International Marketing: Approaches, Strategies, and Differences

International marketing

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
P1International marketing, its scope and concepts. ...................................................................4
P2 Various routes through which a company can enter international market.............................5
P3 International market selection process and criteria: .............................................................5
P4 Different entry modes with their advantages and disadvantages...........................................6
P5 Global marketing vs. Local marketing:................................................................................7
P6 Investigation of ways in which product, price, promotional and distribution approaches
differ in various international situations.....................................................................................8
P7 Different international approaches that a company can adopt...............................................9
P8 Comparison of ethnocentric and international orientation and ways for competition
assessment...................................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

EXECUTIVE SUMMARY
International marketing is a activity that provides company a higher opportunity to earn profit
and to increase its market share. In this marketing the company enters into other country's market
and tries to capture the customer base of that market. In order to enter international market the
companies needs to do some changes in marketing mix of that product in order to find a better
match of the product with the demand of that country's targeted audiences. In context to
Amazon, the company enters the market of India in order to exploit the potential markets of
India.

INTRODUCTION
In this report the analysis of various international marketing approaches is given which can be
adopted by the organisation that are entering or wants to enter in the market. The comparison
between global marketing and local marketing and the implications of doing so will be given in
this report. In context to Amazon the report incudes assessment of competition as well as
changes that needs to be made in products and services in order to enter new international
market.
P1International marketing, its scope and concepts.
It refers to the selling and buying of services and goods beyond the boundaries of the countries.
When in order to do business trade two countries exchange goods and services then it is said to
be international marketing. The scope of international marketing is great in today's world as the
marketing strategies that are used by the companies are are not confined to stay within the
borders of a country. The world is now an open market for marketers and its upto the marketers
to enter whichever market they find suitable for their product (Bajac and et. al., 2018.).
Promoting their products in the new emerging markets such as India, Korea, china, Brazil etc.
can be very beneficial for the marketers as they can find potential buyers segment in those
potential markets segment. Scope of international marketing consists of imports which means
that importing other brand's product in order to resell it to the potential customers in the inland
markets while other use imported products in order to make it their own product6 by doing some
changes or improvements. Another concept is to export the the goods in order to capture the
market of other countries as well. Contractual agreements can also be a way of international
marketing which exposes greater chances for a company to promote their brand in another
country with the help of licensing, co-production or even through technical assistance.
P2 Various routes through which a company can enter international market.
The major motive of organisations to enter international markets is to expand their business and
to increase their sales (Belk, R., 2019.). When a business goes to international market they are