Roles of a Manager & Leader in Volkswagen

This presentation discusses the roles of a manager and leader in Volkswagen, including their responsibilities, behaviors, and examples of individuals in the organization. It also explores the importance of operations management for Volkswagen and different approaches used to meet objectives. The presentation further examines the business environment factors that affect decision making of managers and leaders, and the analysis and critical evaluation of elements in the context of the organization. Overall, it provides insights into the management and operations of Volkswagen.

Management & Operations

Cover Content
• Introduction
• Roles of a manager & leader:
• Major roles in Volkswagen
• Specific business & examples to show behaviors of individuals:
• Evaluation of internal & external operations management that has helped in adoption of a particular leadership
style:
• Importance of operations management for Volkswagen
• Different approaches of operational management in order to meet objectives
• Business environment factors that affect decision making of managers and leaders
• Analysis and Critical evaluation of elements in context of organization
• Conclusion
• References

Introduction
• Operations management is an area that involves designing and controlling of operations which
is related to the production process of an organization. It also contains redesigning of
operations and activities which helps an organization to make improvements and earn higher
profits
• It is essential for managers of an entity to control as well as manage all the operation that
helps in attainment of desired goals in given time frame.

Roles of a Manager & Leader
• Leaders and managers are playing a very crucial role in every organisation. In case of operation
& management their role is increasing. Leaders have to lay their focus on different stakeholders
like employees who will be responsible for all the different functions & operations. Managers on
other hand, play help in ensuring that system is working properly so that desired objectives can
be achieved.

Continue
In present scenario, Leader of Volkswagen that is Herbert Diess has been selected for
understanding of the crucial role played in ensuring effective and proper functioning of
Volkswagen. He is the person behind the present position of Volkswagen in the external world.
There is focus of Herberty Diess on increasing productivity of their workforce with help of
effective management of functioning of this brand.

Roles of a Manager & Leader in Volkswagen
• Managers are helping in determination of the all actions that have to be performed and
allocating of the responsibility to employees in Volkswagen.
• Leaders have the responsibility to induce employees and developing a detailed understanding to
acceptance and motivating all their subordinates so that they are able to work according to the
Laid down objectives and standards by the top management in Volkswagen.

Specific business & examples to show behaviours of individuals
• In present scenario, Volkswagen a automotive brand has been considered.
It is a brand that is dealing in five major brands that is Audi, Bentley,
Lamborghini, Bugatti brand Volkswagen cars.
• A) overview of individuals' biography & career highlights
• Individual biography: In the present scenario in Volkswagen there are
some function that are especially performed by their CEO that is Herbert
dieses. Volkswagen group has a so Robert diess that is advocating a
different acceleration for development of infrastructure in electric cars

Specific business & examples to show behaviors of individuals
• Issues in Volkswagen group:
• There have been recently many issues that have occurred because of
significant deterioration of the sales situation and the uncertainty in the parts
supplies to different plants and production units. There has been production
which has been suspended in many factories that are operated by such group
brands. These were some of the major issues that have been felt in march in
the year 2020 as denoted by the CEO Herbert dieses and for this as a leader
of such a popular brand there are some strategies that have been adopted by
Herbert dieses to reduce the negative impact of such problems on overall
working of the organsuiation.

Role of leaders in addressing various issues
• Herbert dieses is the chairman Volkswagen group and he is working as
a Leader in this organization for the purpose of managing all the
functions and operations that are taking place in different branches of
Volkswagen group that are located across different parts of the world.
He is building towards major three strategic goals for this organization
firstly they are building with established MEB for the industry standard
for case of electric vehicles. Secondly, they are willing to become
market leader for different types of light commercial vehicles and
thirdly this organization is willing to pass it growing market for
different types of mobility services.

