current report, UBER has been taken
into consideration that is well known company of service industry. It is headquartered in United
States and was founded in 2009. It provides ample of services such as food delivery, ride hailing
and freight transportation. The current report, provides an overview regarding different strategies
that are being used by company. It comprise different models such as PESTLE, Porter’s five
forces and more in order to undertake external analysis of organization. Further, internal analysis
with the help of relevant models such as Mickensy 7 s, SWOT analysis has been also discussed
in the following report. Lastly, it includes appropriate models, theories to formulate strategic
plan to attain growth and success in stipulated period of time.
P1) Discuss impact of macro environment over organization with the help of appropriate
framework
It is analyzed that macro environment put a great impact on business and its performance.
There are ample of factors are included in macro environment that are related to outside
environment and significantly influence productivity and profitability of company (Wahyuni,
Fahada. and Atmaja, 2019). However, external environment is crucial but cannot be controlled
by managers. So, they are required to prepare effective strategies in order to sustain in market for
longer duration. For this purpose, there are different models are used such as PESTLE, Ansoff
Matrix. These models are discussed as under:
PESTLE Analysis
It is a model which includes ample of factors related to outside environment of business.
Here, through study of this model helps managers to prepare effective strategies so that they can
meet with uncertainties in an effective manner. In addition, PESTLE analysis includes several
factors that are given as under: