Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

INTRODUCTION
The marketing communication uses different different marketing channels and tools in
combination. A marketing communication channels focus on the any way a business
communicates a message to their desired market. Indirectly companies use the marketing
channels to attract customers, so they can take their services and product. A marketing
communication tool can be annualized from personal selling, advertisement, direct marketing ,
communication, social media and promotion to the public.
This report will cover the cases study of small luxury report which is beach resort in
Florida where they provide varieties of services to their customer like , swimming, food ,
surfing etc. This report will evaluate the different type of marketing channels and how they
service communication objectives to this company (Dudo and Besley., 2016). It will also design
the communication objectives in the context of small luxury resort. This report will provide
and justify for the selection and integration of the communication channels chose. In the end of
this report will cover marketing communication plan for the small luxury report, so they can
meet their marketing objectives for the given hospitality situation in the market where they are
operating their business.
LO1
P1- Types of marketing channels which provide range of communication objectives
There are many marketing channels which are useful for the Hospitality industries to
expand their business sand they can aware customers about their product and their services.
small luxury report is also using the many different channels to take the competitive advantages
in the market, and they can attract the customers. Here are some of the channels which are used
by the small luxury report-
Online Channels (PMS)
A property management system which is the software applications fro the operations of
the hospitality accommodation and the commercial residential rental properties. It helps to
manage the functions of the Hotels and small luxury resort is also using this application as the
marketing channels where their customers can Check in- Check out, and they can book their
hotels on this online application. The Island Beach Resort choose this application because This
system is tied to an online provider which offers both back of the house functions as well as
online marketing provides that does not act as a merchant vendor.

Reservation system (NAVIS)
This is an services and software program which is developed by the Bend, Oregon
company. As part n of this program, the NAVIS Rezforce entity is incorporated. The RezForce
system offered 24/7 availability capturing after hours and busy/no-answer calls and passed any
uncooked leads to the resort (Hänninen, and Karjaluoto., 2017). In conjunction with this service,
The Resort used Escapia agent/system, an online PMS that describes itself as a vacation property
management software and online marketing solution. This provider offers a complete package
for SMEs that can include web design, back-of-the house functions and web marketing.
Google Analytic
The Google Analytical is the measurement tool, which helps to measure the
advertisement and the performance of the online campaign. This shows that how companies
campaign is performing on the online channels and also helps to provide accurate data related
to the marketing. The Island Beach Resort also added this to their list which help them to
analysis of the the resort and lodging statistics allows evaluation of the return on the
investment Island Beach Resort was receiving from the expose to their provide.
Online website
Online website which allow the customers of the Hospitality industry to know about
their company and their services which they provide to the customers and this is also useful for
them to book their accommodation services and also see the review by their customers on the
online booking site. Island Beach Resort also added the website where people are able to book
resort for the event, party or the vacation. Company use the attractive design which and easy
booking so the customers do not have to0 face the problems during the booking and taking the
hospitality experience.
Social media
This is the best way to advertise and promote the companies product and their services.
Island Beach Resort use the social media to run their campaign and attract customers to spend
their summers in their Resort. This is usefu8ll for them because its less costly and easy to use
and they can also target the people who are actually instead and looking for the Holiday,
vacations and party etc. they are targeting the customers on the basis of their income of the age
group between 25 to 40 because of the people in this age group look for the holiday planing
with their family or the people who are just married. This will provide this company their