Sales Management Principles and Techniques for All Hail Biscuits

Sales management part
2

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 2............................................................................................................................................3
Describe and explain the key principles and techniques of successful selling relevant to the
company. ....................................................................................................................................3
Critically Analyse how these principles and techniques contribute to building and managing
customer relationships.................................................................................................................5
Explain the importance and the advantages of the concept of ‘selling through’ others..............6
Sales Structures..........................................................................................................................7
Critically assess the implementation of different sales structures,............................................8
Describe sales strategies maximising profitability as a critical element of corporate account
management within a defined sales structure..............................................................................8
Evaluate and recommendations...................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERNCES:................................................................................................................................10
Books and Journals:..................................................................................................................10

INTRODUCTION
Sales management is a vital concept performs by every business firm. Every business is
running to earn profit and rendering goods to achieve highest target of sales. Organisation
mainly focus on building sales strategies due to high competition into market. Every other firm
use different techniques and approaches which assist in boosting sales into long run. Sales are
depended on customers, trends, behaviour and culture of people. Different people have different
choices while selecting for product that differs in market. Organisation build relations with
customers and make proper evaluation of product so that people will surely get aware about its
feasibility and relevance. The report has taken an organisation of kickstarter group that is All
hail biscuits, the company influenced about their product quality in breakfast and lunch items. It
is a growing project of kisckstater group which is now taking a lead into market as it has slower
downed the operation during COVID-19 pandemic(Avila, and Inks, 2017). The report will
consist effective principles and techniques to rebuilt their sales by understanding effective sales
structure selling concept, selling through other. Also, how these c0oncept make contribution in
profitability will be evaluate significantly. Through the help of strategies, the project will think
of its expansion into different food departments. Effective ales forces, planning and execution
will specify how the area will it be expand into long run.
MAIN BODY
TASK 2
Describe and explain the key principles and techniques of successful selling relevant to the
company.
Organisations are running and established for making immense efforts for boosting their
sales into whole wide market. It is a continuous procedure that needs to be maintain into business
practices. The organisation make effective efforts in building coordination among employees and
sales function. Without achieving sales targets, there is no chance to get the revenue and
company could come in situation of facing losses. Sales management is a broader concept that
defines various tasks and activities needs to be manage together(Beeler, Zablah, and Johnston,
2017). Here employees and marketing team play important role in setting fruitful strategies,
portfolio, target market, pricing and discounted schemes. There are various principles related to
successful selling of Al hail biscuits these are described below: