Communication Models and Methods in Business

This presentation discusses communication models and methods used in business organizations. It covers topics such as different communication models, communication systems, various communication methods, technologies used for communication, principles of effective communication, and barriers to effective communication. The presentation provides insights into how effective communication can foster good working relationships and improve the efficiency of employees.

Unit 3.26 Communication
Skills for Business
TASK 1

Content
■ Introduction
■ Description about communication models along with the system that are used in
business.
■ Describe all communication methods used in organisation.
■ Technologies is used for different types of communication
■ Principles of effective communication.
■ Explain barriers of effective communication
■ Conclusion
■ References

Introduction
Communication can be defined as a way to process pass the information from one person to
another person with the help of any medium. In an individual it is considered as the most
significant skill that needs to be present as it build confidence and gives strength to
effectively present their view to opposite person. In a business it is the most required skill in
all subordinate of company for influencing the consumers and to pass all information
clearly all members. The following report is based on communication skill in business and
cover discussion about different models of communication along with system that are used
in company.

Description about communication models along with
the system that are used in business.
Communication models-
Shannon and Weaver: It is a mathematical theory of communication that states that a human
communication can be divided into 6 key factors, i.e. sender, receiver, encoder, decoder, channel and
noise. This is a liner communication model that provides an idea how message is transfer and received
by sender.
■sender
■Encoder
■Channel
■Noise
■Decoder
■Receiver

Continued….
David Berlo’s SMRC model: This model explains the way of communication in simple
manner and the acronym SMRC stands for sender, message, channel and the receiver
■ Sender:
■ Message:
■ Channel:
■ Receiver:

Communication system-
Optical communication system: In a communication process, system are that part which encodes
and decodes the message. In optical communication system it contain transmitter that encodes
message into optical signals, also a channel that brings the signals to the destination
Radio communication system: The radio communication needs both transmitting and receiving
equipments and that be radio transmitter and a transmitting antenna that is installed while
message are transmitted.
Duplex communication system: Duplex communication is a point to point communication that is
calm by two or more parties that carries out communication with each other in both direction.

Describe all communication methods used in organisation.
■ Verbal- It refers to a face to face communication over telephone, via skype or zoom etc.
in context of business organisation it need to be in formal manner. This is the process
when people are engage with the other in speaking.
■ Non-verbal- It includes the expression, eye contact, hand movement of an individual
while speaking with other. While engaging toward this, it is important to pay attention
towards words and non-verbal communication as it leaves effective impression on
audience.

Continued….
■ Visual- To create meaning, visual communication is a practice that represent graphically
all the information. There are many type of content in realm of visual communication
and that all includes info graphics, interactive content etc.
■ Written- In this type of communication process message are sending in written form
through letters, reports, telegram, manuals etc.

Benefits of formal and informal communication to business organisation.
■ Electronic: It means the transformation of any single, writing, image, sounds, etc. that are transmitted
by wire, radio, electromagnetic. This is the viable mode of communication within an organisation as it
is not possible to the pass information to all subordinates individually.
■ Formal communication provides clear & reliable information. Also available for future references
within a company. It saves time and the management of company will be under controlled with such
type of communication.
■ Benefits of informal communication is that is bring another way of communication, it improves the
relationship among management and workforce, increase efficiency in cordial environment etc.

Technologies is used for different types of
communication
In modern world there are number of technologies are evolved or generated that makes easy to
pass the information from one individual to another. Some of the technologies are radio, TV,
internet, mobile phone, laptop, cloud technology, hosted services etc. with the help of all these
technologies, it become easy to transfer the information.
Chat feature
Cloud technology
Emailing

Principles of effective communication
■ Clear
■ Concise
■ Concrete
■ Correct
■ Coherent
■ Complete
■ Courteous

Explain barriers of effective communication.
■ Cultural difference and language: In communication it is important to understand the
cultural differences as it creates sometime barriers in effective communication
■ Conflicts in workplace: There are number of reason that may arises the conflicts at
workplace and that may act as bares in effective communication.
■ Lack of transparency and trust: It become difficult to carry out effective communication
when there is lack of trust and transparency.

Conclusion
From above discussed report it has been analysed that effective communication within
business organisation plays significant role as it foster a good working relationship between
management and staff and that improves the moral and working efficiency of employees.

References
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Allen, K.A., Svendsen, G.T., and Arslan, G., 2021. Trust and belonging in individual and
organizational relationships. In Strategic corporate communication in the digital age.
Emerald Publishing Limited.
Sapkota, K.N. and Vander Putten, J., 2018. Social media acceptance and usage by business
communication faculty. Business and Professional Communication Quarterly, 81(3), pp.328-
350.
Eggert, A., Ulaga, W., and Payne, A., 2018. Conceptualizing and communicating value in
business markets: From value in exchange to value in use. Industrial Marketing
Management, 69, pp.80-90.