Introduction to key operational areas of the organisation:
• Volkswagen is a parent company of the whole Volkswagen group they
are dealing in different development of vehicles for their other sub
brands. They are also involved in different activities of production and
selling activities related to segment of products such as light vehicles
and passenger cars.
•
Volkswagen is integrated company that is specifically having
preferences for electricity sector and they are performing different
functions like generation of selling and distribution of electricity vehicle
with the help of other group subsidiary companies.

Cont.…
• Product designing: this is the department that has responsibility of designing of products. In this
area of operations final design of a new launch is to be decided after consideration of various
aspects according to changing requirement of customers.
• Operation department: this department is most crucial department for every organisation. All
the new schemes and strategies are adopted and stared by this particular department so that they
have the responsibility of production of final vehicle that have to be used by customers.

Evaluation of internal & external operations management
• There are different types of leadership styles that can be adopted by leaders in Volkswagen
some of them are discussed below:
• Democratic styles of leadership: Democratic style leadership there is decision only after proper
consideration of different inputs from all the individuals working at different levels in
organization.
• Autocratic leadership: In autocratic there is only one person who is making decisions and there
is no consideration of viewpoints of other individual and Organization all decisions are made by
a single authority and their view point is only considered.

Different approaches of operational management in order to
meet objectives
• There are various operational management opportunities that assist
companies to earn higher profits and attain objectives within stipulated
time frame. The approaches which is used by higher authorities of
Volkswagen are as follows:
• Total quality management: This approach is mainly emphasis on
quality of goods and services which is offered to customers at
marketplace.

Continue..
• Six sigma: This approach is mainly adopted by companies in order to
reduce defect level from the production process & to increase
profitability of the organization.
• Use of Six Sigma in Volkswagen: In case of Volkswagen Six Sigma is
used for the purpose of reducing the overall level of defects that might
occur in the case of their production. This tool is used for the purpose
of producing any possibilities of defects as there is continuous check of
overall stages of production and in case of implementation of new
technology in the production.

Continue..
• Lean management: Management is a function that is helping in
reduction of overall wastage by all the different ways that occur in each
stage of production and ensuring efficiency in the functioning of
organization.
• Use of lean management in Volkswagen: In Volkswagen bi
management is used in different stages of the production process as
there is adoption of new automatic Technology for the purpose of
producing products specified unlimited period of time. It is also very
helpful in adoption of different plants that have been made by leaders
and managers in the organization.

Continue..
• Social factors: Social factors are those that have to be considered by
managers and leaders in organizations and having relation with overall
customs and believes in every organization.
• Role of leaders and managers in social factors: It is very important
for every organization to manage and consider all the social factors that
are part of over a society. In Volkswagen there are different social
factors that have to be considered by E-commerce website so that there
can be usage of certain sustainable measures that have to be taken by
leaders and managers by analyzing all the social trends that are taking
place in the society.

Continue…
• Corporate social responsibility: Corporate social responsibility is
related with latest given to all the associated stakeholders of
organization that are related both internally and externally such as
customers employees suppliers shareholders stakeholders associated
with the organization.
• Role of leaders and managers: In case of Corporate Social
Responsibility leaders and managers are playing a very crucial role in
helping to take all the decisions by consideration of the CSR policy all
the stakeholders that are associated with such decisions are also
benefited from search corporate social responsibility practices that have
been embedded in the overall functioning of Volkswagen.

Continue
Sustainability:
Sustainability the factor that is having consideration with the overall
growth of a business organization without doing any harm to the
external environment that is providing with all the resources crucial for
functioning of the business.
Role of leaders and managers: Leaders in Volkswagen are playing the
very important role as they are helping in developing certain alternative
measures for every activity that can cause harm to the environment.
They help in ensuring that there are different sustainable measures that
have to be adopted by the organization so that no business functioning
of products are leading any harm to the external environment.

Importance of operations management for Volkswagen
Importance of operations management for Volkswagen: Operations
management has their own importance as mentioned below:
1) controlling and distribution system:
Operations management is helpful in understanding the overall in
flow of raw materials and the outflow of finished products by
Volkswagen. It helps in developing understanding of maintaining
the overall cost of supply and managing the activities that are
taking place in the operations department of Volkswagen.

