Planning for Growth: Evaluating Opportunities, Funding Sources, and Business Plan

PLANNING FOR GROWTH

Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P 1 key considerations for evaluating growth opportunities and justify these considerations
within an organization.................................................................................................................3
P 2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix..................5
LO 2.................................................................................................................................................6
P 3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................6
LO 3.................................................................................................................................................9
P 4 Business plan for growth that includes financial information and strategic objectives for
scaling up a business....................................................................................................................9
LO 4...............................................................................................................................................12
P 5 Exit or succession options for a small business explaining the benefits and drawbacks of
each option.................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
This report highlights the importance of planning of growth and the measures that are taken in
order to implement it in their culture. Monmouth Coffee Company is an established café and
coffee shops in UK which is viable and strong enough to plan for growth. This can be done but it
needs to be ensure that practices such as these are considered. Considerations for evaluating
growth opportunities and justify these considerations. The opportunities for growth applying
Ansoff’s growth vector matrix. The potential sources of funding available to businesses and
discuss benefits and drawbacks of each source. Business plan for growth that includes financial
information and strategic objectives for scaling up a business. Exit or succession options for a
small business explaining the benefits and drawbacks of each option.
LO 1
P 1 key considerations for evaluating growth opportunities and justify these considerations
within an organization
In order to assess the opportunities for growth it is necessary for the business that are
operating on a small scale to analyze both the environment of the company that is internal and
external. This will help them to form and establish the structure of the company through which
they will be able to comply with these factors and be able to increase the visibility of the
business in the market. External factors can affect the business of the company but they are the
ones that determine that business will be able to avail the opportunities of growth (Tomlins and
et.al., 2020).
Product Development-
Development of offerings by the Monmouth Coffee Company will be able to help them
to make and design the path so that business can achieve growth. This aspect is concerned with
making sure that with time business is making changes in their offerings and portfolio so that
customers do not get bored. The café believe that it will enhance the reach and quality of their
services. If they are able to add more to the varieties of the product then it will help them to
retain their customers.
Portfolio Management-

This aspect will help the Monmouth Coffee Company to find out their position in the
market through which they will be able to work on the strategies that leave their competitors
behind. It helps to increase the aspect of branding so that they can be able to win the trust of
consumers and enhance the scale of operations of business.
Boston Consultancy Group Matrix-
This aspect helps the business to assess their portfolio on the basis of needs and trends of
the market and the services offered by the competitors of the brand. This tool is considered as an
effective measure for the company to imply as it helps them to analyze the viability of the
operations and the rate of growth for them (Park and LaFrombois, 2019).
Brand quadrants-
This way Monmouth Coffee Company will be able to invest in that areas that gives them
substantial rate of return so that they can survive in the market.
Dogs-
This aspect states that business has a low share in the market in the sector they are
dealing in. This way business is able to gain insight so which tells them that they need to make
changes in their structure, strategies they have implemented and most importantly they need to
bring more improvement in the level of quality through which they will be able to retain their
customers (Olesen and Hansen, 2020).
Cash Cows-
This aspect of the Matrix assess those services which has high level of share in the
market but on the downside opportunities for them are less. Most of their services and items that
are classified under this aspect turn out to be profitable for the company but the rate on which it
grows is lower. The junk food that is offered by Monmouth Coffee Company has a high demand
but on the basis of recent trends the rate of their growth is low.
Stars-