Integrated Hospitality Marketing Communications

This document discusses the importance of integrated marketing communications in the hospitality industry and explores various advertising tools and techniques used to promote services. It also provides insights into creating an efficient communication plan and strategies for achieving business goals.

Integrated Hospitality
Marketing Communications

INTRODUCTION
The hospitality industry plays an essential function in context to create creative products
and facilities. They concentrates on accepting largely effective and appropriate mode for
endorsing it for fulfilling their goal audiences in a adequate form. This written document is based
on small resort that is named as Island Beach which is located in Florida Gulf Coast in the year
between 2009 and 2010. There are several facilities that are offered that consisted entertaining
action, dinning, bedrooms, shopping and many more (Camilleri, 2018). This resort perform host
occasion connected to marriage of individual that improves brand representation in front of
consumer at market. This document will consist information about several types of advertising
tool is accepted for accomplishing aim and purpose in predetermined timeframe. Along with this
it is also important to create included communication plan for construction efficient plan of
action, strategy and actions that assists in offering improved facilities to its target audiences in
reference to fulfil objectives.
TASK 1
P1.
There are diverse kinds of advertising tools that can be utilised for accomplishing
announcement aim in hospitality sector. Marketing channel is considered as an activity within
the product is transport from creator to its and consumer is instant and roundabout form. On the
other hand, it has been assured that it is an intermediate by which transport of commodity and
facilities is potential. In reference to Island Beach Hotel, they utilise diverse kind of tools for
offering improved facilties to its target audience. The main purpose of this hotel is making
increment in its sales enhance productivity level in upcoming time by fulfilling its customer at
market (Dewnarain, Ramkissoon and Mavondo, 2019). There are several kinds of advertising
techniques which is utilised to attention huge figure of consumer in market that is going to be
defined under:
Direct marketing channel- In this way, the manufactured goods and facilities is move from
manufacturer to its customer instantly. In this activity, there is no mediator or agent gets
concerned in reference to offer facilities in an effective way. In respect to respective hotel, they
utilise instant allocation of channels in respect to offer prepared foodstuff to its final consumer in
instant way. It is the cost efficient technique for these types of diminutive hotels and maximises
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trades and profit level in upcoming time. There are number of services that are offered through
this resort that consisted entertaining action, dinning bedroom, shopping and others, It assists
them in improving market position and brand image of venture in market (Porcu and et. al.,
2019). This hotel conduct host event that is connected to wedding of a person that develop the
firm and insight of target audiences.
Advertisement- It is the paid form of non presentation of thoughts, products and services by
a known sponsor in reference to get attention of number of consumer of market. In respective
hotel, the administration of the company accept advertisement channel like TV, new paper,
outdoor posters to attract large customer base regarding its services that are offered them. It
assist in reaching wide range of people in less time frame and also enable in improving the
experience level of target audiences regarding the services that are offered by Island beach in
hospitality industry. Along with this, by adopting this kind of marketing channel, the venture can
make development in its sales and increasing loyalty of people. This hotel organise host event
that are associated to wedding of an individual which can be beneficial to the firm in term of
improving its brand image.
Personal selling- It is measured as an activity within the vendor of the company want to
interrelate with its consumer via face to face in context of awaring them towards the
advantageous attributes and services that is offered by this hotel in hospitality industry. The
major purpose of hotel is to solve the issues in fast form for maximising trust and faithfulness of
target individuals towards facilities that are presented through the commerce firm. The major
purpose of respective firm is to get attention large number of consumer and retain them till long
term.
Sales promotion- It is essential for the corporation to provide inducement, reduction free
example in respect to offer facilities in a better form. It is required for firm to encourage person
for the services offered through them for maximising trades and profit margins level in upcoming
time (Anabila, 2020). There is different tools and techniques that is utilised through Island beach
for developing deals that insisted free gifts, reduction on cost, free samples and coupons in token
for getting attention of consumer regarding the firm so that they can also take the benefits of the
services which are offered by this organisation.
Digital marketing- It is considered as an activity within the firm utilises diverse tools and
techniques with latest technology for getting attention of large customer bade regarding its