Continue
2) Process design: Operations management is helpful in designing the overall system that is
transforming the vision and objectives of Volkswagen. Management Indus Automotive
organization is working towards determination of the whole process so that they are able to
identify the design according to needs of customers.
3) Transformation of raw materials to finished products: Main importance of overall process of
operations department is helping in transforming the raw materials in finished products.

Business Environment factors that affect decision making of
managers and leaders
• The business environment factors which impact on decision taken by managers & leaders is
defined below:
• Culture: it is defined as value, belief, opinions, traditions, norms of an individual prevailing in
the country.
• Role of mangers and leaders: In Volkswagen efforts are made by leaders and managers to
maintain a positive culture so that they are able to maintain the contribution made by employees
towards performing their job responsibilities.

Business Environment factors that affect decision making of
managers and leaders
Technology: nowadays, technology is changing rapidly and people prefer to use those products and
services which is innovative and new in market.
Role of managers and leaders in Ttechnology: Nowadays, technology is changing rapidly and
people prefer to use those products and services which is innovative and new in market. This
factor affect on the overall decisions taken by mangers and leaders as they need to focus on
providing innovative products to customers. In context to Volkswagen, it is important for
mangers and leaders to emphasise on new technologies before taking decision as it will assist in
raising efficiency and profitability of company.

Continue
• Social factors: Social factors are those that have to be considered by managers and leaders in
organizations and having relation with overall customs and believes in every organization.
• Role of leaders and managers in social factors: It is very important for every organization to
manage and consider all the social factors that are part of over a society. In Volkswagen there are
different social factors that have to be considered by E-commerce website so that there can be
usage of certain sustainable measures that have to be taken by leaders and managers by analyzing
all the social trends that are taking place in the society.

Continue
• Corporate social responsibility: Corporate social responsibility is related with latest given to all
the associated stakeholders of organization that is related both internally and externally such as
customers employees suppliers shareholders stakeholders associated with the organization.
•
Role of leaders and managers: In case of Corporate Social Responsibility leaders and managers
are playing a very crucial role in helping to take all the decisions by consideration of the CSR
policy all the stakeholders that are associated with such decisions are also benefited from search
corporate social responsibility practices that have been embedded in the overall functioning of
Volkswagen.

Continue
• Sustainability:
Sustainability the factor that is having consideration with the overall growth of a business
organization without doing any harm to the external environment that is providing with all the
resources crucial for functioning of the business.
Role of leaders and managers: Leaders in Volkswagen are playing the very important role as they
are helping in developing certain alternative measures for every activity that can cause harm to
the environment. They help in ensuring that there are different sustainable measures that have to
be adopted by the organization so that no business functioning of products are leading any harm
to the external environment.

Analysis and Critical evaluation of elements in context of
organization
• Analysis and Critical evaluation:
• It can be said that management in every organization has to understand the different macro
environment factors that is going to impact the overall process of decision making in both
positive and the negative manner. It can also be said that internal and external factors affect the
overall strategy formulation and implementation such as in case of Volkswagen affects changing
demands of customers impact the overall process of designing and quality maintaining for the
final product.

Conclusion
• From the above report, it is concluded that operations management plays vital role in companies
as it assist in implementing as well as executing activities in proper manner. In addition to this,
operations management helps in improving production process that leads to raise in performance
and efficiency level of an organisation. There are various roles perform by leaders which
changes according to the situations.

References
• Thomas, D., Deblecker, O. And ioakimidis, C. S., 2018. Optimal operation of an energy
management system for a grid-connected smart building considering photovoltaics’ uncertainty
and stochastic electric vehicles’ driving schedule. Applied energy, 210, pp.1188-1206.
• Tsai, y. C., And et. Al., 2018. Integrated operation of renewable energy sources and water
resources. Energy conversion and management, 160, pp.439-454.

• THANK YOU