Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing
Communications

INTRODUCTION
Integrated marketing communication specifically designed for hospitality
industry.
It is an ordinary concept that ensures that all kinds of communications are
perfectly linked together.
Island beach resort located on the Florida Gulf Coast with direct connected by
ferry or boat.
It involves many activities such as recreational activities, entertainment,
dining, shopping, tennis and security.

MAIN BODY
TASK B
LO2
• P2 Communication objectives and justification regarding the appropriate channel
selection and integration
According to the analysis of case study, Island Beach Resort selected the
appropriate channel that helps them to conduct their objectives. These are as
follows:
• Establish understanding- It is essential that employees of the resort and the
management of resort all needs to work in collaboration and responsibilities so that
they can work on the basis of that and deliver quality service to their clients. It is
necessary to maintain and implement effective communication and only the
channels of it will be able to save them.
• Stimulate interest- The objectives of hospitality industry it is essential that they
maintain and develop the target audience by promoting their property through
many websites. It is necessary that resort organizes events which involve the entry
of celebrities so that they can influence the target audience, or organize an event or
wedding on a huge scale (Semeradova, T. and Vávrová, J.N., 2016). If they are able
to present their resort or feature it in a movie then they will be able to attract many
of their target audience to visit their property so it main communication objectives.
It is helpful for the island beach resort.