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products and services by Island beach resorts in hospitality industry. The primary motive of this
venture is to make development in the experience of consumers regarding the services that are
offered by them to their target audiences.
As per above defined marketing channels, it has been determined that Island beach hotel use
and implement direct advertising tool such as endorsement, private sales and many more to
promote its services like accommodating, food etc. to its consumers in instant form. There is no
intermediary engaged in respect to offer effective services to its target audiences. The main
concentration of the firm is to retain its target audiences till long term (Oluwafemi and Adebiyi,
2018). For this motive they also offer discount and it also assist in maximising consumer’s
experience level and improving sales or productivity of the venture cause of increasing trust and
loyalty of people. It also adds help in improving brand image and market position of hotel within
hospitality industry.
TASK 2
Covered in to PPT
TASK 3
Covered in to PPT
TASK 4
P5.
It is crucial for business venture to form appropriate plan, plan of action and regulations in
respect to earn rivalry benefits in excess of competitive organisation in hospitality industry
(AFFAH, 2018). Along with this, it is essential to accept smart objective in context of included
advertising announcement that is defined as under:
Know your target- It is important for trade venture to analyse the requirement and desire of
customer in respect to offer them the commodity that is required through them it assists in
maximising trade in upcoming time. It also enables in making favourable image and status in
obverse of consumer at market.
Developing situation analysis- In this activity, the Island beach resort concentrates on
accepting SWOT analysis framework for analysing company atmosphere for accomplishing
rivalry benefits of competitive venture in hospitality industry.
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Determining marketing communication objectives- In this phase the administrator
concentrates on including the motive they desire to attain at the timeframe (Obinwanne and
Ukabuilu, 2019). It assists them in attaining mission and vision in upcoming time duration.
Determining the budget- In this extent, the administration forms of Island beach resort
concentrates on managing financial plan that assists in measuring need of fund in upcoming time
frame. It enable in executing diverse acts and task if company in an efficient way.
Strategies and tactics- In it, the administrator form efficient strategic policy and do
manufacturing in order to bring creative thoughts in business venture in upcoming time frame.
Evaluation and measurement- whereas designing it is essential for administrator to find out
the aim and purpose must be smart. It must be precise, quantifiable and attainable in fewer time
frames. It enables in maximising sales of profit margin level in upcoming time. There are several
rudiments in respect to accomplish smart aim that is defined as under:
Specific- It is required to company for framing the objective that is specific and unique in
nature and able to assist in earning competitive benefits of competitive business venture in
market.
Measurable- Moreover, it is crucial for enterprise to analyses the goal in reference to
determine and control the success and development as well as performance of planning activity
in efficient form. It assists them in attaining aim in less time duration.
Achievable- They frame objective that must be easy to accomplish in future like the sales
will be increase by 15% with upcoming 10 months or will be to maximised the profit margin of
the firm by 8% within 1 year. This objective can be accomplished by firm in less time duration.
Relevant- The aim design through company that must be applicable and enables in attaining
aim and goals in short time frame. This will assist in improving the brand image and market
position of the firm.
Time bound- It is the accountability of administration group to determine the aim and goal
that must be accomplished by venture in less time period.
Although the utilisation of IMC strategy can be performed in term of attaining business
goals (Zahra, 2018). The form will be aware about what, when and how to construct assessment
and accept plan of action in complex situations, Moreover, it will be beneficial to them to go
through IMC plan so that complexities can be resolved in effective manner in upcoming time.
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CONCLUSION
This has been summarised from the above mentioned content that the hospitality industry
plays and effective role in fulfilling consumer’s needs by offering quality services. Along with
this, there are several kinds of marketing channels and tools that are used by the venture to create
awareness about its products and services so that will attract towards them and take advantages
of them. It increase sales and profitability of the venture as well as make development in brand
image and marker position of the firm. Along with this it is required to create efficient and
efficient included advertising communication plan in reference to accomplish or attain aim and
purpose in less time period. Finally, it assists in measuring this plan for devising efficient
strategic plan and activity associated to communication in a set time frame.
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