Communication Models and Methods in Business

Unit 3.26 Communication
Skills for Business

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Describe communication models along with the system that are used in business..........3
1.2 Describe all communication methods used in organisation.............................................5
1.3 Explain how technologies is used for different types of communication in a business
environment............................................................................................................................6
1.4 Principles of effective communication.............................................................................7
1.5 Explain barriers of effective communication...................................................................8
TASK 2............................................................................................................................................8
2.1 Different style and methods of oral communication for different audience....................8
2.2 Present business information orally in formal situation...................................................9
2.3 Responds to question arising from presentation of business information........................9
TASK 3............................................................................................................................................9
3.1 Examples of communication writing (A formal report, a letter, CV, Email, Webpages,
leaflets etc.).............................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Communication can be defined as a way to process pass the information from one person to
another person with the help of any medium. In an individual it is considered as the most
significant skill that needs to be present as it build confidence and gives strength to effectively
present their view to opposite person. In a business it is the most required skill in all subordinate
of company for influencing the consumers and to pass all information clearly all members
(Habib and Mucha, 2018). The following report is based on communication skill in business and
cover discussion about different models of communication along with system that are used in
company, different methods of communication and the explanation about how technologies are
used for different types of communication. Further the principles of effective communication
with barriers will explained. Afterwards, discussion about oral communication is carried out.
Lastly, examples of communication will cover.
TASK 1
1.1 Describe communication models along with the system that are used in business.
Communication models-
Shannon and Weaver: It is a mathematical theory of communication that states that a
human communication can be divided into 6 key factors, i.e. sender, receiver, encoder, decoder,
channel and noise. This is a liner communication model that provides an idea how message is
transfer and received by sender.
In this the initial stage is sender which is an information source. They are the person who
wants to pass information to someone with the help of any medium. In relevance to this there are
number of ways by which it can be transfer such as written, oral or through body language etc.

Encoder is another second stage of this model that can be a machine which converts ideas
into signals by sender for transferring the message to receiver. For instance the word that is said
by an individual to receiver are codes like binary digit or radio waves.
Channel refers to a way that transfer ideas from one person to another person. For
example telephone, internet, electric wires etc. are the example of channels. In face to face,
waves are considered as channel.
Noise is next step, it interrupts message while it’s on the way from sender to receiver.
There are two types of noise internal and external. Internal arises while encoding times and
transfer the wrong information whereas external occur during decoding (Boarcăs, 2017).
Decoder considered as the second last step that is opposite to the encoding. As it converts
binary digit into an understandable language so that receiver can understood. For instance
computer that turns binary packets to pixels on screen.
Receiver is the last step of this model and that is the person whom sender wants to
transfer or pass the message. As per this model it is the last step or end point but it is not as
Feedback is the last that is given by receiver to sender. It can be positive or negative. If receiver
get right message then it will be in favour or positive otherwise it will be negative.
David Berlo’s SMRC model: This model explains the way of communication in simple
manner and the acronym SMRC stands for sender, message, channel and the receiver.
It includes basically four components and that are explained below:
Sender: It is the sources that creates and wish to send the message or pass the information
to receiver. Sources start the communication process as well as it is that person who encodes the